Jessica Koob
Trevose,PA
Summary
Results-driven Marketing Specialist with extensive experience in enhancing global product visibility through innovative marketing strategies. Proficient in Adobe Creative Suite, SEO, and content creation, consistently delivering campaigns that exceed KPI targets. Proven expertise in creative event management, fostering engagement and delight among patrons. Committed to achieving measurable results through effective problem-solving and brand engagement initiatives.
Overview
25
25
years of professional experience
Work History
Digital Marketing Specialist
NewAge Industries / AdvantaPure
Southampton, PA
06.2022 - 09.2024
- Coordinated trade shows and corporate events to support global marketing goals.
- Utilized HubSpot to enhance workflows and segment customers effectively.
- Designed engaging visuals and marketing content for digital platforms.
- Managed website content updates, enhancing user engagement.
- Worked with vendors to develop branding strategies and enhance websites.
- Implemented digital initiatives to improve worldwide product recognition.
Director of Digital Marketing and Events
Space Transformation Association LLC
Philadelphia, PA
01.2003 - 05.2024
- Oversaw event planning and execution, managing logistics and vendor coordination.
- Executed diverse marketing tactics, leveraging analytics to boost event attendance and evaluate success.
- Crafted strategic content for events, encompassing brochures, websites, and social media.
- Aligned marketing plans, business goals, and sustainability practices through effective communication and team coordination.
Marketing and Sales Manager
Infinity Publishing / Opyrus
Conshohocken, PA
04.2013 - 05.2023
- Executed comprehensive marketing campaigns and created graphic designs for the new product line.
- Served as liaison for new and existing authors publishing with Infinity Publishing.
- Built and maintained long-term collaborations with authors.
- Coordinated submission paperwork for new authors while managing multiple CRM systems including HubSpot.
- Managed projects efficiently throughout the authors' publishing journey.
- Transitioned to a part-time role in June 2022 to facilitate Opyrus process.
Website Development & Project Manager
Yellow Pages Group LLC
Blue Bell, PA
01.2010 - 01.2013
- Managed website projects for clients purchasing through Yellow Pages Group.
- Utilized multiple web development tools.
- Ensured consistent, high-caliber client interactions while managing several cases concurrently.
- Gathered website data and demonstrated evidence for client review.
- Achieved final content endorsement and aided in going live with the site.
- Demonstrated meticulous attention to detail in content development.
Corporate Trainer II
Citizens Bank
Philadelphia, PA
01.2000 - 01.2009
- Enhanced skill sets of both new hires and existing staff within regional markets.
- Facilitated learning sessions covering core concepts of technology, service excellence, and business leadership.
- Oversaw onboarding initiatives and hiring processes across the Mid-Atlantic Region.
- Assessed training requirements through evaluation of sales activities, performance analysis, and managerial feedback.
Video Production Basics Instructor
Temple University, Department Of Communication Sciences
Ambler, PA
09.1999 - 06.2002
- Developed and implemented curriculum for film production classes.
- Conducted lectures on lighting techniques, camera angles, script writing, and storyboarding.
- Instructed students on cinematography, directing, digital and analog editing, and screenwriting fundamentals.
Education
Bachelor of Arts - Broadcasting, Telecommunications & Mass Media, Education
Temple University
Philadelphia, PA01.2000
Skills
- MS Office Suite
- Adobe Creative Suite
- Canva
- Marketing Automation
- HTML
- WordPress
- HubSpot
- Google Analytics
- Sales Funnel Optimization
- Search Engine Optimization (SEO)
- Creative Problem Solving
- Graphic Design
- Video Marketing
- KPI Management
- Content Creation
Timeline
Digital Marketing Specialist
NewAge Industries / AdvantaPure
06.2022 - 09.2024
Marketing and Sales Manager
Infinity Publishing / Opyrus
04.2013 - 05.2023
Website Development & Project Manager
Yellow Pages Group LLC
01.2010 - 01.2013
Director of Digital Marketing and Events
Space Transformation Association LLC
01.2003 - 05.2024
Corporate Trainer II
Citizens Bank
01.2000 - 01.2009
Video Production Basics Instructor
Temple University, Department Of Communication Sciences
09.1999 - 06.2002
Bachelor of Arts - Broadcasting, Telecommunications & Mass Media, Education
Temple University
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