Jessica Barnes
Las Vegas,NV
Summary
A results-driven marketing professional with extensive experience in strategic planning, brand development, and campaign management. Expertise in media relations, content creation, and social media management, with a proven track record of building and executing successful marketing strategies across diverse platforms. Skilled in cross-functional collaboration, influencer partnerships, and event management, with a strong ability to optimize budgets and deliver measurable results. Known for exceptional communication, negotiation, and organizational skills, consistently driving brand visibility and engagement.
Overview
12
12
years of professional experience
Work History
DIRECTOR OF MARKETING & PUBLIC RELATIONS
BEST ATV TOURS LAS VEGAS
10.2021 - 01.2024
- Developed and executed comprehensive PR and marketing strategies, elevating brand visibility and industry reputation; established relationships with major outlets like Channel 8 News, Thrillist, and Vegas.com, and launched viral initiatives such as the first-ever Haunted ATV Tour (3M+ views).
- Led award-winning campaigns resulting in back-to-back "Best of Las Vegas" wins; implemented diverse brand awareness tactics through paid ads, influencer partnerships, blogger collaborations, and features in local publications.
- Organized and managed recurring influencer events to drive engagement; created and shared original content and advertisements, proactively monitored social media platforms, responded to guest inquiries, and maximized the brand’s online presence.
DIRECTOR OF MARKETING
REDEMPTION FITNESS
10.2021 - 03.2022
- Oversaw the on-site execution of comprehensive marketing initiatives, including partnership activations, property signage, customer support, and email marketing campaigns; enhanced operational efficiency by successfully integrating Leadpages with key third-party applications.
- Crafted and implemented organic content strategies across all social media platforms, maintaining consistent brand messaging and voice; actively managed online reputation on Yelp and Google, and developed strategies for additional digital media opportunities.
- Designed and executed brand activation events to drive awareness and lead generation, including the launch of Redemption After Dark, a multi-point entertainment event that significantly increased brand visibility and engagement.
Tour Guide
Sunbuggy Fun Rentals
05.2021 - 10.2021
- Built personal relationships with guests to promote positive experiences.
- Inspected tour sites for potential hazards and arranged for repairs when needed.
- Prior to this worked at Las Vegas ATV as a tour guide from March to May.
MARKETING PROJECT MANAGER
MYDAILYCHOICE
10.2020 - 02.2021
- Proficient in crafting and managing detailed project plans at both micro and macro levels; collaborate with cross-functional teams to coordinate processes, adapt to evolving marketing needs, and skillfully adjust project scope and schedules for optimal outcomes.
- Support cross-functional teams by ensuring asset compliance with country-specific regulations, accurate translation, and proper distribution; maintain marketing databases through timely data imports, meticulous record-keeping, quality control measures, and management of marketing analytics tracking documents.
- Conduct comprehensive project analysis, gathering requirements and detailing processes for successful completion. Effectively manage project workflows with graphic designers using Asana. Regularly produce clear communications and status reports for internal stakeholders.
MARKETING & SALES MANAGER
GRAND CANYON RESORTS
01.2020 - 07.2020
- Negotiated contracts with vendors and managed relationships of medium size and complexity, ensuring smooth execution and alignment with business objectives; assisted senior management in evaluating and overseeing new initiatives and business opportunities.
- Directed vendors in the development and distribution of creative program collateral, ensuring timely delivery and brand consistency across initiatives.
- Collaboratively managed the Kaskade Live Stream event at the Grand Canyon Skywalk in partnership with Innervision Event, leading logistics coordination across transportation, permits, housing, and vendor management.
SOCIAL MEDIA & MARKETING MANAGER
VALLEY BANK OF NEVADA
04.2018 - 01.2020
- Reported directly to the CEO as the sole marketing staff member, leading the development and execution of comprehensive consumer and lending marketing strategies across all products; managed all aspects of client-facing and internal marketing, communications, digital, social media, and media buying, including building the company’s social media presence from scratch.
- Cultivated and managed strategic sponsorships with key organizations such as UNLV, College of Southern Nevada, and the Boy Scouts; successfully negotiated contracts, reducing the UNLV sponsorship costs by 40% while maintaining high-visibility marketing placements.
- Led the end-to-end planning and execution of events, handling approvals, guest communications, attendance tracking, venue and vendor coordination, catering, AV arrangements, and budgeting, while ensuring seamless on-site logistics and invoice reconciliation.
MARKETING & SOCIAL MEDIA COORDINATOR
DOWNTOWN PROJECT
06.2017 - 04.2018
- Developed and executed customized project plans for collateral across 35 properties in Downtown Las Vegas; produced print and digital assets aligned with brand identities, managed a five-person graphic design team, and streamlined communications through Basecamp.
- Led social media management for three accounts, increasing followers by 20% in three months; served as the primary photographer and videographer, created digital ad content with Adobe Photoshop and Premiere, collaborated with influencers, and produced growth reports and market research.
- Spearheaded rebranding initiatives for two restaurants and one bar, redesigning all collateral and overseeing grand opening event planning for Corduroy, including vendor coordination, guest management, and on-site execution.
PROJECT MANAGER
DAVID SAXE PRODUCTIONS
08.2016 - 06.2017
- Contracted to overhaul and optimize scheduling for 80+ theater staff across six theaters, implementing a strategic cross-location staffing model that reduced salary costs by 15% while increasing operational efficiency during high-traffic periods.
- Managed and maintained calendars for six theaters, overseeing staff scheduling and coordinating special events such as Meet and Greets, charity shows, corporate buyouts, and pop-up performances; partnered closely with the meetings and events team to ensure flawless execution.
- Introduced a comprehensive employee review and disciplinary system with structured evaluation milestones (30-day, 90-day, six-month, one-year) and piloted a successful cross-training program, improving employee development, versatility, and service quality.Contracted to overhaul and optimize the scheduling of 80+ theater staff. Implemented a strategic approach utilizing staff across multiple locations during high-traffic times, particularly during theater turnovers, surpassing the efficiency of fully staffing each of the six theaters. Achieved a 15% reduction in salaries paid because of the optimized scheduling model.
ENTERTAINMENT COMPANY MANAGER
NORWEGIAN CRUISE LINES
10.2014 - 06.2016
- Supervised 70+ entertainers, overseeing casts from renowned productions including Nickelodeon, The Second City, Cirque Dreams, Legally Blonde the Musical, Rock of Ages, and Priscilla Queen of the Desert. Managed diverse talents, including comedians from Levity Comedy, piano players for Howl at the Moon, and Grammy-winning artists such as Sugar Blue.
- Coordinated multiple schedules, arranging rehearsal time, cast meetings, and safety training. Prepared agendas and distributed necessary materials. Managed extensive domestic and international travel logistics, including flight arrangements, accommodations, and ground transportation. Orchestrated events such as Meet and Greets, Make-A-Wish ventures, VIP dinners with cast appearances, and shore-side events, including annual conferences with performances by onboard entertainers.
- Led the onboarding process, including sign-on paperwork processing, ship tours, and cabin assignments. Managed expense reports for each cast member, assisted with supply ordering for shows, and facilitated monthly reviews and disciplinary actions.
ENTERTAINMENT BRAND PARTNERSHIPS MANAGER
NORWEGIAN CRUISE LINES
11.2011 - 10.2014
- Streamlined communication between partners and shipboard/shore-side offices. Reviewed and approved all content created by Norwegian Cruise Line, ensuring adherence to contractual guidelines through shipboard audits.
- Managed annual budgets totaling $6.8 million for each show. Conducted thorough financial analyses on equipment and consumables, researching vendors and negotiating contracts. Implemented cost-saving measures such as utilizing a costume refurbishing service for Nickelodeon costumes, resulting in a $65,000 reduction in costs. Efficiently hired cost-effective outside vendors, processed invoices, and ensured on-time payments. Delivered monthly spending reports.
- Led recruitment efforts for shipboard roles, including Company Manager, Stage Manager, Show Captains, and casts. Orchestrated auditions for Nickelodeon casts and conducted individual interviews for management positions. Served as the direct supervisor for recruited employees onboard, acting as the liaison between Norwegian Cruise Line's Entertainment department, shipboard personnel, and the corporate teams of individual shows. Demonstrated strong verbal and written communication skills.
Education
BACHELOR OF SCIENCE - Kinesiology with a focus in Sports Marketing and Management
JAMES MADISON UNIVERSITY
Harrisonburg, VA08.2009
Skills
- Strategic Planning Media Relations Campaign Management Brand Development
- Content Creation Social Media Management Digital Advertising Influencer Collaboration Market Research
- Verbal & Written Communication Negotiation Time Management Organizational Skills
Timeline
DIRECTOR OF MARKETING & PUBLIC RELATIONS
BEST ATV TOURS LAS VEGAS
10.2021 - 01.2024
DIRECTOR OF MARKETING
REDEMPTION FITNESS
10.2021 - 03.2022
Tour Guide
Sunbuggy Fun Rentals
05.2021 - 10.2021
MARKETING PROJECT MANAGER
MYDAILYCHOICE
10.2020 - 02.2021
MARKETING & SALES MANAGER
GRAND CANYON RESORTS
01.2020 - 07.2020
SOCIAL MEDIA & MARKETING MANAGER
VALLEY BANK OF NEVADA
04.2018 - 01.2020
MARKETING & SOCIAL MEDIA COORDINATOR
DOWNTOWN PROJECT
06.2017 - 04.2018
PROJECT MANAGER
DAVID SAXE PRODUCTIONS
08.2016 - 06.2017
ENTERTAINMENT COMPANY MANAGER
NORWEGIAN CRUISE LINES
10.2014 - 06.2016
ENTERTAINMENT BRAND PARTNERSHIPS MANAGER
NORWEGIAN CRUISE LINES
11.2011 - 10.2014
BACHELOR OF SCIENCE - Kinesiology with a focus in Sports Marketing and Management
JAMES MADISON UNIVERSITY
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