Senior Marketing and Merchandising Specialist
UNFI
New Stanton, PA
2015 - Current
- Assist in all aspect of advertising and marketing for more than 80 Shop ‘n Save, County Market and Foodland stores.
- Responsible for managing all social media advertising, promotions and interactions with customers.
- Support and maintain relationships within advertising and marketing departments as well as executive management teams.
- Assist in coordinating and initiating marketing efforts for all new store openings.
- Develop new promotion and marketing materials for mailings and in store promotions with assistance from third party graphic design firm.
- Manage in store promotions through Ad Development and Store Signage Creation.
- Maintain multiple calendars plan and schedule meetings as needed.
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinate with social media, public relations and other teams to execute product introductions.
- Partnered with graphics team to prepare, design, implement and measure success of campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.