Summary
Overview
Work History
Education
Skills
Timeline
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Jessica Martin

Bothell,WA

Summary

Results-driven communications professional with a strong passion for helping brands effectively shape and share their stories through impactful mediums. Excels in uncovering distinctive and captivating aspects of a product, company, or theme, and amplifying these narratives through strategic media relations, targeted content, and engaging events. Extensive experience in consumer technology, B2B, corporate, and executive communications.

Overview

17
17
years of professional experience

Work History

Senior Communications Manager

Amazon
03.2024 - Current
  • Lead reputation and issues management across Amazon's worldwide grocery business
  • Manage cross-banner initiatives across technology platforms to drive awareness of grocery innovations, such as online delivery and in-store technology
  • Support key executives in event participation, content development, and media training; managed executive presentation and content for Amazon's 2024 Delivering the Future event
  • Create thought leadership content for senior leadership, including bylined articles and speeches
  • Manage media relationships across top business, tech, industry, and local publications
  • Collaborate with other departments such as marketing and internal communications to develop integrated branding and public relations strategies
  • Conduct market and public opinion research related to Amazon's reputation and positioning among key stakeholder audiences; drove business narrative messaging with findings
  • Analyze and secure internal and external data for storytelling efforts; recently drove coverage of previously never shared growth data, securing senior leader approvals and securing coverage in top business publications such as Axios

PR Manager

Amazon
11.2020 - 03.2024
  • Led proactive PR announcements and launches for Amazon's physical retail technology initiatives such as Just Walk Out technology, Amazon One, and Amazon Dash Cart; published 5 executive bylined articles as part of PR efforts
  • Managed relationships with a range of top-tier media contacts, including those in the technology space, to encourage company and product coverage
  • Led crisis and reputation management for Amazon's worldwide grocery business
  • Created thought leadership content through a variety of mediums; drove executive video content for Amazon's Innovation YouTube series for Amazon One
  • Led executive participation in internal and external events; developed presentation and supporting content for leader at Amazon's re:MARS 2022 event
  • Wrote and evolved messaging and talking points for existing and new products
  • Built and executed PR plans, including communicating plans internally and securing leadership approvals
  • Drove proactive technology-forward storytelling efforts and thought leadership programs through event support, bylined articles, and content

Senior PR Manager

HTC & HTC VIVE
10.2018 - 11.2020
  • Developed and managed global hardware PR and corporate communications for HTC and HTC VIVE, spanning thought leadership initiatives and launches of new devices; strategic lead for regional teams and external PR agency to align on goals
  • Developed comprehensive communications strategy for key events to elevate presence and narrative at top trade shows, such as CES and MWC
  • Worked directly with C-suite to inform communications strategy and trained leadership for speaking opportunities, events, and media interviews
  • Fostered and maintained relationship with key media at top technology, gaming, trade, and business publications to ensure positive coverage inclusion
  • Led global reviews program of new hardware for VR and 5G devices; secured 39 product reviews of Cosmos Elite VR headset within first two months of launch
  • Provided strategic internal communications counsel and managed reactive issues
  • Increased year-over-year share of voice and key metrics while evolving new product launch strategies during global crisis and cancellation of in-person events in 2020

Senior PR Manager

SAP CONCUR
02.2017 - 10.2018
  • Defined and executed global strategic communications surrounding SAP Concur's product innovation and thought leadership initiatives
  • Developed creative and proactive media campaigns to increase awareness of SMB business, both during product launch moments and through evergreen story angles; increased SMB-specific share of voice by 77% year over year
  • Worked directly with key media to develop storylines and increase awareness
  • Created executive materials, including speaking engagement content and strategic plans; secured 10 executive byline articles over 12-month period

PR and Analyst Relations Manager

VERTAFORE
11.2015 - 01.2017
  • Developed and executed PR and AR strategies to drive awareness; increased share of voice over major competitor by 25% in one year
  • Created corporate communications plan and trained executive leadership in messaging; crafted creative story angles and bylines to increase awareness
  • Collaborated with product marketing teams to develop compelling and consistent content to drive engagement across all digital channels.

Senior Account Executive

Porter Novelli
12.2011 - 11.2015
  • Provided brand management and media relations counsel for several clients, including HP, Bayer CropScience, Facebook, and Pabst Brewing
  • Created executive communications and product materials (press releases, talking points, Q&A, blog posts, byline articles) for a variety of audiences
  • Oversaw HP Printer Product Reviews for both consumer and commercial technology
  • Executed most successful product launch in account history with 5 day-of launch reviews averaging 5 stars
  • Developed and executed communications strategies, goals, and plans for new product introductions that indirectly impacted revenue generation for HP

Creative Services Coordinator

KCPQ-TV
07.2007 - 12.2011
  • Facilitated internal creative and copy approvals and helped traffic assets through review process
  • Updated project tracking documentation and creative campaign statuses for monthly review
  • Oversaw contracts for station promotions and contests; responsible for fulfilling clients' requirements by working as the liaison between News and Sales department
  • Coordinated contests on-air, online and on location, including working live events
  • Managed promotional inventory for three stations, including strategic scheduling of on-air placement

Education

Bachelor of Arts - Mass Communications

Seattle University
Seattle, WA
06.2007

Skills

  • Storytelling
  • Reputation Management
  • Crisis Communications
  • Campaign Strategy
  • Content & Message Development
  • Media Relations
  • Writing & Copy Editing
  • Corporate Communications

Timeline

Senior Communications Manager

Amazon
03.2024 - Current

PR Manager

Amazon
11.2020 - 03.2024

Senior PR Manager

HTC & HTC VIVE
10.2018 - 11.2020

Senior PR Manager

SAP CONCUR
02.2017 - 10.2018

PR and Analyst Relations Manager

VERTAFORE
11.2015 - 01.2017

Senior Account Executive

Porter Novelli
12.2011 - 11.2015

Creative Services Coordinator

KCPQ-TV
07.2007 - 12.2011

Bachelor of Arts - Mass Communications

Seattle University

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Jessica Martin