Viral & Data-Driven Global Marketing Expert with 7+ Years of Experience launching cross-platform viral marketing, digital campaigns, and creator-growth initiatives across territories. Currently pursuing Master's at USC Gould School of Law, with an emphasis in Entertainment Law & A.I. Technology Law to help creators & artists navigate through their IP policy. Skilled in A/B testing, campaign analytics, CRM & content creation — with deep experience managing agency, label, artist and creator relationships to deliver short-form moments worldwide. Extensive network of connections within the music & entertainment industry uniquely positions me with a proven background to identify key partners, generate strategic partnerships & create viral content.
Hi, I’m
Jessica Kim
GLOBAL VIRAL MARKETING & PARTNERSHIPS
Los Angeles,CA
Summary
Overview
6
years of professional experience
1
Certificate
1
Language
Work History
Capitol Music Group (ICLG - UMG)
Global Viral Marketing, Manager
01.2025 - Current
Job overview
- Orchestrated global marketing strategies for 10+ major artists - utilizing real-time data insights & A/B testing to drive measurable engagement growth across key global markets.
- Built & maintained strategic partnerships with 60+ UMG regional offices, creating cross-cultural marketing initiatives with high-impact creator & agencies collaborations worldwide.
- Notable Achievements: Kali Uchis "The Sincerely," Album & LaLaLand Kind Cafe Fan Listening Event Activation; Doechii "Anxiety" Dance Trend Global Campaign
WireHouse Media
Founder & Media Director
11.2022 - 07.2025
Job overview
- Founded & scaled creator-first media agency with full-service offerings in viral marketing, content creation, brand activations & pop-up events.
- Hosted monthly networking events (WireHouse Social) with premium venues like NeueHouse & Pali Hotels - consistently attracting 100+ attendees, generating leads while fostering a diverse client portfolio.
- Notable Results: Client retained $1M profit within 6 months of retained service; Retained 10+ clients in 6 months; Led a team of 8 across LA & NYC
Keck Data Science Institute, Pepperdine University
Assistant Director, Marketing
12.2022 - 09.2024
Job overview
- Designed Directed Study course on “Data Analytics in Digital Marketing."
- Organized tech industry events, attracting top tech experts as panelists.
- Notable Projects: Alteryx Datathon, A.I. Self-Driving Car study, and “Data Analytics in Digital Marketing" self-study course.
Atlantic Records, Warner Music Group
Viral Marketing & Analytics, Coordinator
06.2023 - 01.2024
Job overview
- Led marketing campaigns for major album releases like "Barbie: The Album" - managing promotional gifting to key industry partners, PR & targeted media outreach.
- Managed artist social media content & creator partnerships that generated 500M+ unique engagements for Charli XCX's viral Apple Dance Challenge.
- Notable Achievements: Contributed to the success of "Barbie: The Album" & Charli XCX "BRAT" Album Launch.
Crypto.com Arena, Microsoft Theater & L.A. Live (AEG)
Concert Marketing, Admin
01.2023 - 06.2023
Job overview
- Developed major touring marketing campaigns, collaborating with social media, operations & venue management teams.
- Cultivated & managed key partner relationships within the L.A. Live District, negotiating mutually beneficial partnerships & contracts.
- Coordinated complex event logistics across multiple departments & stakeholder groups, overseeing critical event details from initial planning through post-event.
- Notable Projects: Kid's Choice Awards 2023, Drake & 21 Savage's "It's All a Blur" tour & Cirque du Soleil's "Corteo."
FYI Brand Group
Entertainment PR Coordinator
02.2020 - 12.2022
Job overview
- Coordinated PR events & media activations for major entertainment industry clients like Shai Gilgeous-Alexander, Travis Scott, 21 Savage, Doja Cat, and Jhene Aiko.
- Managed crisis communications for high-profile artists during legal and media challenges.
- Maintained database of 100+ media outlets, enhancing media relations and securing editorial coverage.
- Notable Projects: Drake & 21 Savage vs. Vogue lawsuit and Metro Boomin's "Heroes & Villains" Debut #1 on Billboard 200.
Education
USC Gould School of LawLos Angeles, CA
Master of Studies in Law from Entertainment & Technology Certificate
05.2001
University Overview
Pepperdine UniversityMalibu, CA
Bachelor of Arts from Advertising
05.2001
University Overview
- "Special Achievement - Communication Division" Scholarship Recipient
- Data Science Faculty/Student Mentorship Program
Chapman UniversityOrange, CA
Bachelor of Science from Business Management
05.2001
University Overview
- Deans List (Fall 2019)
- Provost List (Spring 2020)
Skills
- Viral Marketing Campaigns
- Data Analytics
- Influencer Marketing
- Digital Marketing
- Social Media Management
- Public Relations
- Event Coordination
- Contract Negotiation
- Project Management
- Content Creation
- Client Relations
Timeline
Global Viral Marketing, Manager
Capitol Music Group (ICLG - UMG)
01.2025 - Current
Viral Marketing & Analytics, Coordinator
Atlantic Records, Warner Music Group
06.2023 - 01.2024
Concert Marketing, Admin
Crypto.com Arena, Microsoft Theater & L.A. Live (AEG)
01.2023 - 06.2023
Assistant Director, Marketing
Keck Data Science Institute, Pepperdine University
12.2022 - 09.2024
Founder & Media Director
WireHouse Media
11.2022 - 07.2025
Learn to Skate USA Instructor Certification
01-2022
Entertainment PR Coordinator
FYI Brand Group
02.2020 - 12.2022
USC Gould School of Law
Master of Studies in Law from Entertainment & Technology Certificate
05.2001
Pepperdine University
Bachelor of Arts from Advertising
05.2001
Chapman University
Bachelor of Science from Business Management
05.2001