Jessica Gelman
Miami,FL
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset.
Overview
4
4
years of professional experience
Work History
Digital Media and Marketing Specialist
OL USA
09.2022 - Current
- Develop and execute strategic marketing campaigns across various channels geared towards the target market.
- Collaborate with creative teams to develop visually appealing marketing materials for print and digital channels.
- Streamline lead generation processes by creating targeted prospect lists using advanced online search techniques.
- Enhanced customer engagement by 20%, utilizing email marketing campaigns and newsletters through HubSpot.
- Increase brand visibility by implementing strategic social media campaigns on Facebook, Instagram, and LinkedIn.
Social Media and PR Coordinator
IDEAL AGENT
11.2021 - 09.2022
- Produced and executed content for social media channels such as Instagram, Facebook, LinkedIn, Twitter and YouTube, resulting in an organic increase of company's followers by over 300% on platforms combined.
- Increased website traffic through effective cross-promotion and link sharing on social media channels.
- Analyzed performance metrics to identify trends and areas for improvement in future campaigns.
- Developed unique campaigns and promotions, boosting overall conversion rates.
- Strengthened brand reputation with the development and execution of public relations initiatives.
PR and Social Media Coordinator
Baba Bella's
03.2021 - 11.2021
- Developed unique campaigns and promotions, boosting overall conversion rates by 15% within the first three months of implementation.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Created shareable content on Instagram, Facebook, and TikTok that resonated with followers, driving increased engagement rates and audience growth.
- Assisted in developing an effective influencer marketing strategy that resulted in increased brand exposure within targeted demographics.
- Coordinated email marketing campaigns for targeted audience segments, resulting in higher open and click-through rates.
Education
B.S. in Mass Communications - Dual Track in Public Relations and Advertising
Towson University
Towson, MD05.2020
Skills
- Creative Strategy and Planning
- Campaign Management and Evaluation
- Market Research and Analysis
- Content Marketing and Copywriting
- Social Media Marketing
- Email Marketing
- Digital Analytics and Reporting
- SEO
- CRM Management
- Influencer Marketing
- Adobe Suite (basic knowledge)
- Asana
- Canva
- Capcut
- Google Analytics
- Hootsuite
- HubSpot
- Loomly
- MailChimp
- Mondaycom
- Microsoft Office Suite
- SEMrush
- Sprout Social
- TikTok
- YouTube
- WordPress
Timeline
Digital Media and Marketing Specialist
OL USA
09.2022 - Current
Social Media and PR Coordinator
IDEAL AGENT
11.2021 - 09.2022
PR and Social Media Coordinator
Baba Bella's
03.2021 - 11.2021
B.S. in Mass Communications - Dual Track in Public Relations and Advertising
Towson University
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