Jessica Gessner
Entrepreneur
Stuart,FL
Summary
Experienced marketing leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
20
20
years of professional experience
Skills
- Marketing strategies
- Business leadership
- Branding
- Digital marketing
- Strategic marketing
- Marketing plan development
- Creative direction
- Promotions and event management
- Goal setting
- Business planning
- Financial management
- Personnel and agency management
- Customer service
- Teamwork and collaboration
Work History
Entrepreneur
Jessica’s Pet Care of South Florida
07.2025 - Current
- Supervised daily operations of pet care services, ensuring high-quality care and client satisfaction.
- Established strong relationships with clients through effective communication and personalized service strategies.
- Increased client retention through exceptional customer service, leading to positive reviews and recommendations from satisfied pet owners.
- Supported animal wellbeing by caring for both physical and mental health needs through strategies such as regular exercise, administering medications, and following dietary guidelines.
Director, Digital Strategy
Freddie Mac
01.2018 - 09.2024
- Drive strategy for digital marketing
- Institute digital vision and strategy for new function in the organization
- Lead a team of +10 digital experts
- Collaborate with senior leadership on driving business goals through digital solutions
- Change management and governance
- Build social media presence and strategy
- Launch and evolve analytics and dashboards
- Execute change to improve usability and engagement with target audience and key influencers
- Identify, contract, and manage agencies and technology solutions
- Develop, inform, and manage annual funding +$8M
Manager, Marketing Automation & Technology
Freddie Mac
01.2016 - 01.2018
- Managed Marketing Technology and Automation team, focused on marketing automation, content management, data architecture and cross-channel platforms
- Developed strategies to increase marketing effectiveness, with a specific focus on email and website performance
- Instituted governance rules to improve customer experience
- Partnered with business areas to further sales and marketing alignment
- Oversaw platform data management and contact health
- Ongoing vendor management.
Senior, Marketing Communications
Freddie Mac
09.2012 - 01.2016
- Managed marketing communication roll-outs for Single-Family
- Managed overall execution of editorial updates and multi-channel communication streams
- Collaborated with other business areas to review and approve outbound customer communications
- Translated cross-departmental objectives into common initiatives
- Prepared topical briefs and distribute amongst key subject matter experts, including executive team.
CRM Specialist
Volkswagen Group of America
01.2010 - 01.2012
- Managed strategic direction on business-building communication programs and customer lifecycle with specific focus on digital platforms
- Company representative for international CRM Global initiative with key responsibility of reporting research and findings to senior management
- Managed development and market research of customer segments, profiles, and Customer Experience
- Managed brand standards for Audi, Bentley and Volkswagen; oversaw relationship with agency on record
- Managed departmental budget and sought opportunities for cost savings
- Managed PR initiatives for VW Credit, Inc., including spot buys in industry publications and promotional interviews
- Reported to General Manager of Marketing and New Product Development.
Manager, Marketing and Membership Development
U.S. Chamber of Commerce
01.2008 - 01.2010
- Managed all aspects related to small business membership direct renewal program, generating $6 million annually
- Developed and managed annual program budget
- Analyzed membership renewal trends, managed operational analysis on membership profile, and oversaw execution of membership fulfillment
- Managed communications and operational efforts supporting multiple sales channels developed lead generation initiatives
- Reported to Vice President of Finance and Vice President of Small Business Membership.
Marketing Specialist
CARFAX Inc.
01.2006 - 01.2008
- Responsibilities included developing marketing strategy for brand Business Development team and dealer-based customers
- Supported and executed marketing campaigns via multiple channels (digital and traditional)
- Oversaw marketing efforts for company's online advertising program and aftermarket service shop partnerships
- Collaborated cross-departmentally to identify areas of opportunity for marketing initiatives
- Managed marketing initiatives for collaborative partner campaigns for B2B and B2C initiatives
- Reported to Director of Marketing.
Education
MBA - Marketing
George Washington University
BA - Communication
George Mason University