Jessica Keefer

Responsible for approximately 150 employees, including management, at $25M in gross volume.

• Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
• Responsible for all onsite and offsite events geared toward getting the youth outdoors and the community as a whole.
• Responsible for all floor moves/merchandising as well as training Sr. Team Leads on floor moves/merchandising.
• Responsible for ensuring all team members stay compliant with trainings such as OSHA, Food Handling, AED/CPR, Firearm Training, Loss Prevention, Work Place Violence, ATF trainings, as well as many more trainings required by corporate.
• Consistently exceed departmental comp sales goals and leadership expectations.
• Work closely with Asset Prevention to ensure our assets are protected.
• Improve bench strength with Team Leads and Full Time Outfitters.
• Responsible for talent retention. Training, Hiring, as well as termination.

• Enthusiastic leader for 55 direct reports and 150 total indirect reports.
• Responsibilities of my position include but are not limited to hiring, onboarding, coaching, attendance accountability, job performance accountability, trainings, payroll/budgets, sales, and upholding the success of store metrics.
• Spearhead for Sales and Standards in Fishing, Fly Fishing, Marine, Auto/ATV, Men's, Women's and Children's Apparel, Rainwear,Hunting Camo Clothing, Footwear and Gifts.
• Spearhead for Sales and Standards in Hunting, Archery, Camping and Firearms/Used Gun Library.
• Received Exceed Expectations review by General Manager in 2019, 2020, 2021, 2022, and 2023. Only manager in store to do so.
• Appointed by Bass Pro Shops Corporate Visual Sales Merchandise Manager to assist in Morgantown, WV new store set-up in 2021.
• Appointed by Regional Manager in Q4, 2022 to support Gainsville, VA store to improve merchandising standards.
• Appointed by Bass Pro Shops Corporate Visual Sales Merchandise Manager to assist in Sunset Hills, MO and Niles, OH new store set-up in 2023.
• Plays a vital role in the partnership with Loss Prevention Developed and implemented successful sales strategies to increase group sales.
• Analyzed data from customer feedback surveys and used insights to improve services offered to customers.
• Provided support during large-scale events such as conventions, conferences, or trade shows related to our Cabela's CLUB Mastercard.

• Provide high level of customer service and quality work performance.
• Multitask effectively and efficiently with strong attention to detail Collaborated with Food & Beverage director to create and cost out new menus for three food outlets within resort.
• Profit driven, lead bartender/server for resort lounge and ski side bar (Quenchers).
• Consistently maintained high levels of cleanliness, organization storage, and sanitation of food and beverage products to ensure quality and exceed health inspector and resort compliance expectations.
• Assist with beer, liquor, and wine ordering as well as maintain inventory for resort lounge as well as Quenchers.
• Main bartender for all weddings, conferences, and events as well as prepare all monies and financial paperwork for deposit.
• Help develop and maintain a team who provides 5-star service.
• Cross trained as well as worked in several avenues of F&B including but not limited to dish tank, food runner, cafe worker, beverage/food cart for golf course, pizza station, dining room host, dining room server, private event bartender, lounge bartender/server, quenchers food runner/server/bartender, salad station, breakfast buffet runner, breakfast buffet server, event/conference team staff, and so on.
• Held keys and maintained monies for necessary outlets listed above.

• Spearhead all events and promotional items for Casino.
• Established legal policies to create internal compliance policies and procedures.
• Collaborated with clients to conceptualize goals and objectives including brand messaging and marketing.
• Developed strategic marketing communications plans to execute advertising, promotional, and experimental programs to increase traffic, sales, and brand affinity.
• Managed national event sponsorships and experimental marketing for high profile clients with consumer engagement, visual branding, and product integration.
• Assisted in revamping the corporate website with dynamic digital content, promotional pages, rich banners, video content, product photos, and significantly increased website traffic.
• Collaborated with client to conceptualize goals/objectives including brand messaging and marketing.
• Lead internal teams to develop broadcast, print, digital and social media campaigns.
• Developed yearly strategic marketing plan recommendations and spearheaded the development of Scope of Work, including labor, project/budget forecasts, and agency fees.
• Executed planning and production of multiple digital, radio, and print campaigns.