Jessica Carrasco
Long Beach,CA
Summary
Detail-oriented Social Media Manager with 1 year freelancing for small businesses- skilled in strategic content creation, analyzing social media metrics, and optimizing campaigns for greater reach and impact. Passionate about product discovery, affiliate marketing, and trend research, transitioning with a solid foundation in digital strategy, creative problem-solving, spreadsheets, and data analysis. Eager to drive revenue through organized, detail-focused execution in commerce and e-commerce roles.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Social Media Manager
Long Beach Beer Lab
10.2025 - Current
- Creatively rebranded Instagram account using color psychology and trend research to identify popular products for promotion
- Researched event trends (trivia, karaoke, comedy nights) and product selections to create high-engagement content.
- Analyzed social media metrics to optimize posting strategies and campaigns, organizing content calendars.
Social Media Manager, Freelance
Ethikli Sustainable Market
03.2025 - 10.2025
- Developed and executed organic social media strategies that increased website traffic by 40% within six months.
- Produced and edited over three posts and reels weekly, with a focus on intentional messaging to drive shopping engagement.
- Facilitated weekly planning meetings to set goals, brainstorm campaigns, and align on content strategies.
- Managed content scheduling via Rella, enabling seamless communication between client and manager on all posts and reels.
Social Media Coordinator, Intern
Farm Habit
09.2024 - 11.2024
- Created graphics, reels, and stories aligned with the brand's voice to promote events such as “Yoga at the Market”.
- Collaborated with the Social Media Coordinator and Market Manager to quickly create and post content in real time.
- Responding to comments and DMs, sharing helpful direction links, and managing customer service to ensure a positive experience.
Social Media Coordinator, Intern
PopShorts
06.2024 - 08.2024
- Executed over 2 influencer blogs a week through PopShorts website and LinkedIn.
- Co-edited The American Advertising Federation for Houston (AAFIO).
- Coordinated and managed blog postings and captions across multiple social media platforms (Instagram, LinkedIn, Facebook) using Loomly.
Education
Bachelor of Arts - Communications Concentration in Advertising
California State University, Fullerton
01.2024
Associate of Arts - Communication
Saddleback Community College
01.2017
Skills
- Social media management
- Photo and video editing
- Highly organized with strong attention to detail
- Content creation
- Product research and trend analysis
- Social media analytics
- E-commerce and marketing tools
- Affiliate marketing and link optimization
Certification
Foundations of Digital Marketing & E-Commerce
Timeline
Social Media Manager
Long Beach Beer Lab
10.2025 - Current
Social Media Manager, Freelance
Ethikli Sustainable Market
03.2025 - 10.2025
Social Media Coordinator, Intern
Farm Habit
09.2024 - 11.2024
Social Media Coordinator, Intern
PopShorts
06.2024 - 08.2024
Associate of Arts - Communication
Saddleback Community College
Bachelor of Arts - Communications Concentration in Advertising
California State University, Fullerton