Summary

Overview

Work History

Education

Skills

Timeline

Jessica Ronky Haddad

Richmond,VA

Summary

Dynamic, solutions-oriented communications leader with a proven track record managing large-scale projects and fostering creative collaboration. Known for maintaining grace under pressure in deadline-driven work environments with ambitious KPIs. Inspiring a culture of positivity and support to motivate team engagement while establishing quality benchmarks to achieve best-in-class content.

Overview

25

25

years of professional experience

Work History

Director, Residential Content

Homes.com

10.2022 - 03.2025

Led a team of 160 writers and editors in a high-volume start-up environment to create more than 25,000 guides and videos for neighborhoods and cities across the U.S.
Collaborated with leadership team to develop and measure OKRs and KPIs for writers and editors.
Led travel initiative to accomplish 180 site visits, sending writers to meet with Homes.com members and report on neighborhoods across the U.S.
Created and trained staff on comprehensive creative briefs to standardize and improve content quality.
Created an auditing process to establish quality benchmarks and provide consistent feedback to writers.
Led staff in coaching, mentoring, writing, editing and ongoing training.
Cultivated a positive work environment to drive employee engagement.

Editorial Director

Richmond Magazine

03.2019 - 10.2022

Managed budgets and established editorial direction and production calendar for 20 print magazines annually.
Managed award-winning team of eight staff editors and writers and 20+ freelance contributors.
Developed new editorial processes to pivot to remote work during 2020 pandemic.
Worked with agency to oversee website redesign.
Collaborated with online editor to develop comprehensive communications strategy leveraging website, social media and email newsletters.
Wrote and edited five weekly newsletters with average 23% open rate.
Collaborated with creative director on print layout, magazine design and cover concepts.

Public Relations Manager

Virginia Museum of Fine Arts

01.2018 - 10.2018

Developed and executed media strategy to earn local, national and international coverage.
Wrote press releases, blog posts, talking points and internal communications.
Planned and executed media events working with curators, artists and museum leadership, resulting in earned media.
Monitored and analyzed PR initiatives and regularly prepared reports on earned media ROI.

Managing Editor

RHome Magazine

03.2014 - 01.2018

Managed content, production schedule and budget for award-winning bimonthly home design and decor magazine.
Produced, wrote and edited magazine features collaborating with art director and photographers.
Served as spokesperson on panels, at special events and during live television appearances.

Web Content Manager

Richmond Magazine

03.2012 - 03.2014

Managed editorial calendar, wrote and published content for richmag.com and social media sites.
Wrote features and news articles for print editions of R•Home and Richmond magazines.
Worked with editors, photographers and videographer to produce multimedia content.

Education

Bachelor of Arts - Journalism

University of Richmond , Richmond, VA

Skills

Creative collaboration
Content strategy
Editing and writing

Team building and management
Comprehensive communications plans
Media relations

Timeline

Director, Residential Content - Homes.com

10.2022 - 03.2025

Editorial Director - Richmond Magazine

03.2019 - 10.2022

Public Relations Manager - Virginia Museum of Fine Arts

01.2018 - 10.2018

Managing Editor - RHome Magazine

03.2014 - 01.2018

Web Content Manager - Richmond Magazine

03.2012 - 03.2014

University of Richmond - Bachelor of Arts, Journalism