Adobe Creative Suite
Experienced across various aspects of the music industry, including artist management, PR, concert promotion, and digital marketing. Skilled in artist collaboration, social media, graphic design, and digital technologies.
Hi, I’m
Jessica Kim
ENTERTAINMENT & DESIGN
Los Angeles,CA
Summary
Overview
7
years of professional experience
4
years of post-secondary education
1
Certificate
1
Language
Work History
Keck Data Science Institute, Pepperdine UniversityMalibu, CA
Assistant Director, Marketing
12.2022 - Current
Job overview
- Created a Directed Study on “Digital Marketing in Data Analytics.”
- Crafted content for prospects and students.
- Expanded community via web, newsletter, and social media.
- Authored content for multiple web platforms.
- Managed digital newsletters and email campaigns.
Atlantic RecordsLos Angeles, CA
Viral Marketing and Analytics, ETA
06.2023 - Current
Job overview
- Designed OneSheets and presentations for artists like Johnny Yukon, Sueco, Gnash, and Mason Ramsey.
- Manages artist's fan community TikTok account and increased Unique Viewers by +317K.
- Assist Atlantic Records' Viral Marketing team in campaign design, event coordination, gifting, promo, and implementation.
- Research music industry trends, particularly in digital and viral marketing.
- Analyze audience behavior to optimize engagement.
- Collaborate with publicity and communications teams.
Crypto.com Arena, Microsoft Theater, and L.A. LiveLos Angeles, CA
Spring Intern, Marketing
03.2023 - 04.2023
Job overview
- Assisted with event campaigning for Cirque Du Soleil, Kids' Choice Awards, Carrie Underwood, and "Its All a Blue" with Drake + 21 Savage.
- Assisted media outreach and PR initiatives
- Assisted in creation of marketing decks
- Compiled and create marketing recaps after each event
FYI Brand GroupMarina del Rey, CA
Entertainment PR Intern
08.2022 - 12.2022
Job overview
- Represented artists like Travis Scott, 21 Savage, Doja Cat, WizKid, Metro Boomin, and Tay Keith.
- Managed a 100+ media outlet database.
- Monitored artist media coverage.
- Conducted industry competitive analysis.
- Crafted media decks for client performance reviews.
Asia SocietyLos Angeles, CA
U.S.-Asia Entertainment Summit Staff
10.2022 - 10.2022
Job overview
- 13th Annual U.S.-Asia Entertainment Summit and Game Changer Awards, a notable gathering for U.S. and Asian entertainment leaders.
- Assisted in event preparation and set-up.
- Assisted attendee escorting during the event.
CJ EntertainmentLos Angeles, CA
KCON LA Convention Staff
08.2022 - 08.2022
Job overview
- Designed and maintained visually appealing merchandise booths.
- Promoted merchandise to attendees.
- Managed booth operations and setup.
- Collaborated closely with management to execute tasks.
Anderson Group PRLos Angeles, CA
Celebrity PR Intern
04.2022 - 07.2022
Job overview
- Collaborated with Publicist teams for hands-on learning.
- Monitored and compiled client press coverage.
- Crafted pitches, memos, and press opportunities.
- Utilized CisionPoint for media list creation.
- Managed client schedules and facilitated media interviews.
PEPPERDINE UNIVERSITYMalibu, CA
Student Programming Board - Marketing Committee
09.2021 - 05.2022
Job overview
- Part of the Student Programming Board at Pepperdine University, organizing major campus events like music and film festivals.
- Managed logistics for the Reel Stories Film Festival, from vendor negotiations to equipment delivery.
- Created marketing assets like posters, banners, and social media graphics for university events.
- Designed diverse marketing collateral including ads, logos, and newsletters to meet organizational objectives.
Council of Korean AmericansLos Angeles, CA
Panel Moderator
04.2022 - 04.2022
Job overview
- Participated in the SAIGU@30 Leadership Conference at the LINE Hotel, discussing SAIGU’s influence on the Korean-American community.
- Moderated panels featuring speakers like Ki Hong Lee, Angela Killoren (CEO of CJ Ent.), and Peter Kim (Hudson Jeans).
- Managed VIP Guest Registration ensuring positive guest interactions.
CROSSWAY HEALTH SHAREChicago, IL
Creative Director
08.2019 - 01.2022
Job overview
- Developed brand identity, defining graphic style and tone.
- Designed company logo, branding, and document formats.
- Crafted company vision statement and slogan.
- Built website on Squarespace, enhancing with 200+ lines of custom code.
- Utilized Adobe Photoshop and Illustrator for design tasks.
Character MediaBeverly Hills, CA
"Unforgettable Gala" Staff
12.2021 - 12.2021
Job overview
- Managed TikTok content for Unforgettable Gala 2021, overseeing live red carpet coverage.
- Oversaw Character Media’s TikTok and other social accounts.
- Collaborated with event teams for social media activations and event coordination.
Wild Entertainment GroupLos Angeles, CA
Event staff
12.2021 - 12.2021
Job overview
- Assisted in event setup and decor.
- Coordinated with sponsored vendors.
- Managed the photo zone station.
Miss Illinois for AmericaGlenview, IL
Social Media Advisor
09.2020 - 11.2020
Job overview
- Managed social media promotion for Allison Baek, Miss Illinois for America 2020.
- Produced and edited promotional videos and posters.
- Assisted in the charity campaign “Bags 2 Beds.”
JSC Financial, IncNorthbrook, IL
Student Graphic Designer
06.2020 - 08.2020
Job overview
- Designed the company’s logo and established color schemes.
- Actively developing the company’s website layout.
Korean- American Student Association, Chapman UniversityOrange, CA
Event Coordinator
01.2020 - 05.2020
Job overview
- Organized cultural events showcasing Korean-American culture on campus.
- Managed collaborations, including a campus-wide “Parasite” screening.
- Coordinated general meeting and off-campus activities.
University Program Board, Chapman UniversityOrange, Anaheim, CA
Special Events Committee
08.2019 - 05.2020
Job overview
- Coordinated large-scale traditional Chapman programs including Midnight Breakfast, Fall Concert (Sage the Gemini, Artist), and Spring Speaker (Cody Ko, YouTuber).
- Actively participated in weekly committee meetings and bi-weekly UPB Friday
board meetings.
THE RINKSAnaheim, CA
Figure Skating Instructor
10.2019 - 03.2020
Job overview
- Coached 3-13-year-old students in Anaheim district schools, with groups ranging from 3-50 per session.
- Developed leadership and motivational skills.
- Conducted special spins classes for students aged 8 to 60.
Small Business OwnerChicago, IL
Music Memorabilia Online Import Business
01.2017 - 01.2020
Job overview
- Self-started importing K-Pop memorabilia for online sales to U.S. fans.
- Achieved 25%-30% profit margins.
- Earned over $9,000 in profits YTD.
K-RadioChicago, IL
Radio Summer Intern
06.2018 - 07.2018
Job overview
- Coordinated 'Laughing Legend Laugh’s' first U.S. Concert Tour in Chicago
- Secured event venues
- Arranged concert schedules
- Managed volunteers
WTTWLake Forest, IL
Global Generation” Documentary Film Project
01.2017 - 01.2018
Job overview
- Worked with Emmy-Award winning film makers, Mike Leonard and Mary Kay Walls in featuring Lake Forest Academy's diversity, cultures, social media and peer-pressures to connect and overcome the challenges
- Contributed to the film making by sharing visible issues among students, interviewing the students, and editing the coverages.
The Korea DailyChicago, IL
Social Media Promotional Coordinator
06.2017 - 06.2017
Job overview
- Promoted the Illionaire Concert Tour with Dok2 and The Quiett for their Chicago stop
- Worked in partnership with PowerhouseLive (main event sponsor) in promoting and running the promotional contests via social media to attract concert goers
- Managed social media accounts (Facebook, Twitter)
Education
Pepperdine UniversityMalibu, CA
Bachelor of Arts from Advertising
08.2020 - Current
University Overview
- "Special Achievement - Communication Division" Scholarship Recipient
- Faculty/Student Mentorship Program
Chapman UniversityOrange, CA
Bachelor of Science from Business Administration
08.2019 - 05.2020
University Overview
- Dean's List [Fall 2019]
- Provost List [Spring 2020]
Skills
Graphic Designundefined
Accomplishments
Accomplishments
LinkedIn Profile
http://www.linkedin.com/in/jessica-kim
Portfolio
https://jessicakim.myportfolio.com
Behance
https://www.behance.net/gallery/141102637/MY-PORTFOLIO
The Board (Website):
https://pepperdineboard.com
Crossway Health Share (Website)
https://www.crosswayhealthshare.org
Software
Adobe Photoshop
Adobe Illustrator
Microsoft Office
Google Suite
MailChimp
SquareSpace
Cision
Wix
CSS
Certification
Learn to Skate USA Instructor Certification
Timeline
Viral Marketing and Analytics, ETA
Atlantic Records
06.2023 - Current
Spring Intern, Marketing
Crypto.com Arena, Microsoft Theater, and L.A. Live
03.2023 - 04.2023
Assistant Director, Marketing
Keck Data Science Institute, Pepperdine University
12.2022 - Current
U.S.-Asia Entertainment Summit Staff
Asia Society
10.2022 - 10.2022
Entertainment PR Intern
FYI Brand Group
08.2022 - 12.2022
KCON LA Convention Staff
CJ Entertainment
08.2022 - 08.2022
Celebrity PR Intern
Anderson Group PR
04.2022 - 07.2022
Panel Moderator
Council of Korean Americans
04.2022 - 04.2022
Learn to Skate USA Instructor Certification
01-2022
"Unforgettable Gala" Staff
Character Media
12.2021 - 12.2021
Event staff
Wild Entertainment Group
12.2021 - 12.2021
Student Programming Board - Marketing Committee
PEPPERDINE UNIVERSITY
09.2021 - 05.2022
Social Media Advisor
Miss Illinois for America
09.2020 - 11.2020
Pepperdine University
Bachelor of Arts from Advertising
08.2020 - Current
Student Graphic Designer
JSC Financial, Inc
06.2020 - 08.2020
Event Coordinator
Korean- American Student Association, Chapman University
01.2020 - 05.2020
Figure Skating Instructor
THE RINKS
10.2019 - 03.2020
Chapman University
Bachelor of Science from Business Administration
08.2019 - 05.2020
Creative Director
CROSSWAY HEALTH SHARE
08.2019 - 01.2022
Special Events Committee
University Program Board, Chapman University
08.2019 - 05.2020
Radio Summer Intern
K-Radio
06.2018 - 07.2018
Social Media Promotional Coordinator
The Korea Daily
06.2017 - 06.2017
Music Memorabilia Online Import Business
Small Business Owner
01.2017 - 01.2020
Global Generation” Documentary Film Project
WTTW
01.2017 - 01.2018
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