Senior-level marketing professional with 10+ years of optimizing business processes, leading integrations and marketing projects, streamlining operations and influencing leaders with strong data storytelling. Passionate leader and connector with an analytical and flexible approach to solving problems.
Overview
13
13
years of professional experience
3
3
Certification
Work History
Senior Associate, Marketing Operations
National Rural Electric Cooperative Association
2021.05 - Current
Implemented a new subscription center, creating an opt-in and opt-out process that led to a 20% increase in new subscriptions
Manage the integration of Informz and Netforum to centralize member activity data and leverage new insights for visualization dashboards
Maximize email tracking efforts by creating new processes to track member activity from email to web
Oversee the transition to Informz, including training and process documentation for over 50 internal communicators
Develop marketing strategies to increase brand awareness for new director education programs, resulting in a 10% increase in director event registrations
Marketing Associate
National Rural Electric Cooperative Association
2016.08 - 2021.05
Implemented a new email traffic management system to improve operational efficiency and reduce dedicated staff time by 40%
Managed project initiatives to identify requirements with stakeholders, leading to the successful implementation of new processes and technologies
Performed ongoing analysis to develop and advance future marketing strategies.
Developed and implemented marketing strategies to increase awareness for electric co-op legal professionals, resulting in a 20% increase in registrations
Marketing Coordinator
National Rural Electric Cooperative Association
2014.04 - 2016.08
Managed ongoing email traffic scheduling and list segmentation for over 50 internal communicators
Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.
Managed relationships with external vendors and contractors for successful project delivery.
Developed and implemented targeted marketing campaigns for webinars
Marketing Coordinator
LivingSocial
2011.09 - 2014.01
Planned and executed internal and external marketing events.
Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Created engaging brochures and flyers to use for promotional materials and distribution.
Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
Education
Master of Science - Marketing Analytics
American University
Washington, DC
12.2022
Bachelor of Arts - Communications
George Mason University
Fairfax, VA
05.2007
Skills
Brand Management
Data Analysis
Reporting and Visualization
Campaign Management
Process Management
Project Management
System Administration
Marketing Strategy
Marketing Automation
People Leadership
Customer Segmentation
Certification
eCornell Professional Certificates - Marketing Strategy, May 2015
Google Analytics 4 Certification, February 2024
Association Member Growth Certificate, Association Academy
Tech Stack
JIRA
Netforum
Informz
Sharepoint
Salesforce
Tableau
PowerBI
Timeline
Senior Associate, Marketing Operations
National Rural Electric Cooperative Association
2021.05 - Current
Marketing Associate
National Rural Electric Cooperative Association
2016.08 - 2021.05
Marketing Coordinator
National Rural Electric Cooperative Association
2014.04 - 2016.08
Marketing Coordinator
LivingSocial
2011.09 - 2014.01
Master of Science - Marketing Analytics
American University
Bachelor of Arts - Communications
George Mason University
eCornell Professional Certificates - Marketing Strategy, May 2015
Google Analytics 4 Certification, February 2024
Association Member Growth Certificate, Association Academy
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