Brand Marketing & Content Specialist
Parnell Living Science
07.2017 - 12.2023
Hi, I’m
Jessica Johnson
Shawnee,KS
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Passionate marketing professional with over 15 years immersed in government and Chamber work, complemented by 5+ years devoted to animal health brand marketing. I specialize in fostering genuine human connections, harnessing the power of digital marketing, e-commerce, social media, and PR strategies to propel business growth and elevate company performance.
Work History
Parnell Living Science
Brand Marketing & Content Specialist
07.2017 - 12.2023
Job overview
- Integral member of a small, creative team driving integrated marketing campaigns for B2B and B2C audiences, utilizing digital marketing and eCommerce, including email, social media and paid media
- Spearheaded the development, execution, and supervision of social media campaigns specific to Glyde Chews
- Proficiently managed and maintained customer accounts utilizing the HubSpot CMS, ensuring seamless organization and accessibility of client data, contributing to enhanced workflow efficiency
- Achieved key objectives associated with enrollment in promotional efforts, purchases through email marketing campaigns, influencer marketing, and social media strategies on the e-commerce platform
- Stayed at the forefront of industry trends by participating in professional development, including attendance at the HubSpot conference in 2023, gaining valuable insights in the latest innovations in marketing technology.
Glyde's Pet Health blog
Editor
Job overview
- Glyde's Pet Health Blog (https://blog.parnell.com/en-us/tag/pet-health) was recognized as #2 in 2023 on the list of “Top 30 Pet Health Blogs to Follow” by Feedspot.
Fred Pryor Seminars / CareerTrack
Marketing & Communications Supervisor
06.2013 - 07.2015
Job overview
- Managed overall marketing communications strategy to maintain all communications including a large-scale direct mail and email campaign strategy, website content, blog and social media
- Managed a staff of five members of the Marketing Communications Team as an energetic leader with exceptional project management skills and proven marketing campaign development expertise.
City Manager’s Office, City of Lenexa
Communications Manager
04.2012 - 05.2013
Job overview
- Directed the City of Lenexa’s communications efforts including public relations, marketing, social media, printed and electronic newsletters and content for the City’s website
- Managed a staff of three, multi-tasked projects, communications reports, external and internal communications, speech writer, newsletter content writer and editor
- Started Lenexa’s social media platforms, building the audience and engagement on Facebook and Twitter fivefold.
Johnson Consulting (1099)
Marketing Consultant
01.2008
Job overview
- Served Medicare eligible citizens as a licensed insurance agent who works on their health care
- Producer for Coventry, Humana, Blue KC, United Health Care and AARP
- Specialized in education, marketing and fulfillment of how to navigate with Medicare and KanCare
- Community liaison for the State of Kansas Energy Office and the Climate & Energy Project on the “Take Charge! Challenge,” a friendly energy conservation competition between 16 Kansas communities to educate citizens on how to be more energy efficient as they compete for a $100,000 energy grant from ARRA funds
- Facilitated various marketing projects for the City of Shawnee and Shawnee Chamber of Commerce.
Lenexa Chamber of Commerce
Marketing & Communications Director
06.1994 - 06.1997
Job overview
- Implemented marketing and public relations efforts for the Chamber of Commerce, Economic Development Council, Convention & Visitors Bureau, and City of Lenexa
- Received the American Chamber of Commerce Award for Communications Excellence.
City Manager’s Office, City of Wichita
Marketing Director
06.1999 - 07.2007
Job overview
- Directed the City’s external marketing, advertising and communication strategies to convey the message that Wichita is a great place to live, work, play and raise a family
- Worked with City Council members and 22 different departments to meet desired goals and provide overall direction of city communications
- Produced, wrote and served as on-air personality for City’s educational programming for Wichita cable Channel 7
- Served as staff liaison for local and statewide arts & tourism boards and task forces to build community and intergovernmental partnerships to further city improvements
- Developed new overall brand strategy for the City of Wichita, still in place today, which included logo development, communications strategy and a tourism plan to bring more visitors to Wichita
- The branding effort told the Wichita story through a multi-channel strategic communications plan
- Served as key PR & crisis communications manager, building relationships with local media, wrote press releases and feature stories for placement in local and national media
- Assisted in crisis communications including the national media stories in Wichita, such as when the Wichita Police captured the BTK serial killer
- Event fund-raising, planning and implementing experience when serving as the marketing director for the Wichita Arts Council, and the Aviation Festival, which received national, regional and local publicity and brought over 275,000 attendees and an estimated economic impact of $7.2 million dollars to the 3-day event
- Worked with the Arts Council and key stakeholders to help facilitate the Wichita River Corridor Improvements, a $20 million improvement project which included recreating a more suitable resting place for the Blackbear Bosin “Keeper of the Plains” sculpture
- Also planned, implemented and facilitated the public unveiling
- Served as communications liaison in large-scale environmental projects such as the groundbreaking and opening of the Wichita Area Treatment, Education & Remediation (WATER) Center and the Gilbert and Mosley Project, an innovative public-private partnership to solve the environmental problem of groundwater contamination.
Marketing Resources of America (MRA)
Account Manager
Job overview
- Recognized for excellent ad agency account work, promoted from Account Assistant to Account Manager
- Coordinated comprehensive marketing campaigns for clients such as Douglas Battery, International Trucking, and the Kansas City Blues & Jazz Festival.
Education
University of Kansas, William Allen White School of Journalism
Bachelor of Science from Journalism
University Overview
Minor: English, History and Politics
Skills
- Layout Design
- Error spotting
- Calendar Management
- Content Development
- Strategic content planning
- Community Relations
- Marketing
- Channel Marketing
- Integrated Marketing
- Brand Marketing
- Email Marketing
- Content Marketing
- Nonprofit marketing
- Strategic Planning
- Time Management
- Strong computer skills
Awards
- 2005 Class of Leadership Wichita, Wichita Chamber of Commerce
- City and County Communication and Marketing Association (3CMA), Received the first place Savvy for the “Heart of Wichita” Housing campaign and second place for the Fire Recruitment “Heroes Wanted” as well as the President’s Award, or the overall “Best of the Best Award.” In 2004, won the Savvy for the Airport Campaign.
- 2002 Class of 40 Under 40, Wichita Business Journal
Accomplishments
• Editor, writer and illustrator for Glyde's Pet Health blog, recognized as #2 in 2023 on the list of “Top 30 Pet Health Blogs to Follow” by Feedspot.
Blog: https://blog.parnell.com/en-us/tag/pet-health
Testimonials: https://blog.parnell.com/en-us/tag/our-stories
· Assisted and created content for Glyde storefront website development - https://store.parnell.com/
Timeline
Marketing & Communications Supervisor
Fred Pryor Seminars / CareerTrack
06.2013 - 07.2015
Communications Manager
City Manager’s Office, City of Lenexa
04.2012 - 05.2013
Marketing Consultant
Johnson Consulting (1099)
01.2008
Marketing Director
City Manager’s Office, City of Wichita
06.1999 - 07.2007
Marketing & Communications Director
Lenexa Chamber of Commerce
06.1994 - 06.1997
University of Kansas, William Allen White School of Journalism
Bachelor of Science from Journalism
Editor
Glyde's Pet Health blog
Account Manager
Marketing Resources of America (MRA)
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