JESSICA ELRIDGE
Trussville,AL
Summary
Digital Marketing Intern with rich background implementing social media strategies to support brand and product exposure. Entrepreneurial spirit with proven history of identifying cost-effective methods to gain valued web traffic and foster market penetration.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Freelancer
Audited, Upwork
11.2022 - Current
- Re-designed logos for small businesses, incorporating customer-driven design changes in desired formatting to meet a brand’s needs
- 90% customer satisfaction due to ability to successfully meet deadlines and customer specifications
- Created 40+ marketing deliverables for websites, social media, and printed materials
- Upgraded website design to be more visually appealing and modern, increasing user engagement on website by 17%.
Digital Marketing Intern
Southern Veterinary Partners
05.2023 - 08.2023
- Provide design support by creating 50+ content post for 3rd quarter content calendar for hospital socials, corporate thank you cards, and a presentation deck for a webinar case study series for veterinarians
- Assisted with designing online pharmacy print materials (coupon mailers, posters, tent signage) for 60 hospitals
- Redesigned over 160 learning development documents for corporate website
- Assisted marketing coordinators and graphic designers with website copywriting and proofing
- Wrote copy for social media posts, promotional emails and other marketing collateral
Chair
Alpha Kappa Alpha Sorority Inc
01.2021 - 05.2022
- Managed social media content for the chapter's Instagram, Facebook, and Twitter accounts that increased page engagement (~15 likes per post to ~90 per post)
- Composed all marketing and promotional materials to fit tone, message, and voice of the Sorority’s brand for events and projects
- Boosted chapters online visibility by 30% through content sharing and collaboration with other student organizations
- Functioned as chapter liaison for social media, website, and event/project photography
Student Researcher
Auburn University History
08.2021 - 01.2022
- Collaborated with team to create metrics to measure data on learning objectives of history students via Qualtrics survey
- Designed compelling infographic flyers with custom QR codes to the survey, which successfully acquired over 771 respondents
- Compiled and analyzed data using IBM SPSS analytics software and presented results in an 8-page report to faculty, including statistical graphs and other significant findings
Owner/Founder
Style Xpense LLC
07.2020 - 01.2022
- Organized and launched online clothing website with interesting and engaging user interface
- Reached out and maintained relationship with 5 different quality wholesale vendors
- Utilized hashtag strategies and other organic marketing methods to improve content reach by 48%
- Crafted a logo, product photography, and creative weekly social media content for brand
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends
Education
Master of Science - Digital Marketing
Wake Forest University, School of Professional Studies
Winston-Salem, NCBachelor of Science - Business Administration, Marketing, Industrial & Graphic Design
Auburn University, Harbert College of Business
Auburn, AL05.2022
Certification
Social Media Marketing Certified Adobe InDesign & Illustrator Hootsuite Certified
Excel Expert Certified Google Analytics Certified Canva Platform
Timeline
Digital Marketing Intern
Southern Veterinary Partners
05.2023 - 08.2023
Freelancer
Audited, Upwork
11.2022 - Current
Student Researcher
Auburn University History
08.2021 - 01.2022
Chair
Alpha Kappa Alpha Sorority Inc
01.2021 - 05.2022
Owner/Founder
Style Xpense LLC
07.2020 - 01.2022
Master of Science - Digital Marketing
Wake Forest University, School of Professional Studies
Bachelor of Science - Business Administration, Marketing, Industrial & Graphic Design
Auburn University, Harbert College of Business
Social Media Marketing Certified Adobe InDesign & Illustrator Hootsuite Certified
Excel Expert Certified Google Analytics Certified Canva Platform
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