Jessica Boiardi
Summary
Multi-talented business leader bringing several years of experience as successful professional. Proficient in people management and all aspects of the media landscape. Experienced in building strategic industry partnerships, coordinating tactical plans, and devising proactive strategies focused on enabling growth and maintaining marketplace flexibility. Strategic problem solver and change manager.
Overview
16
16
years of professional experience
Work History
Vice President of Revenue Operations
Mirror Digital
03.2025 - Current
- Develop and implement revenue strategies, aligning sales, creative, and account management efforts to achieve revenue targets.
- Identify and streamline processes across the revenue generation lifecycle to improve efficiency and effectiveness.
- Analyze revenue-related data to identify trends, opportunities, and areas for improvement, and provide insights to inform decision-making.
- Build, motivate, and develop a high-performing RevOps team, including advertising operations, social, pricing and planning, and programmatic operations.
- Oversee the implementation and management of tools and platforms used across the revenue generation process.
Elected Board Member
Community Board 5/Queens
04.2021 - Current
- Understand the needs of Ridgewood, Glendale, Middle Village, Maspeth, Fresh Pond, and Liberty Park in Queens and meet with city agencies to make recommendations on the budget and processes
- Address community concerns, as well as any issues that affect these neighborhoods
- Active member of multiple committees, advocating for better quality of life for families in the community
- Working towards additional resources throughout summer months for the school-aged children in the community
Vice President of Revenue Operations
GroupBlack
07.2023 - 03.2025
- Develop and execute strategic plans and pricing strategies to optimize organizational efficiency, effectiveness, and profitability
- Provide guidance on best practices in project management and campaign development to ensure successful campaigns
- Coordinate with stakeholders across multiple departments and partners to processes for success, holding weekly meetings and updating partner dashboards
- Partner with NBCU on 365 Days of Black Excellence and E+ on all plans and executions
- Collaborate with executive leadership team to develop reporting dashboards, process documents, and Notion updates
- Spearhead the management of media planning, ad operation, and programmatic operations
- Migrated and implemented Boostr CRM and OMS, and have again become the resident Boostr guru
Vice President of Pricing and Planning
BuzzFeed, Inc.
03.2018 - 07.2023
- Direct and manage pricing and media planning, responsible for all aspects of the pre- through post-sale process
- Lead and direct the work of 10 employees and directly manage Senior Director and Senior Manager
- Responsible for building all packages and rates for our external clients and keeping our internal rate card up to date and matching our CRM
- Strategize and build reporting dashboard and data analytics for C-Suite
- Engage in interdepartmental coordination to improve business transactions through data analysis and implementation of lean strategies
- Partner with our podcast teams to manage our internal and external go-live process, from pricing and packaging through execution
- Collaborate with Programmatic lead in developing processes and workflows, mirroring those of our direct sales business
- Devise and implement business plans for operational strategies, efficiencies, development and maintenance
- Boostr admin and resident guru
Director of Account Management
Mashable
12.2016 - 03.2018
- Directed and assisting each team member in building and expanding relationships with existing clients, as well as with outreach to new clients
- Provided a level of escalation for sales and marketing team for any client needs
- Developed strategy for products and planning, as well as the retention and growth of client base while ensuring that the account management team delivers quality service, both pre- and post-sale
- Directed the work of 14-17 employees, both domestically and internationally, handing full service client services, account management, and plan building through campaign execution
- Met weekly with organizational leadership for strategy sessions, working towards larger brand executions
- Evaluated employee progress and compliance while identifying areas for additional coaching by monitoring daily performance
- Successfully managed and migrated Salesforce, Boostr, and Operative.One
Regional Revenue Operations Manager
Turner Broadcasting
07.2012 - 11.2016
- Acted as Client Service Expert for CNN.com, HLNTV.com, CNNMoney.com, all Turner Entertainment and Emerging Consumer sites, as well as highly knowledgeable of Sports, Direct Response and Programmatic stewardship
- Provided daily support to ad operations and client services teams in all aspects of their role
- Ran as lead for NCAA March Madness QA of all sponsors
- Ensured that the day-to-day operations of the Turner Digital Client Service team and supervisor are running smoothly
- Administered quarterly and yearly reviews of staff
- Oversaw 13-20 staff members at once in New York and nationally
- Acted as Client Service Expert for CNN.com, HLNTV.com, CNNMoney.com, all Turner Entertainment and Emerging Consumer sites in brand and client meetings
- Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of sales deals
Supervisor Digital Advertising Operations
Turner Broadcasting
01.2009 - 07.2012
- Ensured that the day-to-day operations of the Turner Digital Service team were running smoothly, that accounts were properly managed and that the team was performing to meet both individual and team based goals
- Was responsible for preventing and resolving personnel and staffing issues and conflicts within my own team
- Represented the Digital Service team on projects regarding new applications, processes and procedures
- Acted as Client Service Expert for CNN.com and HLNTV.com
Education
Bachelor of Arts - Communications, Film And Broadcasting
St. Francis College
Brooklyn, NYSkills
- Key performance indicators
- P&L modeling
- Pipeline development
- Data analytics
- Policy implementation
- Issues resolution
- Budgeting and hard costing
- Logistics management
- Recruiting and hiring
- Proficient in Boostr, OperativeOne, GAM, Looker, and social reporting
Timeline
Vice President of Revenue Operations
Mirror Digital
03.2025 - Current
Vice President of Revenue Operations
GroupBlack
07.2023 - 03.2025
Elected Board Member
Community Board 5/Queens
04.2021 - Current
Vice President of Pricing and Planning
BuzzFeed, Inc.
03.2018 - 07.2023
Director of Account Management
Mashable
12.2016 - 03.2018
Regional Revenue Operations Manager
Turner Broadcasting
07.2012 - 11.2016
Supervisor Digital Advertising Operations
Turner Broadcasting
01.2009 - 07.2012
Bachelor of Arts - Communications, Film And Broadcasting
St. Francis College
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