Hubspot Marketing Hub
Hi, I’m
Jessica Edelberg
Director Of Marketing
Charlotte,NC
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Creative Marketing Director with 15+ years of experience implementing marketing strategies across multi-channel campaigns, public relations, digital strategies, and experiential events. Successfully managed united teams to achieve aggressive goals and produce measurable results. Demonstrated ability in increasing brand visibility and market share while being a detail-oriented, attentive, and decisive leader.
Overview
19
years of professional experience
Work History
AvidexRaleigh, NC
Director of Marketing
05.2023 - Current
Job overview
- Responsible for managing the marketing function and overall go-to-market and brand strategy for a top 10 pro-audiovisual/IT systems integrator.
- Increased MQL to opportunity conversions by more than 40% YoY for the last 4 years.
- Championed Avidex's brand consolidation strategy across all touch-points, internal and external; aligning the organization around our mission, values, and marketing objectives.
- Collaborated cross-functionally with regional sales and internal departments to support sales enablement and increase marketshare.
- Organized and executed robust, creative experiential marketing events including tradeshows, customer engagement, and partner events.
- Analyzed and reported to Executive leadership on KPIs to validate and demonstrate success of marketing campaigns.
- Successfully implemented Hubspot Marketing Hub to streamline campaign management, reporting, analysis, and efficiency.
- Created in-house the latest instance of avidex.com on Hubspot CMS with a focus on visitor experience and SEO performance
- Built strong relationships with leading technology industry partners to support partner channel marketing activities and reimbursement of marketing development funds.
- Managed annual marketing budget in excess of $2M.
- Built and led a team of talented marketing professionals, offering mentoring, and coaching for advancement and skills development.
TeleHealth Services (now Avidex)Raleigh, NC
Marketing Manager
11.2010 - 05.2018
Job overview
- Translated company objectives into effective integrated marketing strategies and campaigns for key geographies and solution offerings that supported the achievement of 10% YoY annual revenue growth.
- Created iterative brand messaging, collateral materials, customer/lead generating events, and promotional strategies.
- Executed SEM and paid campaign strategies to expand local and digital presence for demand generation.
- Fully managed content development, creation, management, and SEO for several generations of successful websites
- Lead several brand refresh projects and brand consolidations from acquisitions
- Developed and managed the marketing budget and annual planning while measuring and optimizing marketing programs to ensure effectiveness
- Recruited and hired talented team members to add value and diverse skills to our marketing department.
WomanCare GlobalChapel Hill, NC
Associate Product Line Manager
08.2009 - 09.2010
Job overview
- Spearheaded the re-branding of a global medical device product line including new aesthetics, global/regional positioning, and key messaging
- Performed in-depth market research from sales and physicians/user groups to refine campaign strategies, define potential new markets, and grow marketshare quarterly
- Developed high value relationships with 3rd party vendors and consultants to manage projects, budgets, and schedules while ensuring quality and results
- Leveraged expertise in the Adobe Creative Suite to design product/brand collateral, digital/print advertisements, and tradeshow booth graphics
- Served as the product marketing SME fielding product line inquires, partnering with internal teams, international distributors, media representatives, and healthcare providers
- Represented company at US and worldwide trade shows, meetings and conferences, handling both representation and exhibition logistics
Full House ProductionsCharlotte, NC
Marketing Communications Coordinator
01.2005 - 01.2009
Job overview
- Contributed on a range of strategic marketing, advertising and large-scale event management projects across the US for an diverse B2B and B2C client base
- Coordinated effective paid media placements of press releases, online, TV, radio, and print for maximum effectiveness and exposure.
- Supported/represented clients at conferences, training sessions, meetings, appearances, store openings, and product launches.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Developed and tracked performance indicators to measure results of marketing campaigns.
Metrotek LearningCharlotte, NC
Learning/Marketing Consultant
03.2004 - 03.2005
Job overview
- Partnered cross-functionally to develop our go-to-market strategy, create advertising/PR programs, optimize media placements, and chart the best strategy to meet company goals
- Regularly updated and edited content/graphics for the website.
- Oversaw ongoing development of business development/marketing initiatives to clearly demonstrate value of products and services to various market segments.
- Planned and executed corporate events including trade shows, training sessions, and conferences to increase qualified leads.
- Pioneered the expansion of offerings to include customized corporate training and meeting space rentals, exceeding initial sales forecasting.
- Conducted market research and reported on regional competition.
Education
University of North Carolina At Charlotte
Bachelor of Arts from Marketing & Communications
Lorenzo Di Medici School of ArtFlorence, Italy
Photography, Graphic Design, Art History
Skills
Marketing Automation & CRM
Graphic Design & Creative Direction
Brand Development & Management
Digital Marketing (SEM/SEO)
Marketing Strategy and Leadership
Multi-Channel Campaign Management
Public and Media Relations
Corporate Communications & PR
Affiliations
American Marketing Association, AVIXA Women's Council, PSNI Global Alliance
Software
Hubspot CMS
Google Adwords
Salesforce CRM
Adobe Creative Suite
MS Office
Timeline
Director of Marketing
Avidex
05.2023 - Current
Marketing Manager
TeleHealth Services (now Avidex)
11.2010 - 05.2018
Associate Product Line Manager
WomanCare Global
08.2009 - 09.2010
Marketing Communications Coordinator
Full House Productions
01.2005 - 01.2009
Learning/Marketing Consultant
Metrotek Learning
03.2004 - 03.2005
University of North Carolina At Charlotte
Bachelor of Arts from Marketing & Communications
Lorenzo Di Medici School of Art
Photography, Graphic Design, Art History