Jessica Crytzer
South San Francisco,CA
Summary
Dynamic Chief Revenue Officer with a proven track record at LimaCharlie, driving growth from $500K to $5MM ARR. Expert in go-to-market strategy and team building, I excel in revenue forecasting and strategic alignment, consistently achieving ambitious targets while fostering high-performance cultures.
Overview
20
20
years of professional experience
Work History
Chief Revenue Officer
LimaCharlie
Covina, Ca
01.2022 - Current
- Developed and executed comprehensive go-to-market strategy combining PLS and direct sales methodologies.
- Built sales and marketing teams from zero to 15, establishing efficient processes and messaging.
- Collaborated with business units to define and implement unified strategic objectives.
- Designed direct enterprise sales process, driving growth from $500K ARR to $5MM ARR (900%).
- Transitioned revenue model from usage-based to annual and multi-year contracts for improved forecasting.
- Led recruitment, training, and management of sales and marketing teams to maximize performance.
- Participated in Series A fundraising of $10.5MM; presented quarterly updates to board members.
- Managed event planning, budget, and resources for key initiatives, including LimaCharlie conference.
Chief Revenue Officer, Co-Founder
HyperQube (acquired by ThreatLocker)
Arlington, Va
01.2019 - 01.2022
- Formulated go-to-market strategy, adapting through three product and GTM pivots based on market feedback.
- Assisted in securing $2.34 million in capital for growth initiatives and platform enhancements.
- Contributed significantly to strategic partnerships, sales enablement, and operational implementation.
- Crafted direct Enterprise sales process, achieving $525K ARR from zero.
- Designed Enterprise SaaS pricing model, aligning with market demands and company objectives.
- Developed comprehensive growth plan outlining milestones, strengths, and gaps in organizational structure.
- Established channel partner program to enhance revenue generation and brand visibility.
- Managed event calendar, budget, and resource allocation for key organizational events.
VP of Sales, Director of National and Strategic Accounts
ThreatSwitch (acquired by SignInSolutions)
Arlington, Va
01.2017 - 01.2019
- Defined and executed GTM strategy for Government Contractors and Financial Services expansion.
- Established strategic relationships with industry partners and associations to enhance market presence.
- Developed channel partner program, recruiting and training sales and marketing teams.
- Designed and implemented direct enterprise sales process, achieving $375K ARR from $0.
- Participated in fundraising efforts for Angel and Seed Round financing, totaling $1.7MM.
- Managed information compliance for highly regulated industries through a SaaS platform.
Vice President/Co-Founder DC Emerging Technology Practice
Cresa
Washington, D.C.
01.2015 - 01.2017
- Advised C-Level executives on real estate strategies to enhance operational effectiveness.
- Spearheaded 'Emerging Technology Practice Group' to drive innovation in tenant advisory services.
- Procured and executed lease considerations totaling $7,039,000 within first six months.
- Provided strategic guidance for growth and rightsizing to commercial office tenants.
Diabetes Care Specialist
Novo Nordisk
Pittsburgh, Pa
01.2013 - 01.2015
- Promoted Novolog and Levemir to institutions, primary care physicians, and diabetes educators.
- Successfully launched new insulin delivery device while training physicians and staff on usage.
- Developed relationships with healthcare professionals to enhance product visibility and adoption.
- Conducted educational sessions for medical staff to ensure proper understanding of diabetes management.
Territory Manager
EndoChoice (now Boston Scientific)
Pittsburgh, Pa
01.2012 - 01.2013
- Achieved 100% revenue growth within 10 months, earning recognition in 100% club through December 2012.
- Executed complex, multi-dimensional sales strategies for GI devices and capital equipment.
- Managed diagnostics and pathology product lines, enhancing market presence.
- Delivered exceptional service support to clients, fostering long-term relationships.
Account Executive
Enterprise Fleet Management
Pittsburgh, Pa
01.2010 - 01.2012
- Analyzed critical data to develop customized strategies for enhancing client relationships and establishing new partnerships.
- Managed and expanded 52 enterprise accounts, driving significant revenue growth.
- Achieved 100% of set goals consistently, resulting in a 60% revenue increase.
Enterprise Account Executive
Iron Mountain
San Francisco, Ca
01.2008 - 01.2009
- Spearheaded launch of 'Document Imaging Initiative' in Bay Area, guiding Enterprise customers through paperless transition.
- Achieved 600% of target goal, ranking 8 out of 122 in performance metrics.
National Account Executive
Ricoh
San Francisco, Ca
01.2006 - 01.2008
- Achieved 20% market share growth for UPS Store National Account through innovative ROI modeling.
- Promoted within first year to manage national account, demonstrating strong leadership skills.
- Developed creative strategies to enhance profitability for UPS store owners across the nation.
- Collaborated with stakeholders to align objectives and drive account success.
Education
B.S. - Communications Media and Media Technology
Indiana University of Pennsylvania
Indiana, PA01.2006
Skills
- Go-to-market strategy
- Enterprise sales
- Revenue forecasting
- Market analysis
- Channel partnerships
- Strategic alignment
- Performance metrics
- Product pricing strategy
- Team building
- Sales process management
- Global perspective
- Upselling strategies
Philanthropy And Board Involvement
- Mach37- Stars Mentor
- PeaceTech- Mentor
- SuccessQuest- Advisory Board
- Costumes for Courage- Advisory Board
- Becky's Fund- Board Member
- WISE- Mentor
Accomplishments
- LimaCharlie MVP Award (2023)
- DC Leading Power Women in Tech (2021)
References
References available upon request.
Timeline
Chief Revenue Officer
LimaCharlie
01.2022 - Current
Chief Revenue Officer, Co-Founder
HyperQube (acquired by ThreatLocker)
01.2019 - 01.2022
VP of Sales, Director of National and Strategic Accounts
ThreatSwitch (acquired by SignInSolutions)
01.2017 - 01.2019
Vice President/Co-Founder DC Emerging Technology Practice
Cresa
01.2015 - 01.2017
Diabetes Care Specialist
Novo Nordisk
01.2013 - 01.2015
Territory Manager
EndoChoice (now Boston Scientific)
01.2012 - 01.2013
Account Executive
Enterprise Fleet Management
01.2010 - 01.2012
Enterprise Account Executive
Iron Mountain
01.2008 - 01.2009
National Account Executive
Ricoh
01.2006 - 01.2008
B.S. - Communications Media and Media Technology
Indiana University of Pennsylvania
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