Jessica Dance

Turning ideas into product, trust into growth, and teams into well-oiled machines

Curate seasonal assortments and set product lifecycle strategies for global markets, balancing speed and precision to deliver results. Known for building deep, lasting relationships - both internally across departments and externally with Nike partners - to foster alignment, remove roadblocks, and drive business forward. This trust has enabled a 140% expansion of the chassis library and 12% growth in the women’s business.

Champion efficiency and solutions-oriented thinking, creating tools that streamline workflows company-wide and leading a small team that improved Nike x Fanatics NPS scores by 3 points in under a year. Act as a subject matter expert for the internal PLM system, guiding ideation, process mapping, and performance testing for 1.5 years to ensure effective adoption and ongoing optimization.

Drove growth by uniting Nike DNA with MLB consumer insight.

Managed the full merchandising process and calendar for seasonal MLB/Nike collections, partnering with cross-functional teams to deliver consumer-right assortments and compelling seasonal stories that strengthened retail presence and enabled successful global sell-in.

Developed the first premium MLB collection as an incremental growth initiative - introducing elevated graphics and silhouettes that pushed category boundaries and have since become a continued area of focus for the company.

Built trust and drove growth through storytelling in a high-profile brand partnership.

Managed collaborative collections between Disney and major sports leagues, using compelling storytelling to align partners on creative intent and open the door to new, untested product concepts. Created seasonal assortments and key stories that deepened consumer connection while meeting margin and productivity goals. Partnered with sales and marketing to deliver unified product narratives, strengthening relationships and fueling ongoing assortment growth.

Helped re-energize the brand during a critical turnaround period.

Delivered margin- and revenue-driven assortments while expanding Crocs’ footprint in 10+ key retailers- including Journeys, Urban Outfitters, DSG, and Disney Parks. Balanced internal goals with external impact by building sharp, channel-specific product stories that re-engaged consumers and rebuilt retail confidence.

Managed 1,400+ pro league SKUs a season, delivering brand-right assortments that sold

Drove sales by sourcing vendors, setting prices, and building site assortments that moved