Jessica Lemley

Performance Enhancement | Growth Pod

• Inherited existing project that had missed several deadlines. Helped team set goals and formalize SOPs to maximize performance and get project on track.
• Refined project roadmap milestones across platforms; making progress more obvious to internal stakeholders and simplifying prioritization.
• Accelerated funnel experimentation while increasing engineering capacity on new feature development through low-code/no-code FE content tools.

Debt Tracker (DT) Top-of-Funnel Overhaul | Web and Android

• Increased Android acquisition rate from 34% to 75% and feature activation rate from 33% to 35%.
• Increased Web acquisition from 4% to 48% and activation from 3% to 16%.
• Overhauled rigid legacy check-point system; expanding future funnel experimentation capabilities.

Debt Tracker Painted Door | Web and Android

• Generated 13.5k high-intent DT leads for acquisition at feature launch.
• Acquired 109 new users that would otherwise have been lost.
• Established repeatable low-effort/high impact mechanism for building large pools of committed early adopters ahead of feature launch.

Real Estate Contract Management Solution | Web

• Lead product design and development from initial concept to market launch.
• Introduced Scrum practices to provide SDLC visibility, increase milestone delivery reliability, and reduce defect score by 70% in two months.
• Guided product discovery by conducting market research and interviews to evaluate product viability, validate problem hypotheses, verify solutions, and test pricing strategies.
• Documented user stories, specifications, test cases and product features into detailed PRDs in order to coordinate across teams and align on requirements.
• Managed product demonstrations, user testing, and analyzed metrics, to measure product performance.
• Defined launch plan and spearheaded collaborative efforts to bring product to market.
• MVP cut total purchase offer draft time for real estate agents by 75%.

• Designed four new digital products from ground up to address unfulfilled market opportunities with human-centered solutions.
• Converted abstract ideas and requirements into user personas and storyboards.
• Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
• Conducted live user testing of components and functionality to evaluate effectiveness of designs and enhancements.
• Devised site maps and mockups for designs based on proven methodologies and end-user feedback.

• Performed market segmentations, targeting and positioning for each service line.
• Increased new web traffic by 50%, return traffic by 40%, and inbound leads by 1550%, through SEO and inbound marketing strategies.
• Reduced average sales cycle from 6 months to 30 days and increased conversions from 25% to 60% by recommending strategies to promote brand effectiveness and highlight product benefits.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.