Jessica Longhofer

Customer-oriented Brand Associate dedicated to boosting customer satisfaction and generating higher brand revenues. Accommodating and personable individual with 10 years of experience communicating information to customers about brand value, quality and style. Proficient in operations paired with exceptional knowledge of current sales promotions. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

• LaGuardia Gateway Partners, Flushing, NY, Terminal B Operations Communications, Events, Oversaw business development, market research, and marketing efforts for Terminal B facilities and services, enhancing operational efficiency and customer satisfaction., Developed and executed strategic communications plans for key events at Terminal B and other venues across New York City, improving public engagement and event success., Managed day-to-day relationships with public relations and advertising agencies, ensuring effective coordination and high-quality deliverables.
• JetBlue Airways Corporation, Long Island City, NY, Carribean Travel Research Project, Conducted qualitative research by interviewing clients on board a flight to St. Lucia, gathering insights into their travel experiences and sustainability preferences., Performed quantitative research by surveying clients traveling to the Caribbean, specifically focusing on St. Lucia, to understand their travel behaviors and preferences., Developed recommendations based on client travel preferences, reasoning for travel, accommodations, purchase behaviors, and excursions, sharing findings with the company to inform destination marketing strategy and decision-making.