Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jessica Armstrong

Camden

Summary

Results-driven Digital Marketing Manager with a proven track record at Mystic Stamp Company, excelling in data analysis and e-commerce marketing. Spearheaded campaigns that boosted monthly sales by 15% and enhanced organic traffic by 20%. Adept at leveraging performance metrics and fostering collaboration across teams to achieve strategic marketing goals.

Overview

25
25
years of professional experience

Work History

Digital Marketing Manager

Mystic Stamp Company
Camden
07.2024 - Current
  • Assisted in developing best practices guidelines for successful execution of digital campaigns.
  • Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
  • Collaborated with internal teams such as IT department for technical support for marketing campaigns.
  • Evaluated effectiveness of digital marketing activities against established objectives.
  • Developed and executed digital marketing campaigns to drive website traffic and increase sales.
  • Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
  • Provided timely reports on progress of various projects related to digital marketing initiatives.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Increased monthly eCommerce sales by 15% YOY.
  • Increased the number of new eCommerce customers by 25% year over year.
  • Increased year-over-year organic traffic by at least 20% every month over the past 12 months.
  • Increased number of email subscribers using free information downloads.
  • Initiated a new monthly email series that resulted in selling hard-to-find, expensive products.
  • Improved the health score of the company website from the 60s to the 90s.

Print and Digital Media Buyer

Mystic Stamp Company
Camden
06.2000 - 07.2024
  • Planned and executed all print and digital media buys as part of a multimillion-dollar marketing budget.
  • Responsible for all new customer acquisition efforts.
  • Deep experience in marketing to in-house audiences, database coops, magazine subscribers, catalog blow-ins, inserts, and FSIs.
  • Developed and helped create the company's proprietary Customer Data Platform.
  • Coordinated with creative teams to create the best possible assets for a variety of media.
  • Negotiated media buys with digital and print outlets to maximize efficiency.
  • Monitored campaign performance metrics, such as cost per acquisition, return on investment, lifetime sales, and retention percentage.
  • Developed relationships with media vendors in order to secure the best rates and placements for advertising campaigns.
  • Completed requests for proposals when seeking new vendors, or partners.
  • Identified costs involved for media campaigns and provided this information to clients in highly detailed reports.

Education

Bachelor of Science - Business

SUNY Binghamton
Binghamton, NY

Skills

  • Digital marketing
  • Data analysis
  • Media buying
  • Performance metrics
  • Pay-per-click advertising
  • Demand generation
  • Google Analytics proficiency
  • E-commerce marketing
  • Prospecting customers
  • Email marketing campaigns
  • Marketing strategy

Timeline

Digital Marketing Manager

Mystic Stamp Company
07.2024 - Current

Print and Digital Media Buyer

Mystic Stamp Company
06.2000 - 07.2024

Bachelor of Science - Business

SUNY Binghamton

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