JESSICA CORVISON
CORAL GABLES,FL
Summary
I've excelled in agencies throughout my career, achieving the impossible within strict budgets and timelines. Contributing to remarkable advertising campaigns, I've embraced the challenges of innovative work and am now eager to bring this experience to a new home. As a results-driven marketer with a 22-year track record, I'm recognized for decisive leadership in elevating brand awareness and driving profitability. A team-oriented self-starter with a people-first approach, I consistently achieve high performance through innovative and conscientious approaches. My strengths include creative operations, management, and leadership. Eager to contribute to a company's success by driving innovative marketing initiatives and fostering a positive work culture.
Overview
20
20
years of professional experience
Work History
Director of Creative Services
Republica Havas
06.2021 - Current
- Lead end-to-end creative processes, fostering flawless execution through seamless collaboration with clients, stakeholders, and internal teams, achieving triumphant project goals.
- Spearhead the Creative, Studio and Language Department management of 40+ resources for the agency, enhancing overall productivity by identifying improvement areas and implementing efficient processes.
- Function as a pivotal liaison between Creative, Studio, Strategy, Language, Project Management, and Account teams, ensuring seamless communication and collaboration on new and active briefs.
- Manage creative services budget, ensuring cost-effective use of resources and materials while monitoring project expenditures and adjusting to stay within budgetary constraints.
- Partner with clients to comprehend their creative needs, goals, and feedback, translating these insights into actionable, innovative strategies and solutions.
- Established and implemented an efficient client-agency relations process for Baptist Health, enhancing operational efficiencies and ensuring high-quality output.
- Initiated a strategic rebranding initiative for Baptist Health, conducting comprehensive research and resulting in a well-informed and impactful rebranding execution.
- Improved work quality across 13 key client stakeholders at Baptist Health by addressing high-volume and overlapping work requirements.
- Mentored staff members across all departments to develop their skills, bolstering productivity and contributing to overall company success.
Group Project Manager
The Martin Agency
06.2014 - 06.2021
- Managed relationships between The Martin Agency and several client stakeholders through the entire campaign life cycle of development, creation, approvals, and release of all marketing materials.
- Led a creative team to ensure the flawless production of all creative assets for TracFone Wireless Inc. and its subsidiaries, catering to prominent retail partners such as Walmart, Best Buy, Target, and various other retail outlets.
- Supervised workflow by ensuring resource availability and allocating resources to multiple projects in a fast-paced environment with constantly changing priorities.
- Updated and maintained production requirements and brand specifications and forecasted, set, and met all deadlines across numerous channels.
- Executed strategic financial planning and directed comprehensive oversight of the yearly scope of work, meticulously managing budgets, salaries, rental equipment, and supplies to ensure cost-effectiveness and operational efficiency.
Senior Project Manager
The Community
03.2013 - 06.2014
- Sole project manager of all print, digital, and broadcast media on the Time Warner Cable account.
- Managed monthly direct mail, shared mail, print, and interactive campaigns.
- Integrated the Account and Creative departments to assist in developing all concepts and scripts.
- Worked closely with Production and Studio to ensure final designs met the specification requirements.
- Supervised mechanical production on each creative project to completion.
- Developed schedules based on timing, scope, and frequency.
- Led collaborative checkpoint meetings to ensure each project's objectives were met.
Senior Production Manager
McGarryBowen
09.2011 - 03.2013
- Sole producer of all traditional and non-traditional campaigns aligned with the agency’s brand strategies to positively influence sales and enhance global performance for each client above.
- Managed the production process, from concept development to the creative campaign or product launch.
- Developed timelines and implemented project specifications to ensure timely delivery of all final materials.
- Managed multi-million dollar client budgets and worked with the accounting team to reconcile all jobs within each quarter.
- Worked closely with vendors to schedule and attend all press checks, site visits, and installations.
- Supervised the mechanical graphic production of all working files and retouching of all imagery for our print and web database.
- Built and maintained strong relationships with the Creative, Project Management, Studio, Account, and Art Production teams to ensure synergy between departments.
Integrated Asset Producer
Crispin Porter + Bogusky
02.2006 - 01.2011
- Concepted and produced OOH, POP, print, non-traditional, and digital materials for multiple national and international clients.
- Estimated and maintained several multi-million dollar client budgets and worked with budget analysts to reconcile all projects within each quarter.
- Provided specifications, templates, and timelines to the Creative, Traffic, Account, and Interactive teams to seamlessly manage the workflow between those departments.
- Supervised all manufacturing and press checks. Managed and retouched all imagery for the studio database.
- Worked closely with Art Buying to manage illustrator and photographer deadlines to meet creative expectations.
- Conducted weekly meetings with the Burger King client, delivering high-quality solutions for all projects.
- Supervised and mentored print producers and coordinators, overseeing all work to completion.
- Leveraged analytics and audience feedback to inform decision-making in content development and marketing strategies.
Print Producer
Crispin Porter + Bogusky
12.2003 - 02.2006
- Estimated and managed the production of all print and non-traditional for Burger King and promotional items for Miller Lite and Volkswagen events.
- Facilitated all projects while working with the Account, Creative, and Art Buying departments to ensure the timing and accuracy of all projects.
- Assisted account staff in the planning and scheduling of advertisements to execute media plans for assigned accounts.
- Developed and maintained production schedules for deliverables.
- Determined project specifications, including size, closing dates, release info, and shipping instructions. Secured deadlines and extensions with publications or vendors and maintained a directory of contacts.
- Assisted with creative development when needed.
- Purchased and managed retouching.
- Selected and contracted the most qualified vendors for all projects through an extensive triple-bid process.
- Worked closely with vendors to manage product launches and any post-production activity.
Education
Bachelor of Science - Broadcast Journalism And Spanish
University of Miami
Miami, FL05.2003
Skills
- Fluent in English & Spanish
- Proficient in Google Workspace, Microsoft 365, and Adobe Creative Suite
- AI enthusiast exploring how emerging advancements and innovations can enhance efficiency and creativity
- Proficient in several project management software platforms, most recently using the proprietary Havas Pulse management system
Affiliations
- Vice President and Awards Chair for the American Advertising Federation of Miami
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Director of Creative Services
Republica Havas
06.2021 - Current
Group Project Manager
The Martin Agency
06.2014 - 06.2021
Senior Project Manager
The Community
03.2013 - 06.2014
Senior Production Manager
McGarryBowen
09.2011 - 03.2013
Integrated Asset Producer
Crispin Porter + Bogusky
02.2006 - 01.2011
Print Producer
Crispin Porter + Bogusky
12.2003 - 02.2006
Bachelor of Science - Broadcast Journalism And Spanish
University of Miami
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