Jessica Daniel

• Led the strategic direction and execution of all marketing, branding, and digital initiatives for a growing full-service marketing agency. Oversaw cross-functional teams, shaped go-to-market strategies, and helped scale agency operations and client success through data-backed leadership and sharp creative execution.

• Developed and executed multi-channel marketing strategies that increased client acquisition by 40% and improved lead quality by 35% year over year

• Oversaw paid media, SEO, social, email, and content strategies across multiple verticals, resulting in a 30% lift in ROI on digital campaigns

• Hired and managed a team of 6, including marketing managers, designers, and copywriters; led onboarding, performance reviews, and team development

• Created and enforced brand standards across all client campaigns and internal efforts, improving brand consistency and increasing client retention by 20%

• Managed agency marketing and operations budgets of over $300k annually, reducing costs by 15% while improving campaign efficiency

• Collaborated closely with sales leadership to align marketing with revenue goals, contributing to a 50% increase in qualified leads quarter-over-quarter

• Spearheaded CRM implementation and optimization using HubSpot, improving customer segmentation and email open rates by 22%

• Lead marketing and operations for a high-traffic fitness facility with a growing eCommerce arm focused on branded gym apparel. Oversee digital strategy, content, paid media, and merchandise marketing to drive membership growth and retail sales.

• Developed and executed digital marketing strategies across Google Ads, Meta, SEO, and SEM, resulting in a 40% increase in monthly leads and a 30% boost in paid conversions

• Manage social media marketing and content creation across all major platforms, growing engagement by 50% and strengthening community presence

• Oversaw product marketing efforts for in-gym and online apparel sales, contributing to a 20% increase in merchandise revenue in the first quarter

• Manage CRM workflows and lead tracking to ensure high-quality follow-up and consistent conversion rates

• Exceeded monthly new membership goals by 15–25% through data-driven campaign adjustments and hyper-targeted local marketing

• Monitor and manage the gym’s online reputation across review platforms, maintaining a 4.8+ star rating through timely responses and brand-aligned messaging

• Led the strategic direction and execution of all marketing, branding, and digital initiatives for a growing full-service marketing agency. Oversaw cross-functional teams, shaped go-to-market strategies, and helped scale agency operations and client success through data-backed leadership and sharp creative execution.

• Developed and executed multi-channel marketing strategies that increased client acquisition by 40% and improved lead quality by 35% year over year

• Oversaw paid media, SEO, social, email, and content strategies across multiple verticals, resulting in a 30% lift in ROI on digital campaigns

• Hired and managed a team of 6, including marketing managers, designers, and copywriters; led onboarding, performance reviews, and team development

• Created and enforced brand standards across all client campaigns and internal efforts, improving brand consistency and increasing client retention by 20%

• Managed agency marketing and operations budgets of over $300k annually, reducing costs by 15% while improving campaign efficiency

• Collaborated closely with sales leadership to align marketing with revenue goals, contributing to a 50% increase in qualified leads quarter-over-quarter

• Spearheaded CRM implementation and optimization using HubSpot, improving customer segmentation and email open rates by 22%

• Directed all marketing, branding, and client engagement strategies for a high-growth agency. Oversaw integrated campaigns across digital, social, and print channels while driving strategic growth, brand visibility, and client satisfaction.

• Developed and led a comprehensive marketing strategy that increased overall brand engagement by 45% and contributed to a 30% rise in client acquisition

• Managed end-to-end execution of digital, social media, and print campaigns, resulting in a 28% lift in website traffic and 25% improvement in lead conversion rates

• Built and maintained media and PR relationships, securing earned media placements that enhanced brand visibility by 35%

• Collaborated with cross-functional teams to align marketing with business goals, leading to improved client retention and higher ROI on campaigns

• Oversaw client communication strategy, increasing satisfaction scores by 20% and growing referral business