JESSICA L. McCANN

As a strategic marketing professional at PwC's renowned in-house agency, I spearheaded the creation and execution of digital marketing campaigns.

• Managed over 15 client accounts and executed 160+ digital marketing campaigns annually, building strong relationships with 70+ stakeholders and enhancing client satisfaction.
• Collaborated with marketing leadership, brand teams, creative designers, art directors, web developers, content strategists, external communications, and social media specialists to drive measurable improvements in campaign performance.
• Oversaw content management for 3,000+ web pages on pwc.com, providing UX optimization recommendations, implementing SEO strategies, analyzing web analytics, and developing strategies to elevate brand performance.
• Developed and implemented an SEO strategy that boosted campaign performance by over 60%, significantly improving online visibility and audience engagement.
• Revamped social media strategy, achieving a 75% increase in platform awareness and user engagement.
• Led the development and execution of digital marketing campaigns, contributing to PwC's recognition as the 2021 In-House Agency of the Year and earning eight additional industry awards during my tenure.
• Facilitated creative ideation workshops to foster innovation and elevate campaign team creativity.
• Streamlined the creative brief process to better align campaigns with client objectives, enhancing concept development and execution.
• Developed and managed marketing campaign project timelines, budgets, and resource allocations, ensuring projects were completed on time and within budget.
• Monitored industry trends and competitive insights to consistently refine and innovate marketing strategies.

• Managed numerous business-driven marketing campaigns across various channels in a complex, matrix-managed organization.
• Collaborated with in-house agency team members, internal stakeholders, and member firms to ensure the execution of top-tier global marketing campaigns.
• Directed end-to-end execution of multi-channel marketing campaigns, including internal and external communications, social media, web, paid media, SEM, events, and advertising.
• Collaborated with creative and digital teams to introduce innovative campaigns, optimizing project plans and advising on integrated marketing strategies.
• Managed external agency relationships and provided strategic recommendations for outsourcing when necessary.
• Advised internal stakeholders on strategies to enhance campaign awareness and engagement, delivering comprehensive performance reports based on KPIs.

• Developed and executed marketing campaigns from conception to results tracking via CRM (Salesforce.com), enhancing sales activity and campaign effectiveness.
• Directed email internal and external corporate communications and designed HTML emails to promote products, services, and corporate updates, adhering to branding guidelines.
• Created and produced marketing materials and sales collateral, managed mail-house relationships, and oversaw printing budgets.
• Managed corporate social media strategy and website content, driving engagement through tactical planning and creative digital themes.
• Executed event marketing strategies, including branded conference calls and trade show displays, aligned with corporate branding.