Jessica Desilets

In 2015 I created Pride Mountain Vineyards’ social media program with Facebook and progressed the program to include Twitter and Instagram, initiating the company into social media marketing, outreach, and communications. Creating and managing social media strategies, creating and moderating content, managing trends, and iPhone photography also became my specialties and my title changed in 2017 for media communication and outreach purposes while continuing my former title’s responsibilities.

• Ensure compliance with relevant laws and regulations regarding media content.
• Develop and implemented media strategies to promote company's products and services.
• Work closely with on-site videographer and photographer.
• Monitor competitors' activities on social media platforms.
• Analyze website traffic metrics to optimize campaigns.
• Manage relationships with influencers and bloggers.
• Coordinate advertising campaigns across multiple digital platforms.
• Researched industry trends to identify new opportunities for growth.
• Maintain a database of contacts from the media industry.
• Collaborate with other departments to improve overall brand presence.
• Identify emerging technologies that can be used to enhance communication efforts.

• Work closely with the CEO, Winemaker, Director of Marketing, Director of National Sales, and Director of Hospitality on projects for brand building, consistency, awareness, and the ongoing story of Pride Mountain Vineyards.
• Events and donations inventory management, working closely with organizations such as NVV, SCV, and charitable foundations such as V-Foundation and 49ers Foundation as point person for communications including auction lot descriptions, copywriting, publishing and editing.
• Event logistics, planning, scheduling, communications and streamlining information for staff and vendors.
• Content creation for showcasing events via printing materials, the company website, and social media platforms.
• White House menu communication, filing, and showcasing.
• Maintain, review and manage company media kit, all media subscriptions, wine reviews and periodicals, as well as establish media relations and outreach.
• Manage media relations, including media inquiries and interviews
• Tasting room hospitality and wine education for guests, including hosting tours, tastings, and private parties.

• Coordinated with regional sales managers and hosted private experiences for trade members and buyers.
• Coordinated and executed events for VIP customers, including scheduling, budgeting, vendor management and on-site logistics.
• Researched, proposed, and trained staff for wine and food programs for the company's reserve experiences.
• Managed event and trade wine inventory.
• Provided support during site visits by evaluating facilities for suitability based on client needs.
• Ensured compliance with all applicable laws governing the planning of public events.

• Tasting room hospitality and wine education for guests, including hosting tours, tastings, and private parties.
• Maintained updated knowledge through continuing education and advanced training.
• Provided excellent service and attention to customers when face-to-face or through phone conversations.

• Performed administrative duties including scheduling appointments, maintaining client records, processing payments and responding to customer inquiries.
• Provided skin care consultations and treatments to clients, such as facials and waxing.
• Maintained a clean and professional work environment by adhering to all safety protocols and regulations.
• Sold salon-exclusive skin care products and encouraged service upgrades.

• Booking and managing appointments
• Provided facial treatments such as cleansing, exfoliation, extractions, and massage.
• Assisted in the development of customized skin care regimens for clients.
• Adhered to safety protocols throughout all procedures to minimize risk of injury or infection.
• Kept detailed records of client visits, treatments performed, and product purchases.
• Built positive client relationships and guided clients through treatments.
• Provided excellent customer service and skincare treatments to clients.

• Assist Shipping Manager
• Fulfill orders, run reports, and follow compliance laws
• Coordinate and communicate with third-party shippers
• Coordinate and communicate with wine warehouses
• Coordinate and communicate clearly with tasting room staff for customer care and quality.