Summary
Overview
Work History
Education
Skills
Affiliations
Software
Timeline
Hi, I’m

Jessica Edelberg

Director Of Marketing
Charlotte,NC
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Jessica Edelberg

Summary

Creative Marketing Director with 15+ years of experience implementing marketing strategies across multi-channel campaigns, public relations, digital strategies, and experiential events. Successfully managed united teams to achieve aggressive goals and produce measurable results. Demonstrated ability in increasing brand visibility and market share while being a detail-oriented, attentive, and decisive leader.

Overview

19
years of professional experience

Work History

Avidex
Raleigh, NC

Director of Marketing
05.2023 - Current

Job overview

  • Responsible for managing the marketing function and overall go-to-market and brand strategy for a top 10 pro-audiovisual/IT systems integrator.
  • Increased MQL to opportunity conversions by more than 40% YoY for the last 4 years.
  • Championed Avidex's brand consolidation strategy across all touch-points, internal and external; aligning the organization around our mission, values, and marketing objectives.
  • Collaborated cross-functionally with regional sales and internal departments to support sales enablement and increase marketshare.
  • Organized and executed robust, creative experiential marketing events including tradeshows, customer engagement, and partner events.
  • Analyzed and reported to Executive leadership on KPIs to validate and demonstrate success of marketing campaigns.
  • Successfully implemented Hubspot Marketing Hub to streamline campaign management, reporting, analysis, and efficiency.
  • Created in-house the latest instance of avidex.com on Hubspot CMS with a focus on visitor experience and SEO performance
  • Built strong relationships with leading technology industry partners to support partner channel marketing activities and reimbursement of marketing development funds.
  • Managed annual marketing budget in excess of $2M.
  • Built and led a team of talented marketing professionals, offering mentoring, and coaching for advancement and skills development.

TeleHealth Services (now Avidex)
Raleigh, NC

Marketing Manager
11.2010 - 05.2018

Job overview

  • Translated company objectives into effective integrated marketing strategies and campaigns for key geographies and solution offerings that supported the achievement of 10% YoY annual revenue growth.
  • Created iterative brand messaging, collateral materials, customer/lead generating events, and promotional strategies.
  • Executed SEM and paid campaign strategies to expand local and digital presence for demand generation.
  • Fully managed content development, creation, management, and SEO for several generations of successful websites
  • Lead several brand refresh projects and brand consolidations from acquisitions
  • Developed and managed the marketing budget and annual planning while measuring and optimizing marketing programs to ensure effectiveness
  • Recruited and hired talented team members to add value and diverse skills to our marketing department.

WomanCare Global
Chapel Hill, NC

Associate Product Line Manager
08.2009 - 09.2010

Job overview

  • Spearheaded the re-branding of a global medical device product line including new aesthetics, global/regional positioning, and key messaging
  • Performed in-depth market research from sales and physicians/user groups to refine campaign strategies, define potential new markets, and grow marketshare quarterly
  • Developed high value relationships with 3rd party vendors and consultants to manage projects, budgets, and schedules while ensuring quality and results
  • Leveraged expertise in the Adobe Creative Suite to design product/brand collateral, digital/print advertisements, and tradeshow booth graphics
  • Served as the product marketing SME fielding product line inquires, partnering with internal teams, international distributors, media representatives, and healthcare providers
  • Represented company at US and worldwide trade shows, meetings and conferences, handling both representation and exhibition logistics

Full House Productions
Charlotte, NC

Marketing Communications Coordinator
01.2005 - 01.2009

Job overview

  • Contributed on a range of strategic marketing, advertising and large-scale event management projects across the US for an diverse B2B and B2C client base
  • Coordinated effective paid media placements of press releases, online, TV, radio, and print for maximum effectiveness and exposure.
  • Supported/represented clients at conferences, training sessions, meetings, appearances, store openings, and product launches.
  • Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
  • Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
  • Developed and tracked performance indicators to measure results of marketing campaigns.

Metrotek Learning
Charlotte, NC

Learning/Marketing Consultant
03.2004 - 03.2005

Job overview

  • Partnered cross-functionally to develop our go-to-market strategy, create advertising/PR programs, optimize media placements, and chart the best strategy to meet company goals
  • Regularly updated and edited content/graphics for the website.
  • Oversaw ongoing development of business development/marketing initiatives to clearly demonstrate value of products and services to various market segments.
  • Planned and executed corporate events including trade shows, training sessions, and conferences to increase qualified leads.
  • Pioneered the expansion of offerings to include customized corporate training and meeting space rentals, exceeding initial sales forecasting.
  • Conducted market research and reported on regional competition.

Education

University of North Carolina At Charlotte

Bachelor of Arts from Marketing & Communications

Lorenzo Di Medici School of Art
Florence, Italy

Photography, Graphic Design, Art History

Skills

Marketing Automation & CRM

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Affiliations

American Marketing Association, AVIXA Women's Council, PSNI Global Alliance

Software

Hubspot Marketing Hub

Hubspot CMS

Google Adwords

Salesforce CRM

Adobe Creative Suite

MS Office

Timeline

Director of Marketing

Avidex
05.2023 - Current

Marketing Manager

TeleHealth Services (now Avidex)
11.2010 - 05.2018

Associate Product Line Manager

WomanCare Global
08.2009 - 09.2010

Marketing Communications Coordinator

Full House Productions
01.2005 - 01.2009

Learning/Marketing Consultant

Metrotek Learning
03.2004 - 03.2005

University of North Carolina At Charlotte

Bachelor of Arts from Marketing & Communications

Lorenzo Di Medici School of Art

Photography, Graphic Design, Art History

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Jessica EdelbergDirector Of Marketing