Jessica Luttrell
Summary
Motivated and dynamic sports marketing professional with experience in sponsorship, activations, hospitality, and operations at both an agency and brand. Proven track record in building partner relationships, and developing and executing strategy in sports and entertainment landscape. Committed to pushing the boundaries and elevating brand stories. Strong communication and interpersonal skills for providing superior customer service.
Overview
4
4
years of professional experience
Work History
Sponsorship Activation & Field Marketing Coordinator
Caesars Sportsbook
07.2021 - 06.2023
- Organize and lead the Field Marketing (FM) department in driving local marketing plans that address regional business objectives/challenges
- Strategically ideate and coordinate campaigns around tentpole national and collegiate events, aligning all assets internally and externally with partners
- Liaise between FM and Creative to compile and create creative briefs; proof and traffic assets to stakeholders for all sport partners and key tentpole events like Super Bowl, March Madness, and NFL Draft
- Nominee for companywide award for best employee of the year – Caesars Digital 2023 Caesars Founders Award
- Arrange partnership and event management for the Caesars Sportsbook x Indianapolis Motor Speedway (IMS) partnership, including: event production, organization, and management
- Foster and grow relationships with sport partners including the New York Knicks, New York Rangers, Indianapolis Colts, and New Orleans Saints
- Manage and execute all Hospitality and VIP initiatives across MSG, NFL, and IMS partnerships
- Develop a marketing strategy, execution plans and activation logistics for the 2023 NFL Draft
- Manage Super Bowl work credentials company-wide and plan logistics for 30+ internal attendees
- Oversee multi-million-dollar FM budget and track finances across regional and national marketing campaigns
Account Executive, Olympic Operations/Hospitality
GMR Marketing
01.2020 - 06.2020
- Managed, coordinated, and planned logistics, development, and staging for Proctor & Gamble (P&G) marketing and activations at the P&G Family Home at the Tokyo 2020 Olympic Games
- Collaborated with third party vendors on apparel, medical, security, food & beverage, IT/AV
- Negotiated and approved legal contracts with vendors worth more than $800,000
- Prepared extensive staffing manual and Code of Conduct for all GMR, P&G staff, and hired Games Time staff
- Contributed to and produced individualized International Olympic Committee Rights Activation and Tokyo 2020 licensing compliance assignments for P&G and P&G subsidiaries
Operations Intern / Program Coordinator
U.S. Olympic & Paralympic Committee
01.2019 - 05.2019
- Organized, supervised and planned 20+ programs across 10+ National Governing Bodies for all logistics, scheduling, transportation, dining services, sports medicine and sport sciences, and housing for all participants
- Provided customer service with ultimate discretion to domestic and international Olympic athletes and staff by being on call during their program stay and tailoring their program to meet their needs
- Generated more than $150,000 of program revenue for domestic and international programs
Education
Master of Business Administration -
San Diego State University
San Diego, CA06.2019
Bachelor of Science - Psychology, Exercise & Sports Science
University of Utah
Salt Lake City, UT12.2016
Timeline
Sponsorship Activation & Field Marketing Coordinator
Caesars Sportsbook
07.2021 - 06.2023
Account Executive, Olympic Operations/Hospitality
GMR Marketing
01.2020 - 06.2020
Operations Intern / Program Coordinator
U.S. Olympic & Paralympic Committee
01.2019 - 05.2019
Master of Business Administration -
San Diego State University
Bachelor of Science - Psychology, Exercise & Sports Science
University of Utah