Summary
Overview
Work History
Education
Skills
Certification
running
Timeline
Generic

Jessica Federico

Westerly,RI

Summary

Marketing Specialist well-versed in coordinating and advertising fields. Possessing a flair for content creation, communications, and implementing campaign strategies.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Account Specialist

KSA Marketing
05.2022 - Current
  • Meta and Google Campaign management.
  • Manage three social platforms including copywriting, content creation, post-planning, and performance tracking.
  • Assist with Public relations marketing efforts and strategies.
  • Build ad creative, copy and messaging for content marketing projects and campaigns.
  • Create landing pages based on brand guides and conversion goals.
  • Conduct in-depth competitor analysis to evaluate brand and marketing strategies.

Marketing Relations Specialist

Better Business Bureau
06.2021 - 05.2022
  • Coordinate event logistics including promotion, communications, and outreach
  • Social media content creation and copywriting
  • Analyze PR rates on a monthly basis and create spreadsheets
  • Exhibit and market at trade shows
  • Launch customer service satisfaction surveys
  • Organize and plan a monthly Google calendar
  • PR decisions and strategies.

Marketing Assistant

June In April
08.2020 - 06.2021
  • Crafted and implemented strategic social media marketing plans based on current trends.
  • Developed a detailed outline for the book (Born in June, Raised in April: What Adoption Can Teach the World)
  • Helped develop event strategies to drive successful results and achieve key targets.
  • Proposed innovative monthly themes and storylines for digital content to promote brand engagement.

Education

Bachelor of Science - Marketing

Roger Williams University
Bristol
05.2021

Skills

  • Canva
  • Adobe Indesign
  • Klavio
  • Clickup
  • Project Management
  • Graphic Design
  • Google Analytics
  • Social Media Marketing

Certification

  • Paid Advertising Certificate
  • Content Marketing Certificate
  • Social Media Marketing Certificate
  • Sales Funnel Certificate

running

5ks, 10ks and half marathons 

Timeline

Account Specialist

KSA Marketing
05.2022 - Current

Marketing Relations Specialist

Better Business Bureau
06.2021 - 05.2022

Marketing Assistant

June In April
08.2020 - 06.2021

Bachelor of Science - Marketing

Roger Williams University

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Jessica Federico