Jessica Conley

Develop and maintain daily, weekly & monthly pricing strategies while negotiating contracts to maximize profitability. Cultivate and support client relationships within a variety of market segments including corporate clients, event planners, and travel agencies. Prospect future business opportunities and promote the property through community involvement. Generate and maintain sales reports to track performance and progress towards goals.

Responsible for all sales activity for three area hotels including Hilton, IHG and Choice brands. Worked with revenue management to create and implement sales strategies to increase occupancy and revenue, focusing on corporate, leisure, and group bookings. Built and maintained strong relationships with key clients, including corporate clients, event planners, and travel agencies. Collaborated closely with marketing and operations departments to ensure a cohesive approach to sales and service. Generated and maintained sales reports to track performance and progress towards goals, and developed pricing strategies while negotiating contracts to maximize profitability.

• Lead a team of 40+ part-time Brand Ambassadors across New York State from onboarding and new hire training to scheduling and payroll. Coordinate logistics for offsite selling events such as farmers markets & festivals. This includes filling out event applications, securing necessary insurance documents & permits, staffing, organizing supplies and product to be sent to the events and booking hotel accommodations if needed. Oversee inventory of distilled products at 4 different locations state wide. This includes reconciliation of weekly inventory counts, sales & sample bottles. Maintain and coordinate a fleet of company vehicles including routine maintenance and inspections. Work with the Marketing Team on the design of new collateral items, signage and social media contests to promote the offsite selling events attended.

• Develop and maintain client relationships within a variety of market segments including business transient, corporate negotiated, group tour, social, military, educational, religious and sports. Continually increase overall room revenue, average daily rate, occupancy levels and revenue per available room in order to provide substantial operating profits back to the company ownership. Manage, train and develop a Sales Coordinator. Continually provide exemplary customer service and clear communication with all clients. Achieve weekly and monthly activity goals. Detail contracts and banquet event orders as needed to secure business.