Summary
Overview
Work History
Education
Skills
Timeline
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Jessica Herendeen

Chagrin Falls,OH

Summary

Experienced in various realms of Marketing, Retail and Business. Proven track record of developing and executing successful marketing campaigns, strategic plans, and styling. Proficient in trend analysis, brand positioning and creating visually appealing content. Strong understanding of client behavior and market trends. Adept at combining creativity and fashion experience to enhance brand image and drive sales. Ready to bring my years of experience within the industry to a challenging new role!

Overview

19
19
years of professional experience

Work History

Senior Stylist

Stitch Fix
07.2016 - Current
  • Boosted customer satisfaction by providing personalized styling advice and outfit recommendations for various occasions.
  • Enhanced client loyalty through building strong relationships, understanding their unique preferences, and offering tailored fashion guidance.
  • Assisted clients with selecting clothing pieces based on body type, personal style preferences, and budget limitations.
  • Coordinated outfits for special events such as weddings or parties, ensuring clients looked polished and felt confident in their attire.
  • Stay updated on industry trends through attending fashion shows and engaging with social media influencers to provide informed recommendations to clients.
  • Collaborated with other stylists within the company for ongoing professional development and sharing best practices to enhance overall client experience.
  • Proposed accessories to complete outfits and complement clothing choices.
  • Selected clothes that flattered individual body types and capitalized on current trends.

Marketing Director & Executive Director

H.E.L.P. Malawi
09.2006 - 01.2015
  • Boosted awareness by developing and implementing strategic marketing campaigns.
  • Optimized digital marketing efforts for increased online presence and donor engagement.
  • Collaborated with BCBG Max Azria to develop innovative product launches to support organization
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Established partnerships with key industry influencers to amplify brand reach and credibility.
  • Improved lead generation through targeted email marketing campaigns and data-driven analytics.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Coordinated public relations efforts to secure positive press coverage for jewelry campaign and celebrity endorsements
  • Successful fundraising campaigns that resulted in completing the build of a primary school and health center in Malawi, Africa.
  • Coordinated all PR events which included jewelry launch in New York and Los Angeles BCBG Max Azria flagship stores.
  • Secured and maintained celebrity endorsements
  • Created and managed social media campaigns to increase nonprofit engagement.
  • Enhanced website and all marketing material quality by proofreading and editing for clarity, grammar, and style.
  • Led successful fundraising campaigns, securing critical resources for program development and expansion.
  • Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
  • Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Built relationships with donors, government officials and other organizations to secure funding and support for organization.

Stylist Consultant

BCBG Max Azria Group
10.2004 - 10.2012
  • Enhanced New York fashion week shows for BCBG Max Azria, Max Azria and Herve Leger by providing personalized styling advice and outfit recommendations.
  • Maintained up-to-date knowledge of fashion trends and industry news, ensuring relevant styling suggestions
  • Contributed to a positive work environment by supporting team members and assisting with tasks as necessary.
  • Provided constructive feedback during fittings
  • Recorded, created and posted styling notes for use during show
  • Created and executed the BCBG Max Azria fashion show in Hong Kong
  • Developed strong relationships with photographers, stylists, makeup artists, and models to create a positive working environment on set.
  • Remained focused, motivated and professional throughout long shoots and events.
  • Contributed to successful fashion shows by effectively communicating with backstage staff regarding wardrobe changes and show lineups.
  • Handled last-minute wardrobe adjustments gracefully under pressure
  • Attended designer, buy and creative director meetings to determine guidelines for runway shows and presentations.

Merchandise Coordinator

BCBG Max Azria Group
10.2004 - 09.2006
  • Streamlined inventory management for all ad campaign and marketing photo shoots
  • Maintained up-to-date knowledge of fashion trends and industry news, ensuring relevant styling suggestions
  • Collaborated with photographers, models, and designers to create visually captivating editorials for various marketing materials
  • Developed strong industry connections by attending photo shoots and assisting on set
  • Created impactful visual marketing materials including but not limited to: catalogs, email content, ad campaigns
  • Worked closely with buyers, design team and creative director, Lubov Azria, to secure garments and accessories appropriate for photo shoots
  • Assisted in styling of shoots for print and television advertisements.
  • Developed signature looks for celebrities and models for appearances, photo shoots and runway shows.
  • Created comprehensive proposals outlining styling concepts and concepts for seasonal looks.
  • Managed wardrobe and accessory collections, keeping items in pristine condition.
  • Collaborated with photographers and designers to create innovative and visually appealing looks.

Education

Bachelor of Arts - Retail Merchandising & Marketing

Ohio University
Athens, OH
06.2003

Skills

  • Communication
  • Social Media
  • Team Leadership
  • Relationship Building
  • Creative Thinking
  • Fashion Trends
  • Client Consultation
  • Wardrobe Styling
  • Personal Shopping
  • Event Planning
  • Market Planning and Execution
  • Business Planning
  • Visual Merchandising
  • Fundraising Campaigns
  • PR Events

Timeline

Senior Stylist

Stitch Fix
07.2016 - Current

Marketing Director & Executive Director

H.E.L.P. Malawi
09.2006 - 01.2015

Stylist Consultant

BCBG Max Azria Group
10.2004 - 10.2012

Merchandise Coordinator

BCBG Max Azria Group
10.2004 - 09.2006

Bachelor of Arts - Retail Merchandising & Marketing

Ohio University

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Jessica Herendeen