Jessica Blanco

Develop and lead highly engaged team to execute comprehensive client communication strategies across lifecycle (LAER model) to enhance client experience, SaaS and digital adoption engagement, and operational efficiency. Achieved 19% YoY growth and 101% budget attainment yielding $194M in global throughput.

• Own client onboarding and activation experience to drive SaaS shipping growth and shipping throughput.
• Increase post-sale revenue through cross-sell and upsell programs.
• Lead initiatives to drive digital adoption and improve cash collection, delivering value through new product enhancements and efficiency tips.
• Collaborate with Marketing Analytics/Operations to enhance cross-channel engagement and data quality.
• Analyze email performance across functions and recommended improvements to enhance effectiveness.
• Orchestrate webinars/client education execution, including planning and marketing activities for client-focused events.
• Strengthen communication governance for visibility across all client communications under the SendTech business org.
• Execute communication plan for client-facing teams (call center, field service, client operations).

Developed and executed client-first marketing strategies to drive product onboarding, consumption, and retention across a portfolio of NA SendTech sending devices and SaaS shipping solutions throughout the client lifecycle.

• Contributed to driving 6% increase in consumption and 30% reduction in churn by implementing digital campaigns, email automations, and client success programs.
• Developed multi-channel marketing communication strategies driving post-purchase adoption and retention globally.
• Built, implemented and optimized client-centric email journeys in Salesforce Marketing Cloud.
• Implemented and built in-app product messaging strategy (Pendo) for multi-channel targeting of SaaS users.
• Collaborated with Product Management, Engineering, Product Marketing, Market Research, Sales, UX, and Service to ensure alignment with overall product strategy and customer experience.
• Managed vendors, call centers and agency partners to execute data builds, multi-channel and digital campaigns.

Led strategic digital campaign planning for Oracle Service Cloud to drive pipeline and closed business.

• Built content and contact acquisition strategy to drive demand generation for Oracle Service Cloud.
• Defined target personas to create campaigns to generate Marketing Qualified Leads (MQLs), and grow and close pipeline.
• Developed customer journeys, webcasts, telemarketing campaigns, and events to drive lead pipeline, revenue and awareness for campaign focus area.
• Analyzed marketing generated pipeline, implementing action plans to address gaps.

Developed and executed the marketing strategy for a global portfolio of IT-focused events that yielded $10M in revenue and attracted over 5,000 attendees through targeted customer acquisition plans and strategic partnerships.

• Exceeded plan on all 3 events for third consecutive year with 113% of plan on volume and 118% on revenue.
• Total portfolio yielded 42% YOY revenue (growth of $2.3 million) and 34% YOY volume growth.
• Designed and executed strategic marketing mix to attract CISOs and senior IT executives for Gartner's NA and EMEA security and risk management events.
• Created content and drove innovative campaigns encompassing email, mail, advertising, and social media.
• Managed marketing budgets; monthly forecasting on delegates, revenue and expense.

Formulated marketing strategy and implementation of digital and direct marketing programs to achieve event attendance and revenue goals across portfolio of events. Managed marketing budgets and monthly forecasting to track progress against goals.

• Developed formal marketing plans outlining direct marketing and database strategies, including: budget, search, social and digital strategies, web content, audience segmentation, messaging/positioning, channel and touch strategies.
• Managed creative support staff in development of communications and design; write promotional copy.
• Created, tested, analyzed and report results of marketing campaigns for response efficacy, best practices and profitability.
• Gathered and analyzed client feedback to ensure targeted messaging – focus groups and surveys.

Increased event attendance and revenue goals through developing targeted marketing and database strategies.

• Expanded social media strategy and execution for assigned events.
• Executed and developed web strategy for event websites and event role pages.
• Developed and managed strategic partnerships with associations and publications.
• Conducted telephone, email and face to face attendee research.