JESSICA DORREGARAY
Miami,Florida
Summary
Energetic and accomplished professional in training, sales, and marketing services with a proven track record in retail sales, store management, and operations across multiple stores. Thrives in fast-paced sales environments, excelling at multitasking and delivering results. Extensive knowledge of the rules and etiquette within the Travel Retail Industry, well-equipped to navigate its complexities. Motivated, self-starting, and profit-oriented mindset consistently exceeds expectations. Possesses excellent communication skills, a professional demeanor, and strong interpersonal abilities to foster productive and profitable relationships with colleagues, clients, and staff at all levels. Brings valuable linguistic advantage to any team or organization with fluency in both Spanish and English.
Overview
28
28
years of professional experience
Work History
Regional Education Manager
ESTEE LAUDER, TRAVEL RETAIL AMERICAS
01.2017 - Current
- Company Overview: Estee Lauder is part of the Estee Lauder Companies and the flagship brand
- Ensure quality performance of Beauty Advisors in Travel Retailing Division by developing, creating, adapting and implementing effective training strategies that will educate and motivate Beauty Advisors, Counter Managers, and Floor Sales Personnel in the field to sell Estée Lauder products and proudly represent the Brand
- Plan and execute seasonal trainings for 100+ Beauty Consultants
- Estee Lauder is part of the Estee Lauder Companies and the flagship brand
Special Events Manager
ESTEE LAUDER, TRAVEL RETAIL AMERICAS
01.2013 - 01.2017
- Company Overview: Estee Lauder is part of the Estee Lauder Companies and the flagship brand
- Meet or exceed goals to drive sales throughout region
- Collaborated with Sales Team to strategically identify and focus on doors that are in-line with priorities while bearing in mind Brand's strategies and objectives to strengthen Brand's positioning
- Selected and implemented Brand Special Events and Counter-Launch support activities coordinating with Marketing, Education, and the Sales Team
- Manage, train, and coach Regional Makeup Artists and Makeup On-site program participants setting goals to drive sales by increasing IPT link selling all categories to include Skincare, Makeup and Fragrances
- Performed make-up artistry demonstrations at various high profile stores in the Americas
- Estee Lauder is part of the Estee Lauder Companies and the flagship brand
Sr. Account Coordinator
ESTEE LAUDER, TRAVEL RETAIL AMERICAS
01.2011 - 01.2012
- Company Overview: Estee Lauder is part of the Estee Lauder Companies and the flagship brand
- Responsible to present new product launches to clients, provide input on product ordering sell in, product mix and assortment
- Liaise and maintain good relationship with retailers
- Interview and hire new Beauty Advisors
- Prepare, organize and execute generic trainings for fall 2011 at high profile retailers
- Coach and trained Beauty Advisor how to link sell new products with existing line of products
- Participate and present new company initiatives such as Make Up on Site workshop, Welcome aboard Educational Programs
- Increase sales in non-Asian doors retail sales FY'12 vs
- FY 11; Dufry Houston 104%, Aldeasa Orlando +20%, Aldeasa Atlanta +35%, Nuance Las Vegas +14%
- Estee Lauder is part of the Estee Lauder Companies and the flagship brand
Marketing Coordinator
ESTEE LAUDER, TRAVEL RETAIL AMERICAS
01.2007 - 01.2010
- Company Overview: Estee Lauder is part of the Estee Lauder Companies and the flagship brand
- Responsible for ordering collateral material for every new launch and follow through on the implementation at the point of sales
- Proactively involved in the placement of orders for collateral support, such as Transparencies and various materials according to current guidelines
- And follow up with team for tracking and in store installation
- Create and order collateral material from local vendor for SPP, HPP or Special Events as need it
- Present new launches on sales meetings
- Responsible to update sell in report, out of stock reports and availabilities report and notified to the sales team
- Participate in Makeup Events in the Caribbean in Cancun
- Reduce collateral material in our distribution center by 30%
- Negotiate lower prices with vendors
- Estee Lauder is part of the Estee Lauder Companies and the flagship brand
Sales Assistant
ELIZABETH ARDEN, TRAVEL RETAIL THE AMERICAS
01.2006 - 01.2007
- Company Overview: Elizabeth Arden is a global prestige beauty products company with an impressive portfolio of prestige beauty brands
- Responsible to assist in the preparation and distribution of product presentations
- Liaison between Business Development Manager and Sales Manager and/or Area Coordinator who are traveling offsite
- Prepare, coordinate, schedule and arrange conferences, meetings, appointments and special projects for the department
- Assist in executing new product launches and trainings
- Maintenance of the customers stores, photos, planograms and transparency master file
- Collect retail sales from clients and prepare report for upper management
- Elizabeth Arden is a global prestige beauty products company with an impressive portfolio of prestige beauty brands
Sales Operation Manager
MIAMI AIRPORT DUTY FREE SHOP, JOINT VENTURE
01.2005 - 01.2006
- Company Overview: Miami Airport Duty Free Joint Venture is part of the LVMH group of companies, operated under DFS North America
- Miami Airport Duty Free Shop Joint Venture has approximately $40M annual sales
- Responsible for the daily store operations of five retail stores, located on different concourses in the Miami International Airport
- Supervised staff of approximately 15 employees
- Responsible for cash management and loss prevention in the stores
- Also responsible for monthly sales reporting directly to GM and for daily closing of the five stores
- Specific responsibilities for luxury handbags sales department
- Increased handbags total sales by +10% over annual plan for 2005
- Miami Airport Duty Free Joint Venture is part of the LVMH group of companies, operated under DFS North America
- Miami Airport Duty Free Shop Joint Venture has approximately $40M annual sales
Sales Supervisor Ft Lauderdale Airport DF
MIAMI AIRPORT DUTY FREE SHOP, JOINT VENTURE
01.2002 - 01.2004
- Company Overview: Miami Airport Duty Free Joint Venture is part of the LVMH group of companies, operated under DFS North America
- Miami Airport Duty Free Shop Joint Venture has approximately $40M annual sales
- Responsible for daily operations of two stores located in the Ft
- Lauderdale International Airport
- Assisted with schedules, payroll, and inventory
- Revised and maintained stock levels based on high or low season
- Merchandised and maintained store products according to company standards
- Responsible for daily bank deposits and cash handling
- Increased overall stores sales by +15% for 2003
- Miami Airport Duty Free Joint Venture is part of the LVMH group of companies, operated under DFS North America
- Miami Airport Duty Free Shop Joint Venture has approximately $40M annual sales
Clinique Beauty Consultant
MIAMI AIRPORT DUTY FREE SHOP, JOINT VENTURE
01.1997 - 01.2002
- Company Overview: Miami Airport Duty Free Joint Venture is part of the LVMH group of companies, operated under DFS North America
- Miami Airport Duty Free Shop Joint Venture has approximately $40M annual sales
- Conduct daily consultations to help determine customer needs for skin care and perform Makeup applications
- Demonstrate products in order to educate the customer
- Maintain inventory and operated merchandise counter, including products and testers
- Responsible for maintaining the Clinique brand image
- Met daily sales goals 80% of the time while in the position
- Ranked in the Top 20 overall salespeople for 2001, based on performance
- Miami Airport Duty Free Joint Venture is part of the LVMH group of companies, operated under DFS North America
- Miami Airport Duty Free Shop Joint Venture has approximately $40M annual sales
Education
B.A.S - Supervision & Management
Miami Dade College
Miami, FL12.2014
Professional Makeup Artistry -
Gabriel Productions
Miami, FL04.2014
Adult Makeup Techniques -
Miami Dade College
Miami, FL01.2013
Skills
- Decision-Making
- Teamwork and Collaboration
- Follow through
- Time Management
- Strong Work Ethic
- Organizational Leadership
Training
- Photoshop CS5 Course, Miami Dade College, Miami, FL, 01/01/10
- Account Coordinator Workshops, Estee Lauder Workshops, Miami, FL, 10/01/11
- Account Coordinator Workshops, Estee Lauder Workshops, Miami, FL, 10/01/12
- Adult Makeup Techniques, Miami Dade College, Miami, FL, 01/01/13
References
References provided upon request
Languages
Spanish
Native or Bilingual
Timeline
Regional Education Manager
ESTEE LAUDER, TRAVEL RETAIL AMERICAS
01.2017 - Current
Special Events Manager
ESTEE LAUDER, TRAVEL RETAIL AMERICAS
01.2013 - 01.2017
Sr. Account Coordinator
ESTEE LAUDER, TRAVEL RETAIL AMERICAS
01.2011 - 01.2012
Marketing Coordinator
ESTEE LAUDER, TRAVEL RETAIL AMERICAS
01.2007 - 01.2010
Sales Assistant
ELIZABETH ARDEN, TRAVEL RETAIL THE AMERICAS
01.2006 - 01.2007
Sales Operation Manager
MIAMI AIRPORT DUTY FREE SHOP, JOINT VENTURE
01.2005 - 01.2006
Sales Supervisor Ft Lauderdale Airport DF
MIAMI AIRPORT DUTY FREE SHOP, JOINT VENTURE
01.2002 - 01.2004
Clinique Beauty Consultant
MIAMI AIRPORT DUTY FREE SHOP, JOINT VENTURE
01.1997 - 01.2002
Professional Makeup Artistry -
Gabriel Productions
Adult Makeup Techniques -
Miami Dade College
B.A.S - Supervision & Management
Miami Dade College
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