Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Jessica Hogan

LinkedIn: LinkedIn.com/in/jessicaahogan

Summary

Strategic and results-driven marketing professional with 7+ years' experience in legal and media industries. Proven expertise in crafting persuasive pitches, managing multi-platform campaigns, and working cross-functionally with stakeholders, business development, and public relations teams to drive client engagement and brand growth. Adept at delivering high-impact proposals, social media initiatives, and thought leadership strategies.

Overview

11
11
years of professional experience

Work History

Social Media Specialist

A&O Shearman
Century City
01.2024 - Current
  • Managed the day-to-day U.S., Canada, and Latin America social media operations and drove social advocacy initiatives, strengthening brand visibility and audience engagement.
  • Partnered with stakeholders, Business Development (BD), and Communications teams to craft social media campaigns supporting client acquisition and retention.
  • Designed, launched, and managed Americas social media presence postmerger, driving audience growth from 0 to 23K+ followers and amplifying the firm's visibility among key clients.
  • Coordinated multi-platform thought leadership initiatives, including blogs, webinars, and podcasts, aligning with firm growth strategies.
  • Created branded content and attorney-focused materials for use in proposals and client-facing presentations.
  • Supported high-profile events by creating promotional assets, managing digital outreach, and tracking ROI for client engagement activities.
  • Advised attorneys and BD teams on messaging and compliance, ensuring all campaigns were aligned with global firm priorities and industry trends.

Social Media & Marketing Manager

Greene Broillet & Wheeler, LLP.
El Segundo
01.2019 - 01.2024
  • Collaborated cross-functionally with Public Relations and BD teams to identify sponsorship opportunities, organize client-facing events, and align digital storytelling with firmwide growth initiatives.
  • Directed social media and client outreach campaigns tied to multi-million-dollar case retention efforts, integrating BD strategies into proposals and digital initiatives.
  • Created visually engaging pitch decks and marketing materials used in client development and retention campaigns.
  • Developed, planned, and executed firm participation in legal industry events (CAOC, CAALA), strengthening relationships with key clients and positioning the firm as a thought leader in its field.
  • Designed compliance tracking systems for campaigns, enabling improved analytics and reporting for client engagement efforts.

Direct-to-Consumer Manager

Cyber Group Animation Studios
Culver City
01.2018 - 01.2019
  • Led global marketing campaigns for entertainment brands, collaborating with Paris-based teams to execute pitches and social media initiatives tailored for U.S. audiences.
  • Prepared pitches and proposals for prospective clients and networks.
  • Managed $800K Direct-to-consumer product, media, and social budget, overseeing licensing, promotional initiatives, and partnership opportunities for brands including Disney and Netflix.
  • Orchestrated promotional events at major sector conferences, aligning sponsorships with business development goals and driving visibility in the entertainment market.

Development Assistant

Linguine Pictures
Culver City
08.2017 - 12.2017
  • Created pitch decks and business development materials for Food Network projects, working closely with PR teams and executives.
  • Supported client acquisition strategies by identifying and researching prospective talent and series ideas.

Production Assistant

PBS, The Tavis Smiley Talk Show
Studio City
08.2017 - 12.2017
  • Produced engaging social media content during live tapings, increasing audience engagement for the show.
  • Coordinated with celebrity guests, producers, and PR teams to ensure smooth production workflows.
  • Maintained detailed records of episodes and future content to assist producers in planning.

Assistant Professor

Boston University
Boston
08.2016 - 05.2017
  • Designed and delivered lectures on communication theory and public speaking to undergraduate students.
  • Provided personalized support during office hours and assessed student performance through graded assignments and tests.

Production Assistant

PBS, UNC-TV
Research Triangle Park
08.2014 - 08.2014
  • Supported live productions by assisting the director in areas of on-air talent, audio control, CG, camera, and teleprompter operation.

Education

Master of Television Producing & Management - Boston, MA

Boston University
Boston, MA
01.2017

Bachelor of Broadcast Journalism & Digital Communications - Political Science

Lenoir-Rhyne University
01.2016

Skills

  • Social media strategy for client engagement
  • Proposal and pitch development
  • Project management
  • Cross-functional collaboration
  • Event marketing
  • ROI Tracking
  • Campaign management
  • Brand development
  • Content creation
  • Market analysis
  • Client acquisition

Languages

  • Spanish, basic
  • Korean, basic

Timeline

Social Media Specialist

A&O Shearman
01.2024 - Current

Social Media & Marketing Manager

Greene Broillet & Wheeler, LLP.
01.2019 - 01.2024

Direct-to-Consumer Manager

Cyber Group Animation Studios
01.2018 - 01.2019

Development Assistant

Linguine Pictures
08.2017 - 12.2017

Production Assistant

PBS, The Tavis Smiley Talk Show
08.2017 - 12.2017

Assistant Professor

Boston University
08.2016 - 05.2017

Production Assistant

PBS, UNC-TV
08.2014 - 08.2014

Master of Television Producing & Management - Boston, MA

Boston University

Bachelor of Broadcast Journalism & Digital Communications - Political Science

Lenoir-Rhyne University

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