Jessica Gonzalez Enriquez
Davie
Summary
Marketing Coordinator with over 2 years of experience in executing integrated campaigns across social media, email, websites, SEO, direct outreach, and paid media. Proven track record in enhancing campaign efficiency through strong execution and cross-functional collaboration. Bilingual in English and Spanish, facilitating communication in diverse environments.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
Fit4Travel
01.2025 - Current
- Executed integrated marketing campaigns across social media, email, website content, SEO, direct outreach, and paid media.
- Ideated and implemented experience-led content shifts, achieving +256% YoY Instagram impressions and +338% Facebook impressions.
- Collaborated cross-functionally with Sales and Account Management to align outreach and influence conversions.
- Wrote and optimized SEO-driven blog and website content, integrating keywords and enhancing meta titles.
- Owned D2C newsletter writing and optimization, supporting product launches and marketplace engagement.
- Executed paid media initiatives in Meta Ads Manager, contributing to over 74,120 ad views and 20,000 page views.
- Developed SOPs and scalable workflows for UGC collection and reporting, enhancing efficiency.
- Maintained brand consistency across digital and print materials including social media, websites, and brochures.
Digital Marketing Intern
Fit4Travel
07.2023 - 12.2024
- Launched a user-generated content (UGC) social media campaign, increasing engagement by 70%, reach by 50%, and audience by 46.42%.
- Identified and nurtured leads via social media, supporting Sales and Business Development initiatives.
- Executed content creation and community engagement across multiple digital platforms.
- Conducted market and competitor analysis to inform content strategies and campaign planning.
- Analyzed newsletter performance, providing actionable optimization recommendations.
- Monitored social media for trends, ideas, and audience feedback to enhance engagement.
- Developed captivating social media content for Fit4Travel's platforms, increasing visibility.
Marketing Intern
Nohe Boutique
01.2023 - 05.2023
- Produced and refined social media content to boost brand visibility and audience interaction.
- Facilitated event marketing alongside brand activations to maximize impact.
- Directed daily community engagement, responding to comments and direct messages.
- Engaged customers by delivering product insights to enrich user experiences.
Education
BBA - Marketing
Florida Atlantic University
Boca Raton, FL12-2024
Skills
- Campaign management
- SEO and content optimization
- Social media strategy
- Email marketing
- Digital analytics and reporting
- Lead sourcing and nurturing
- SOP creation and workflow design
- Market research and analysis
- Google Analytics proficiency
- Copywriting expertise
- Paid media execution
Tools & Platforms
- CRM & Analytics: HubSpot, Google Analytics, Meta Business Suite, SEMrush
- Advertising Platforms: Google Ads (Search & Display), Meta Ads Manager
- Content & Design: Canva, CapCut, Adobe Lightroom
- Scheduling & Publishing: Later, Buffer, Hootsuite
- Research & Organization: Notion, Kumo, SurveyMonkey, Qualtrics
- AI & Automation: ChatGPT, Perplexity AI, Canva AI
- Technical & Writing: HTML (Brackets, GitHub), Google Docs, Grammarly
- Productivity: Microsoft Office Suite (Word, Excel, PowerPoint)
Certifications & Licenses
- Google Analytics Certification
- Introduction to Web Design & Development – LinkedIn Learning
- Google Ads Search Certification
- Google Ads Display Certification
- AI Data Analytics Professional Certificate – DeepLearning.AI (2025)
- Social Media Marketing Certification II – HubSpot Academy (2024–2026)
Timeline
Marketing Coordinator
Fit4Travel
01.2025 - Current
Digital Marketing Intern
Fit4Travel
07.2023 - 12.2024
Marketing Intern
Nohe Boutique
01.2023 - 05.2023
BBA - Marketing
Florida Atlantic University