Summary
Overview
Work History
Education
Skills
Summary Of Core Skills + Expertise
Hobbies and Interests
Timeline
BusinessDevelopmentManager
Jessica Gueco Klein

Jessica Gueco Klein

Pacifica,CA

Summary

Seasoned Integrated Program Manager and Producer with over 15 years of client-facing experience, adept at driving creative innovation and leveraging cutting-edge technology. Specializing in developing scalable project management frameworks and optimizing creative production workflows, leading complex integrated campaigns for global brands. Expertise includes implementing AI-driven methodologies to enhance efficiency, resource allocation, and foster user-centric design. Excels at transforming chaos into order and cultivating collaborative team cultures.

Overview

18
18
years of professional experience

Work History

Digital Production/Program Management Lead

Google, Google Store Marketing
01.2019 - Current
  • Strategic Program Leadership & Cross-Functional Collaboration: Led Google Store production and operations, effectively bridging consumer marketing and product engineering. Collaborated with Strategy, Creative, Engineering, UX, and User Research (UXR) teams across retail touchpoints to prioritize user experience and align deliverables with sales targets, ensuring creative visions were feasible and delivered exceptional user journeys.
  • Creative Production Optimization & Stakeholder Management: Optimized systems, tools, and standards to enhance creative production for global marketing initiatives, empowering creative teams to innovate and translate their vision into engaging, user-centric experiences. Served as a key liaison and lead point of contact for external agency partners and cross-functional stakeholders, ensuring seamless communication and successful delivery of channel launches.
  • Financial & Operational Management: Managed and optimized a substantial $2M-$20M annual budget, encompassing project intake, resourcing, and vendor management across NAMER/EMEA/APAC. Achieved $5M in cost savings through scope redefinition, procurement enhancements, and operational improvements.
  • Process Innovation & AI Integration: Spearheaded organizational process improvements through the Google Marketing Development Framework (MDF), aligning global retail channel strategies and creative campaign execution. Implemented AI-driven analysis of Smartsheet data to deliver real-time project health summaries, reducing end-to-end project timelines by 2-4 weeks, and leveraged AI to condense retrospective feedback into actionable insights, driving up to 15% operational efficiencies while fostering an environment for creative experimentation.
  • Integrated Campaign Delivery & Brand Governance: Drove the development of high-quality assets for major creative channels and large-scale integrated campaigns, maintaining strict brand integrity across all project deliverables in close collaboration with Design, Legal, and Product guidance. Championed the translation of creative concepts into compelling and intuitive user experiences contributing to Go-to-Market strategy shifts and operational cost savings.
  • Team Development & Leadership: Managed and mentored program managers and producers, overseeing projects from ideation to execution and coordinating cross-functional efforts. Fostered an inclusive team culture, promoting collaboration and DEI, and restructured the team to empower producers as cross-functional program managers, enabling them to drive creative excellence and optimal user experiences.

Executive Integrated Producer

TBWA\Media Arts Lab
11.2014 - 01.2019
  • Client-Facing Leadership & Integrated Campaigns: Provided client-facing leadership as the agency of record for Apple (managing $150K-$4M budgets), driving innovation across online, social, and other interactive channels. Championed new technologies and engaging experiences for large-scale integrated campaigns, including interactive builds for "Behind the Mac" and "Shot on iPhone," directly empowering creative teams to push boundaries and ensure seamless integration of ATL and BTL efforts for superior user engagement.
  • Creative Production & Operational Excellence: Unified creative production processes across digital, print, and video, ensuring on-time and on-budget delivery of high-quality assets while enabling creative teams to maintain artistic integrity and excellence. Established unified production processes, including regular share-outs and retrospectives, to drive continuous operational improvements and deliver integrated experiences that resonated with users.
  • Brand Stewardship & Channel Expertise: Mastered Apple's creative guidelines and ways of working, ensuring brand integrity and adherence to global strategy across all project deliverables. Identified and created online opportunities aligned with brand and integrated marketing vision, developing conceptual prototypes that extended ATL brand moments into the digital space, leveraging data and insights for engaging content across major creative channels to optimize user experience while upholding creative standards.
  • Team Management & Mentorship: Managed and mentored a team of 15 digital producers and vendors, optimizing their output and work efficiency to support creative teams in delivering impactful and user-centric campaigns.

Senior Integrated Producer

The Barbarian Group
02.2013 - 10.2014
  • Full-Cycle Integrated Production: Led end-to-end production for integrated 360 campaigns (websites, games, apps, video content) for clients like Bacardi and Pepsi, managing budgets from $25K to $3M, always prioritizing the delivery of innovative and user-friendly creative solutions.
  • Cross-Functional Collaboration & Resourcing: Partnered with Account Management, Planning, and Strategy teams on staffing, resourcing, and budget allocation. Collaborated closely with Technology, UX, Planning, Strategy, Creative, and Account Management leadership to optimize technology use, ensure the technical feasibility of creative concepts, and maintain the highest quality for optimal user experience.
  • Team Management & Delegation: Managed and delegated work to a team of 5 producers, overseeing the entire project lifecycle and empowering them to support creative teams in achieving their vision.

Senior Digital Producer

BBDO
02.2012 - 02.2013
  • Large-Scale Campaign Delivery: Led digital production efforts for MARS marketing (M&Ms, Twix, Snickers), managing projects with budgets from $50K to $5M. Directed all aspects of integrated production (creative conception, UX, design, development, pre-production, casting, shoots, VO, QA, A/B testing, and final delivery) for global campaigns across websites, web game builds, app/product builds, and video, actively fostering the creative vision while ensuring an optimal user experience.
  • Cross-Functional & Team Leadership: Managed and delegated content and digital production work to a team of 5 producers. Collaborated with Technology, UX, Planning, Strategy, Creative, and Account/Business Management leadership to leverage technology effectively without compromising creative quality across campaigns, ensuring delightful and functional user interactions.

Integrated Producer

Ogilvy & Mather
11.2010 - 01.2012
  • Client & Cross-Functional Solutions: Led integrated production for clients such as American Express and GAP Inc. (budgets from $50K to $1M). Partnered with New Business, PR, Digital Strategy & Planning, Creative, and Account teams to provide technical guidance and creative solutions within project parameters, proactively optimizing the user experience and ensuring creative excellence.
  • Vendor Management & Content Expertise: Led all project activities from brief to development, overseeing third-party vendors (teams of 5-8) and managing budgets to achieve strategic goals. Produced innovative branded content (digital and live action) for various platforms, including websites, online/mobile apps, online media, and viral campaigns, consistently driving for engaging and user-friendly results.

Senior Digital Producer

Rokkan
09.2008 - 11.2010
  • Client Relationship Management & Project Lifecycle: Served as Account Manager and partner for clients including Time Warner and Adidas (budgets from $10K to $800K), collaborating directly with clients and traditional advertising agencies. Managed and delegated work among Producers, overseeing the entire project lifecycle from brief to delivery, ensuring creative output was both innovative and user-centric.
  • Quality Assurance & Technical Expertise: Collaborated closely with Creative and Development teams, ensuring high-quality execution and on-time, on-budget project delivery. Actively contributed to the creation of compelling interactive experiences by working with diverse digital assets (3D renders, Adobe Flash, HTML executions, photo shoots), advocating for solutions that balanced creative vision with optimal user interaction.

Producer

Heavy.com
04.2007 - 01.2008
  • Branded Entertainment Production: Produced multi-platform branded entertainment programs and advertisements encompassing event activation, promotions, social media, and digital video content for high-profile clients like Microsoft and AT&T, focusing on innovative content that resonated with target audiences.
  • Team Leadership: Managed Creative and Technology teams to deliver high-quality work on time and within budget, fostering an environment that enabled creative exploration while maintaining production efficiency.

Education

BA - Politics

University of San Francisco
San Francisco, CA

European Politics

Peter Pazmany University
Budapest, Hungary

Skills

  • Program management
  • Creative project management
  • PM/PgM tools proficiency
  • Strategic problem solving
  • Organization management
  • Collaboration
  • Time management
  • Multitasking Abilities
  • Calm under pressure
  • Flexible and adaptable
  • Google Suite

Summary Of Core Skills + Expertise

  • Program & Project Management: End-to-End Program Ownership, Strategic Program Development, Agile Methodologies, Resource Management, Risk Management, Budget Oversight, Stakeholder Management, Workflow Optimization, Cross-functional Leadership, OKR Definition & Tracking, Ambiguity Navigation.
  • Creative Operations & Production: Creative Planning & Development, Production Workflow Optimization, Asset Management, Agency & Vendor Management, Brand Governance, Large-Scale Integrated Campaigns, Multi-Channel Campaign Delivery (Live Action, Programmatic Digital, Social, CRM, Web/eCommerce, Influencer, Animation, Print, Out-of-Home, Experiential), Creative Innovation & Excellence, User Experience Optimization.
  • Technical & Tools: AI/ML Solutions (Smartsheet AI Analysis, Tool Automation), Process Automation, Figma, Wrike, Smartsheet, Jira, Basecamp, Google Suite, Buganizer, Notebook LM, Gemini.
  • Core Competencies: Business Acumen, Problem Solving, Executive Communication, Influencing & Persuasion, Data Synthesis & Narrative, Operational Excellence, Change Management, Team Development & Mentorship.

Hobbies and Interests

  • Active yogi, Former ballerina, Sneaker lover
  • Guilty pleasure: cheesy sci-fi/fantasy movies and ice cream cookie sandwiches or ice cream cakes
  • Chief of Staff of the Gueco-Klein household of 4!

Timeline

Digital Production/Program Management Lead

Google, Google Store Marketing
01.2019 - Current

Executive Integrated Producer

TBWA\Media Arts Lab
11.2014 - 01.2019

Senior Integrated Producer

The Barbarian Group
02.2013 - 10.2014

Senior Digital Producer

BBDO
02.2012 - 02.2013

Integrated Producer

Ogilvy & Mather
11.2010 - 01.2012

Senior Digital Producer

Rokkan
09.2008 - 11.2010

Producer

Heavy.com
04.2007 - 01.2008

BA - Politics

University of San Francisco

European Politics

Peter Pazmany University