Jessica Grant

Strategically built and executed our annual Ecommerce promotional and holiday cadence to ensure we were optimizing for new product launches, moving liable inventory, maintaining profitability targets & hitting key brand story opportunities

Leveraged Salesforce to maintain Dearfoams DTC website including hierarchy, product information, descriptions, features and benefits, images, sizing, categories, filters and sorting, product and category SEO, source codes, campaigns and promotions

Communicated effectively to executives the strategies driving Ecommerce business performance results and presented detail in weekly, monthly, quarterly & annually scheduled meetings

Managed key drivers behind sales and gross profit margin, traffic sources, average order value and conversion increases, to ensure the team is focused on the right areas to meet or exceed goals

Partnered with Merchandising and Marketing executives to understand business priorities: new products, key inventory, brand activation, seasonality etc. and ensure the ecommerce team is aligned and leveraging

Connected with Account Services regarding product feedback, promotions, inventory, website issues as needed

Lead digital merchandising and onsite user experience innovation efforts by partnering with cross functional teams including creative and development to identify and advocate for new backend and frontend functionality.

Collaborated with Merchandising, Demand planning and Product team to ensure most attractive and relevant product assortment and collection for go-to-market product launching

Lead DTC reporting; units, revenue, gross margin, WTD/ MTD/QTD/YTD growth and future trends

Collaborated with e-Commerce team members to meet aggressive KPI goals; pairs, revenue, contribution, yearly growth and profitability

Strategically built and executed our annual Ecommerce promotional cadence to ensure we were optimizing for new product launches, moving liable inventory, and maintaining profitability targets

Maintained DTC websites Dearfoams & Baggallini; including hierarchy, product information, descriptions, features and benefits, images, sizing, categories, filters and sorting, product and category SEO, source codes, campaigns and promotions

Responsible for margin analysis and execution of markdowns on in line and discontinued product

Managed on-site search; synonyms, hypernyms, redirects

Brainstormed weekly with Creative and Brand teams on website alignment with monthly promotional calendar and theme

Worked with cross functional teams on email marketing, affiliate campaigns, landing pages

Ensured seasonal photos and campaigns were inclusive of top performing core in addition to newness

Researched the competitive landscape to enhance online consumer shopping experience

Collaborated with cross functional teams to forecast optimal annual and seasonal strategies based on sales and profitability targets

Maintained strategic brand relationships within the outdoor, occupational and apparel categories with weekly, bi-weekly & monthly business reviews

Presented weekly and monthly analysis of sales, inventory & profitability to merchant and senior leadership teams

Leveraged channels and marketplaces such as Walmart, Overstock & Google Express to drive sales on new product and growth on carryover

Conducted weekly pricing reviews to ensure product was listed competitively in the market and aligned with margin targets

Lead seasonal buy meetings with key accounts

Analyzed buying trends to identify appropriate mix of inventory items for top-tier sales

Juggled multiple projects and prioritized tasks across both websites to meet tight, last minute deadlines

Performed site merchant evaluations to ensure products were built out and listed correctly to provide an optimal shopping experience

Collaborated with cross functional teams to promote products within marketing campaigns

Negotiated pricing for women's comfort footwear from vendors to secure optimal pricing and keep costs low

Examined, selected, and purchased women's comfort and mens casual footwear

Reviewed inventory weekly & monthly negotiating RTV's, swaps & cost concessions to maintain healthy WOS

Provided robust sales reporting to brands and internal teams utilizing Tableau, Thoughtspot and SQL to gather data

Executed competitive pricing updates to ensure sales goals were met based on strategic focus, often a balancing act between top and bottom line

Coordinated with cross functional teams to fuel sales via marketing initiatives through email, affiliate programs and paid search channels