Jessica Leonzo
Midlothian,VA
Summary
Senior-level marketing professional with 10+ years of optimizing business processes, leading integrations and marketing projects, streamlining operations and influencing leaders with strong data storytelling. Passionate leader and connector with an analytical and flexible approach to solving problems.
Overview
13
13
years of professional experience
3
3
Certification
Work History
Senior Associate, Marketing Operations
National Rural Electric Cooperative Association
05.2021 - Current
- Implemented a new subscription center, creating an opt-in and opt-out process that led to a 20% increase in new subscriptions
- Manage the integration of Informz and Netforum to centralize member activity data and leverage new insights for visualization dashboards
- Maximize email tracking efforts by creating new processes to track member activity from email to web
- Oversee the transition to Informz, including training and process documentation for over 50 internal communicators
- Develop marketing strategies to increase brand awareness for new director education programs, resulting in a 10% increase in director event registrations
Marketing Associate
National Rural Electric Cooperative Association
08.2016 - 05.2021
- Implemented a new email traffic management system to improve operational efficiency and reduce dedicated staff time by 40%
- Managed project initiatives to identify requirements with stakeholders, leading to the successful implementation of new processes and technologies
- Performed ongoing analysis to develop and advance future marketing strategies.
- Developed and implemented marketing strategies to increase awareness for electric co-op legal professionals, resulting in a 20% increase in registrations
Marketing Coordinator
National Rural Electric Cooperative Association
04.2014 - 08.2016
- Managed ongoing email traffic scheduling and list segmentation for over 50 internal communicators
- Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.
- Managed relationships with external vendors and contractors for successful project delivery.
- Developed and implemented targeted marketing campaigns for webinars
Marketing Coordinator
LivingSocial
09.2011 - 01.2014
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
Education
Master of Science - Marketing Analytics
American University
Washington, DC12.2022
Bachelor of Arts - Communications
George Mason University
Fairfax, VA05.2007
Skills
- Brand Management
- Data Analysis
- Reporting and Visualization
- Campaign Management
- Process Management
- Project Management
- System Administration
- Marketing Strategy
- Marketing Automation
- People Leadership
- Customer Segmentation
Certification
- eCornell Professional Certificates - Marketing Strategy, May 2015
- Google Analytics 4 Certification, February 2024
- Association Member Growth Certificate, Association Academy
Tech Stack
- JIRA
- Netforum
- Informz
- Sharepoint
- Salesforce
- Tableau
- PowerBI
Timeline
Senior Associate, Marketing Operations
National Rural Electric Cooperative Association
05.2021 - Current
Marketing Associate
National Rural Electric Cooperative Association
08.2016 - 05.2021
Marketing Coordinator
National Rural Electric Cooperative Association
04.2014 - 08.2016
Marketing Coordinator
LivingSocial
09.2011 - 01.2014
Master of Science - Marketing Analytics
American University
Bachelor of Arts - Communications
George Mason University
- eCornell Professional Certificates - Marketing Strategy, May 2015
- Google Analytics 4 Certification, February 2024
- Association Member Growth Certificate, Association Academy
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