Summary
Overview
Work History
Education
Skills
Certification
Timeline
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JESSICA KOVANDA

Grand Rapids,MI

Summary

Creative digital marketer with a proven track record in crafting engaging content, managing effective campaigns, copywriting, and building user-friendly websites. Elevated web traffic by 44% through strategic SEO initiatives. Proficient in Google Analytics and Tag Manager for data-driven decision-making. Committed to delivering measurable results and driving online success through a holistic approach to digital marketing.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

Aquafix Inc.
01.2020 - Current
  • Increased web traffic by 44%, and web sales by 55%.
  • Improved mass email open and click rates by 28% using engaging copy and design
  • Increased social media follower and engagement by 82%
  • Managed projects end-to-end, from initial conceptualizing through final implementation
  • Conducted market research by analyzing industry trends, consumer demographics, and competitor activities to inform marketing strategy
  • Designed product labels and print collateral
  • Performed ongoing keyword research, and optimization to increase organic searches and drive relevant site traffic
  • Customized brand message to reach and capture target audience interest and drive engagement.

Leasing Consultant/ Marketing intern

IA Management Llc.
10.2016 - 01.2020
  • Improved property social media presence to increase rentals
  • Created promotions to increase traffic
  • Coordinated and oversaw scheduling and management of vendors for apartment turnover
  • Planned and executed internal and external marketing events for residential and commercial properties
  • Conducted property showings, answered questions and redirected concerns to close contracts achieving 100% occupancy
  • Assisted prospective tenants in paperwork completion and other logistics to facilitate smooth move-in processes

Education

BBA - Marketing

Grand Valley State University
Allendale, MI
2025

Associate Degree - Marketing

Madison Area Technical College
Madison, WI
2020

Skills

  • Spanish - Native/Bilingual
  • Email Marketing - Mailchimp
  • Wordpress
  • SEO & SEM Strategy
  • Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Google Analytics, Tag Manager, Ads
  • Social Media
  • Digital Content Development and Management
  • Copywriting
  • Photography

Certification

Marketing - Social Media

Digital Marketing

Timeline

Digital Marketing Specialist

Aquafix Inc.
01.2020 - Current

Leasing Consultant/ Marketing intern

IA Management Llc.
10.2016 - 01.2020

BBA - Marketing

Grand Valley State University

Associate Degree - Marketing

Madison Area Technical College

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JESSICA KOVANDA