Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Jessica Cornell

Phoenix,AZ

Summary

Versatile strategy, sales, and operations professional with 20+ years of experience driving innovation, growth, and efficiency in workforce development, education technology, and SaaS solutions. Adept at bridging employer needs with educational solutions, leading product adoption, and driving strategic partnerships to enhance product expansion and market impact. A collaborative leader skilled in customer adoption strategy, operationalization, and ecosystem development. Thrives in fast-paced, zero-to-one environments with a hands-on approach to problem-solving and execution. Passionate about scaling new initiatives, fostering partnerships, and delivering value through data-driven decision-making.

Overview

19
19
years of professional experience

Work History

Lead Consultant, New Ventures

WGU Labs
10.2020 - Current
  • Led customer adoption efforts, crafting positioning strategies and leading senior stakeholder engagements to drive early adoption of new products
  • Designed and launched new operational models, including scalable processes for customer coordination, user support, and quality assurance
  • Conducted extensive market and competitive research, informing user experience, product design, and go-to-market strategy for education and workforce innovation solutions
  • Served as a strategic liaison between employers and product teams, ensuring employer needs were effectively translated into product requirements and enhancements
  • Developed a framework for partnership evaluation and onboarding, identifying potential partners, conducting feasibility research, and managing strategic discovery conversations
  • Collaborated cross-functionally with engineers, designers, and product marketers to launch new initiatives aligned with market demand and workforce trends

President

MY247MD
09.2021 - 02.2022
  • Company Overview: HealthTech SaaS Startup
  • Built and implemented a go-to-market strategy for a new health-tech SaaS product, overseeing market positioning, user acquisition, and customer engagement
  • Designed and deployed scalable operational processes, including sales enablement, customer success frameworks, and quality assurance protocols
  • Led partnership development, mapping key industry stakeholders and developing strategic relationships to drive product adoption
  • Conducted data-driven market research to inform product refinement and ensure alignment with evolving industry trends
  • HealthTech SaaS Startup

Managing Director / Territory Sales Leader

Iannarino Fullen Group
12.2019 - 10.2020
  • Owned employer and partner relationships, managing high-value accounts and ensuring alignment between company solutions and workforce needs
  • Led strategic discovery initiatives, working with internal stakeholders to define partnership structures and growth opportunities
  • Directed cross-functional collaboration between sales, product, and operations teams to improve engagement, efficiency, and market reach
  • Developed market expansion strategies, identifying new verticals and mapping employer needs to scalable solutions

Strategic Sales Manager

Kelly Services / Kelly Education
01.2006 - 11.2019
  • Managed partnership development and employer engagement across a $40M+ portfolio, securing multi-million-dollar contracts in education and workforce sectors
  • Designed and implemented scalable deployment models, improving user adoption and product-market fit
  • Consulted with senior employer stakeholders, aligning workforce solutions with employer needs and improving long-term engagement
  • Spearheaded operational efficiency initiatives, optimizing sales, delivery, and client success processes

Education

Master of Business Administration -

Western Governors University
01.2023

Bachelor of Science - Kinesiology

Arizona State University
01.2005

Skills

  • Product life cycle management
  • Process Optimization
  • Team leadership & development
  • Go-to-market strategies
  • Strategic thinking and market analysis
  • Customer engagement and support
  • Partnership development
  • Project and program management
  • Data analysis and decision-making
  • Adaptability and problem-solving
  • GTM strategy and execution
  • Communication and stakeholder influence

Accomplishments

  • Designed and led product adoption strategies, ensuring employer and customer engagement at all levels of new solution deployment.
  • Developed scalable operational models, balancing early-stage flexibility with long-term efficiency in new product rollouts.
  • Drove ecosystem development efforts, mapping industry partnerships and onboarding new partners to expand market presence.
  • Thrived in high-growth, ambiguous environments, consistently adapting and pivoting to align with evolving business needs.

Timeline

President

MY247MD
09.2021 - 02.2022

Lead Consultant, New Ventures

WGU Labs
10.2020 - Current

Managing Director / Territory Sales Leader

Iannarino Fullen Group
12.2019 - 10.2020

Strategic Sales Manager

Kelly Services / Kelly Education
01.2006 - 11.2019

Bachelor of Science - Kinesiology

Arizona State University

Master of Business Administration -

Western Governors University
Jessica Cornell