Jessica Courtney

I built strong relationships with industry professionals and Key Opinion Leaders. I developed and presented marketing plans and reports to CEO, shareholders, and investors. I initiated sessions with sales managers and engineers to create new ideas and promotional strategies. I created and managed marketing budgets, ensuring maximized ROI. I oversaw preparation of marketing copy, images, videos, emails, and other collateral for our entire neuro product line, including an ultrasonic aspirator, bipolar generator and accessories, disposable bipolar forceps, and handheld titanium instruments. I continually maintained and improved company's reputation and positive image in markets served, as well as expanding markets. I captured new customers by optimizing business strategies and launching products to diversify uses. I mentored personnel on best practices and protocols to maximize productivity. I participated in securing long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

I was hired as Product Manager to manage inventory of the Peak Interbody Cages and Instruments, as well as monitor consigned inventory of instruments to the sales force. I developed and implemented a forecasting system to maintain proper inventory levels based on sales history and calculated growth rates. I created marketing materials to assist the field in expanding product awareness and increase sales. I was an active participant in design implementation plans for new products according to the latest FDA regulations and requirements. I coordinated a Medical Advisory Board to assist in product development. I devised cadaver labs in accordance with our design implementation process. I launched a new product line, the Tiger Pedical Screw system, which included everything from Research and Development to the manufacturing process, to creating demonstration inventory kits and stocking inventory, to marketing materials and pricing, to tracking sales trends and account management.

I was acquired by Stryker NSE along with my product from Synergetics to provide technical support during the Sonopet Ultrasonic Aspirator product launch. I trained most of the global sales force through powerpoint, operating room technical support and assistance, customer/hospital in-services, national sales meeting hands-on training programs, surgeon meetings, and more. I designed and implemented various marketing materials for sales support and growth, including flyers, brochures, an iPad app, competitor comparison spreadsheets, animations and videos for company website, and more. I supported customers, as well as other departments, through the transition by providing 24 hour emergency technical support. I further developed and expanded my professional relationships with neuro and neuro-spine surgeons and domestic and international sales representatives and distributors.

I began as Associate Sonopet Product Manager, was promoted to Sonopet Product Manager, then to Marketing Manager for the entire neuro division. I grew with the company from a less than 300 employee private company into a greater than 500 employee public company. I expanded the Sonopet product line through product development, product line expansion, expansion of applications, and emerging into international markets. I devised and implemented marketing strategies to increase product line sales. I developed strong professional relationships with neurosurgeons and sales representatives globally.