JESSICA ATKINSON
Brighton,MI
Summary
Customer-focused Sales Representative with nearly 9 years of experience generating revenue through individually tailored sales strategies. Product-fluent marketer, effortlessly demonstrating product usefulness in daily applications. Creative and personable representative with customer-focused outreach tactics and lead generation strategies.
Overview
9
9
years of professional experience
Work History
Area Dealer Manager - MI, OH
Continental Tire the Americas, LLC
12.2020 - Current
- Manage and grow direct wholesale distributors across the country; direct responsibility for one national distribution partner, and two regional.
- Increased dealer network by identifying and recruiting potential dealers in targeted markets.
- Responsibilities include sales forecasting, inventory management, marketing and partnerships, sales training, pricing communication, program communication and tracking, among other general account management.
- Manage and grow largest car dealer market in the country, as well as independent dealer business accounting for 300+ locations across two states.
- Lead and collaborate with Regional GOLD Coordinator of territory to maintain success of our customers and grow territory by meeting and exceeding sales goals.
- Autonomy to manage and grow territory independently, while simultaneously utilizing and collaborating with team members.
- Ability to act intuitively through innovation and unique thought while maintaining company expectations.
- Consistent annual territory growth. Nationally recognized for outstanding achievement in top growth of independent dealer and car dealer business in 2021.
Territory Sales Manager - Central
Continental Tire the Americas, LLC
01.2019 - 12.2020
- Manage and grow business with more than a dozen direct regional accounts and their subsequent locations across 6 states.
- Grew existing National Account and Government business in the Passenger and Light Truck segment while also soliciting new fleet business.
- Exceeded sales targets in units and margin, growing the Central territory nearly 2,000% from January 2019 – October 1, 2020, in Government sales through direct dealers, GOLD dealers, Regional Retailers, and distributors.
- Exceeded sales targets in units and margin, growing the Central territory 28% YoY 2019 vs YoY 2018 in direct dealer sales. As well as 37% YoY 2020 vs YoY 2019.
- Exceeded sales targets in units and margin, growing the Central territory 25% YoY 2019 vs YoY 2018 in National Account sales. As well as 28% YoY 2020 vs YoY 2019.
- Manage and maintain all administrative duties, including pricing, inventory, programs, training, and event support.
Territory Sales Manager - North
Continental Tire the Americas, LLC
07.2017 - 12.2018
- Retain and grow existing accounts and solicit new business in a new business channel not before maintained.
- Manage and maintain all administrative duties, including pricing, inventory, program tracking, events, and training.
- Manage and grow business with more than a dozen direct accounts and their subsequent locations across 17 states.
- Compete for new business using bidding process as well as cold sales process.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Area Dealer Manager - MI
Continental Tire the Americas, LLC
12.2016 - 07.2017
- Managed largest car dealer territory, independent dealers, and Belle Tire.
- Exceeded assigned sales targets in units and margin, growing territory 20% 2017 verses 2016 in dealer sales.
- Exceeded assigned sales targets in units and margin, growing territory 14.4% 2017 verses 2016 in car dealer sales.
- Grew account sales units by 16% in Q1 2017 verses Q2 2016.
- Grew account sales units by 52% in Q2 2017 verses Q2 2016.
- Recognized for outstanding growth and goal achievement in Q1 and Q2 of 2017.
- Analyzed sales data to identify areas for improvement within the dealer network, implementing targeted action plans for growth.
Regional GOLD Coordinator - MI/OH
Continental Tire the Americas, LLC
06.2015 - 11.2016
- Exceeded assigned sales targets in units and margin, assisting in growing territory 35% 2016 verses 2015.
- Worked closely with Area Dealer Managers and distributor representatives growing accounts and developing prospects.
- 15 new accounts signed in 2016.
- Mastered new product information, demonstrated excellent communication skills, and held product and sales training meetings for customers.
- Recognized for signing new business in the November 2015 sales blitz in Montgomery, AL.
- Recognized for contributing marketing ideas for successful new product launches in 2015.
- Maintained weekly updates for visit reports, expense reports, team communication posts, project deadlines, and other administrative duties..
Education
BBA - Business Marketing (BBA)
Saginaw Valley State University
Saginaw, MI05.2015
Skills
- Customer Service
- Financial Acumen
- Brand Awareness
- Sales Presentations
- Territory Management
- Sales Pipeline Management
- Customer Complaint Resolution
- CRM proficiency
Special Training And Certifications
- DISC Assessment, 07/01/23
- Leading Self Program, 05/01/22
- Manager Ready, 11/01/22
References
- Ed McMahon, (330) 324-6174, edmcmahon21@gmail.com
- Philipp Schrader, (803) 280-7652, philipp.schrader@conti-na.com
Timeline
Area Dealer Manager - MI, OH
Continental Tire the Americas, LLC
12.2020 - Current
Territory Sales Manager - Central
Continental Tire the Americas, LLC
01.2019 - 12.2020
Territory Sales Manager - North
Continental Tire the Americas, LLC
07.2017 - 12.2018
Area Dealer Manager - MI
Continental Tire the Americas, LLC
12.2016 - 07.2017
Regional GOLD Coordinator - MI/OH
Continental Tire the Americas, LLC
06.2015 - 11.2016
BBA - Business Marketing (BBA)
Saginaw Valley State University
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