Jessica Berenstein
Marketing & Communications Manager
Ridgewood,NJ
Summary
Accomplished Marketing & Communications professional with a proven track record of driving organizational growth through B2B and B2C marketing, channel marketing and communications, and applying strategic best practices to accelerate revenue growth. Proven ability to work cross-functionally to enable sales, build awareness, create demand, and drive pipeline.
Overview
25
25
years of professional experience
2
2
Certification
Work History
Carrier Marketing & Communications Manager
Samsung
Ridgefield Park, NJ
06.2023 - Current
- Work on GTM plans for 5 product launches
- Develop and coordinate marketing communications efforts for CRM, digital marketing, online advertising, social media, and dealer marketing
- Analyze trends and consumer behavior and increased potential CRM target audience by 9 million consumers
- Collaborate with product marketing teams to understand product features and benefits, and use this information to develop effective marketing campaigns
- Collaborate with cross-functional teams to develop and implement integrated marketing campaigns and initiatives that align with business objectives and drive customer engagement
- Identify key metrics to measure success and impact of marketing campaigns, and provide regular reports and analysis to stakeholders
B2B Channel Marketing Manager
Samsung
Ridgefield Park, NJ
10.2019 - 05.2023
- Launched growth-based channel partner program and built B2B partner portal (PRM) from scratch leading to increased partner engagement and increased partner satisfaction scores by 40% by delivering platform enhancements focused on user experience (UX), through-partner marketing automation, co-branding, MDF, SPIF, SPA, and Deal Registrations
- Created incentive program automated within Samsung's partner portal that drove engagement via special pricing and deal registrations leading to a 300% increase in partners growing from 1,500 to 4,500 partners
- Strategized and executed co-marketing campaigns to increase awareness, consideration and revenue
- Drove recruitment, training & certification, improving partner deal registrations, average deal size and revenue
- Led channel marketing go-to-market strategic plans and enhanced Tier 2 mobile channel partner marketing for 10+ mobile product launches leading to YoY revenue growth of over 41% in 2019, and 40% in 2020 with overall contribution to channel growth of over $200M
- Developed 10 KPI metrics used to measure partner program success by analyzing portal data and merging portal and POS data
- Created 3 recurring reporting dashboards for leadership and sales teams
- Managed Samsung Unlocked Smartphone Approval program
- Created demand generation incentive and promotional content in conjunction with Offers Management team
- Created vertical campaigns for through-channel-marketing activity; executed to-channel marketing content via platform pop-ups, platform emails, CRM newsletters, and webinars.
Marketing Operations Manager
BMS Associates
05.2019 - 09.2019
- Established B2B marketing plan and 5 marketing initiatives that raised brand awareness by 20% by developing customer-focused content for marketing campaigns such as emails, surveys, and landing pages
- Managed lead generation campaigns that generated 15% increase in demand for products with current and prospective B2C and B2B customers
- Drove efforts to increase productivity by developing standard operating procedures, systems and processes, improving outdated processes and eliminating those that failed
- Delivered increased sales of 11.83% and saw 23.85% increase in production YoY through focused marketing campaigns based on data analysis of customer journey.
Consultant
Jay Robin Advisors
02.2017 - 04.2019
- Developed strategic digital marketing and corporate communications initiatives focused on 10+ automated marketing campaigns that increased corporate and brand awareness
- Created 20+ pieces of content for website copy, client industry articles, and presentations for both internal and external audiences with open rates 5-10% higher than industry standards
- Researched and analyzed digital marketing intellectual property disputes as related to the Lanham Act; submitted written reports and presentations on evidence of digital and other trademark infringements.
Marketing & Communications Specialist
KVPR LLC
05.2012 - 02.2017
- Drove revenue of over $100,000 and customer base from 0 to 300 by creating and executing marketing, demand generation, and public relations campaigns for 5+ channels in 6 months
- Increased awareness of company and its offerings by 40% via written content, media outreach, press releases, media coverage, social media and influencer marketing initiatives
- Created and managed 3 content workstreams for print, digital marketing, media copy, and campaign deliverables along with KPIs defined by analyzing funnel metrics like open rates, click rates.
Marketing & Communications Manager, Product Marketing Manager
Xandros
01.2004 - 12.2010
- Spearheaded go-to-market strategy for Linux desktop OS which involved identifying customer personas, product messaging, sales enablement and marketing collateral
- Increased product leads by 10% running media and email campaigns while increasing brand awareness through strategic content in marketing campaigns
- Created internal and external trust in product by displaying thought leadership via 10 written articles, multiple presentations, and 3 white papers.
Director, Advisory & Product Marketing Manager
ATS, Instinet
03.1999 - 12.2003
- Served as subject matter expert on INET system for marketing and communications materials
- Communicated value proposition of company's different products to external clients; drafted talking points, position and white papers
- Led Brand Strategy Group; created strategic branding plan and introduced re-brand to internal and external audiences.
Education
Bachelor of Arts - English & Psychology
Washington University in St Louis
St Louis, MO05.1994
Skills
- B2B & B2C Marketing
- Channel Marketing
- PRM; Impartner; Zift
- HTML, CSS
- Demand Generation; Marketo
- Integrated Marketing
- Salesforce
- Digital Asset Management
- Sales Enablement
- MS Office Suite
- Analytical and Critical Thinking
- G-Suite
Certification
- Certificate: IBM Blockchain Essentials
- Certificate: MSI Six Sigma Yellow Belt
Timeline
Carrier Marketing & Communications Manager
Samsung
06.2023 - Current
B2B Channel Marketing Manager
Samsung
10.2019 - 05.2023
Marketing Operations Manager
BMS Associates
05.2019 - 09.2019
Consultant
Jay Robin Advisors
02.2017 - 04.2019
Marketing & Communications Specialist
KVPR LLC
05.2012 - 02.2017
Marketing & Communications Manager, Product Marketing Manager
Xandros
01.2004 - 12.2010
Director, Advisory & Product Marketing Manager
ATS, Instinet
03.1999 - 12.2003
Bachelor of Arts - English & Psychology
Washington University in St Louis
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