Jessica Goldberg-Albers
San Antonio,TX
Summary
Results-driven Senior Marketing Manager known for high productivity levels and efficient task completion. Specialize in strategic planning, digital marketing campaigns, and market analysis. Excel in communication, leadership, and problem-solving skills, ensuring successful project management and team collaboration.
Overview
20
20
years of professional experience
Work History
Sr. Marketing Manager
Meritage Homes Corp
San Antonio, TX
05.2018 - Current
- Developed and implemented marketing strategies to increase brand awareness and sales based on corporate objectives and market trends.
- Produced ideas for promotional events or activities and organized them efficiently.
- Developed and managed digital marketing campaigns.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Account Executive
The PM Group
San Antonio, TX
08.2016 - 05.2018
- Managed assigned advertising accounts including IHOP, Six Flags, Schlitterbhan and La Madeleine, and Walk-Ons.
- Developed and maintained relationships with key clients to ensure customer satisfaction.
- Worked with cross-functional teams to achieve advertising goals.
- Public relations liaison
Marketing Director
Alpha Media USA
San Antonio, TX
09.2015 - 07.2016
- Established KPIs and reporting systems to measure marketing effectiveness and ROI.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Created customer-focused messaging that resonates with target audiences.
- Prepared marketing campaign budgets with finance personnel.
- Coordinated with sales department to align marketing strategies with sales objectives and optimize the sales funnel.
- Interviewed and hired talented individuals to add value to marketing team.
Marketing Supervisor
Six Flags Fiesta Texas
San Antonio, TX
01.2014 - 08.2015
- Coordinated activities between departments such as sales, design, research and development teams.
- Interviewed and hired talented individuals to add value to marketing team.
- Supervised a team of marketing professionals in the development of projects and conducting demographic research.
- Planned advertising campaigns for online, print and other mediums.
Director of Sales Promotions
Sinclair Broadcast Group
San Antonio, TX
04.2005 - 01.2014
- Enhanced sales volume through skilled support to both new and inactive customers.
- Assisted in developing long-term strategic objectives for the organization's overall success.
- Drafted creative marketing materials such as brochures, flyers and presentations.
- Negotiated contracts with vendors, suppliers, distributors and other businesses.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Developed budget plans for marketing campaigns and promotional activities.
Education
Bachelor of Arts - Communications
The University of Texas At San Antonio
San Antonio, TX05-2007
Skills
- Partnership development
- Budget oversight
- Strategic planning
- Advertising campaigns
- Content strategy
- Multi-channel marketing experience
Accomplishments
- SABOR Builder of the Year 2023
Affiliations
- Chair of Meritage Homes Family Structure Employee Resource Group
- VP of Sales and Marketing Council for the Greater San Antonio Builders Association
- Committee Member of San Antonio Board of Realtors Builder Committee
References
References available upon request.
Timeline
Sr. Marketing Manager
Meritage Homes Corp
05.2018 - Current
Account Executive
The PM Group
08.2016 - 05.2018
Marketing Director
Alpha Media USA
09.2015 - 07.2016
Marketing Supervisor
Six Flags Fiesta Texas
01.2014 - 08.2015
Director of Sales Promotions
Sinclair Broadcast Group
04.2005 - 01.2014
Bachelor of Arts - Communications
The University of Texas At San Antonio
Similar Profiles
Michael FrancisMichael Francis
New Homes Sales Specialist at Meritage Homes CorpNew Homes Sales Specialist at Meritage Homes Corp
ROBERT G. HARTROBERT G. HART
Director of Purchasing at Meritage Homes CorpDirector of Purchasing at Meritage Homes Corp
Bryce RayBryce Ray
Sales and Marketing Intern at Meritage Homes CorpSales and Marketing Intern at Meritage Homes Corp