Jessica Lercara
Omaha,NE
Summary
Passionate and results-oriented marketing professional dedicated to leveraging copywriting skills to deliver high-quality marketing assets that captivate an audience, drive engagement, and fuel growth. Skilled in conversion copywriting, brand messaging, and business development. Seeking to leverage marketing and business expertise to contribute to the success of a passion-driven organization.
Overview
13
13
years of professional experience
Work History
Employer Brand Copywriter & Marketing Strategist
Mosaic (Contract)
06.2021 - Current
- Enhanced brand visibility by developing compelling copy for social media campaigns and promotional materials to drive recruitment marketing success, resulting in an impressive 300% increase in talent engagement.
- Responsible for maintaining a consistent employer brand voice that resonates with prospective talent and aligns with the company's culture and values.
- Boosted social media presence through the development of engaging posts, captions, graphics, and videos.
- Collaborate cross-functionally with HR, recruitment, and marketing to create, repurpose, and share content with an external audience, highlighting what differentiates Mosaic as a top employer and contracting partner.
- Support and enable region specific teams with marketing collateral and content to enhance location relevance and engagement to achieve key hiring objectives.
Senior Copywriter & Marketing Strategist
Jessica Marie Creative (Freelance Work)
03.2021 - Current
- Embracing the Uncerctain: Supported online business coach to refine messaging for signature offer, ensuring clarity and resonance with target audience and wrote copy for sales page that effectively communicated value propositions and drove conversions.
- Eve Berkovich Coaching: Provided copywriting and marketing strategy while simultaneously creating successful social media captions that increased engagement and follower growth across social media platforms
- Pleasure Movement: Developed engaging and empowering website copy for co-authors and co-founders of The Pleasure Movement, an organization dedicated to helping women find pleasure in their bodies and empower them to spread it around the globe.
- Kimberly Koehler: Created comprehensive launch copy for the Finding Love Online Event, including sales page, email campaign, ad copy, and social media content, resulting in increased event registrations and participant engagement.
- Accela: Referred by a colleague to fill in during maternity leave, supporting Accela with email copy that effectively communicated SaaS solutions to enhance government operations, boost efficiency, and improve citizen engagement
- Baddie Creative: Hired to write compelling ad copy for Baddie Creative clients that effectively captures each brand's essence to drive customer engagement and conversions across various advertising platforms
- Soreo: Conducted copy audits new service line of Mosaic and created compelling copy and marketing assets to enhance both online and local presence, driving increased visibility and customer engagement
- Lauren Harkness: Developed a persuasive launch email sequence for a retreat, effectively driving awareness, interest, and registrations through targeted messaging and strategic call-to-actions
- Mary Kubeck: Developed engaging and authentic website copy for an intimacy coach, effectively showcasing services and fostering client trust and connection
Copywriter & Marketing Strategist
Central Iowa Medical Billing (Contract)
05.2021 - 06.2024
- Played a key role in positioning the company as an attractive acquisition target through effective content and brand communication strategies
- Updated outdated website with modern designs and compelling copy helping client remain competitive in their market segment.
- Enhanced brand awareness by creating engaging and shareable social media content.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content
- Developed customer personas to better understand target demographics, enabling more focused industry related content tailored to their needs and preferences.
- Designed visually engaging promotional materials that boosted overall campaign effectiveness.
Strategic Marketing Consultant
Next Science (Contract)
09.2023 - 04.2024
- Consulted with DME leadership on process improvement initiatives that resulted in streamlined workflows and increased overall efficiency within the organization.
- Created marketing collateral to support the field sales team when educating providers on proper medical record documentation required for Medicare reimbursement
- Collaborated with key stakeholders to develop comprehensive marketing collateral and sales tools aligned with the company's growth objectives.
- Delivered successful projects within tight deadlines, ensuring consistent client satisfaction and timely project completion.
- Increased provider and patient satisfaction by implementing tailored solutions for their unique business needs.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help the company evolve and grow.
- Aided leadership by aligning goals across company departments and working on several projects at once.
Digital Copywriter & Sales Strategist
Glam Haven Photography (Contract)
01.2023 - 06.2023
- Managed and executed organic and paid social media marketing strategy across social media platforms including creative direction, copywriting, design, managing content calendar, and implementation.
- Owned communication and creative campaigns, briefs, and launch strategies to track growth and performance metrics to achieve desired goals
- Introduced a robust social media strategy and automated sales process, allowing clients to easily book sessions and receive automated next steps
Copy & Strategy Support Coach
Business Baddie (Contract)
01.2023 - 06.2023
- Acted as a coach and mentor to business owners in Unbound Mastermind, providing valuable insights and direction on copy and marketing strategies.
- Covered a new training each month and hosted monthly Q&A office hours on topics such as: nailing down your ideal client, positioning your offer as the solution to a problem, creating content based on ideal client's level of awareness, assessing your messaging to fill in the gaps, sales copy 101 (sales pages, CTAs, emails, etc.), and how to incorporate your unique "Baddie Differentiator" to make your clients a YES to your offer
Director of Marketing and Business Development
Halo Wound Solutions
01.2017 - 03.2021
- Developed and implemented a comprehensive brand messaging strategy that unified the sales team, leading to a 150% growth in sales over two years.
- Crafted and executed an enhanced digital marketing strategy that integrated graphic design elements to boost online engagement and conversion rates.
- Created high-converting lead generation opt-in copy and accompanying graphics, significantly increasing the number of qualified leads.
- Redesigned marketing collateral to ensure seamless alignment during company acquisition, improving brand consistency and stakeholder communication.
Regional Sales Account Manager
Halo Wound Solutions
07.2016 - 01.2017
- Strengthened client relationships through regular communication and exceptional customer service.
- Mentored junior team members, sharing best practices for successful account management outcomes.
- Delivered consistent revenue growth by exceeding sales targets on a quarterly basis.
Stay-at-home parent
03.2015 - 06.2016
Took time off at the end of my second pregnancy to care for our two small children.
Senior Account Manager
Advanced Tissue
05.2011 - 03.2015
- Promoted to Senior Account Manager after being top sales rep for more than a year (Top Sales Rep 2013-2014, Top 3 Sales Rep 2012 (month to month)
- Contributed to marketing support strategy meetings resulting in increased podiatry sales
- Mentored current reps and reps in training
- Called on wound centers, podiatrists, dermatologists, surgeons and family practice
- Strong relationship building skills lead me to double business in multiple territories and triple in one
- Promoted service and products via phone, teleconferences, in-services and while attending national meetings and local conferences
- Assessed territories, set meetings with key players, and closed sales in order to exceed goals month after month
Education
Bachelor of Science - Marketing
Bellevue University
Associate of Science -
Southeast Community College
LincolnSkills
- Content Strategy and Creation
- Conversion Copywriting and Sales Copy
- Email Marketing and Campaigns
- Social Media Management and Strategy
- Marketing Strategy and Campaigns
- Employer Brand Initiatives
Timeline
Strategic Marketing Consultant
Next Science (Contract)
09.2023 - 04.2024
Digital Copywriter & Sales Strategist
Glam Haven Photography (Contract)
01.2023 - 06.2023
Copy & Strategy Support Coach
Business Baddie (Contract)
01.2023 - 06.2023
Employer Brand Copywriter & Marketing Strategist
Mosaic (Contract)
06.2021 - Current
Copywriter & Marketing Strategist
Central Iowa Medical Billing (Contract)
05.2021 - 06.2024
Senior Copywriter & Marketing Strategist
Jessica Marie Creative (Freelance Work)
03.2021 - Current
Director of Marketing and Business Development
Halo Wound Solutions
01.2017 - 03.2021
Regional Sales Account Manager
Halo Wound Solutions
07.2016 - 01.2017
Stay-at-home parent
03.2015 - 06.2016
Senior Account Manager
Advanced Tissue
05.2011 - 03.2015
Bachelor of Science - Marketing
Bellevue University
Associate of Science -
Southeast Community College