Jessica Monroe
Tucson,AZ
Summary
Results-driven, strategic marketing, eCommerce and content marketing professional, offering exceptional skills in marketing strategy, paid media, campaign management, digital marketing, social media, and consumer behavior. I am an Active Duty Military Spouse.
Overview
9
9
years of professional experience
Work History
Director of Marketing
Forloh
09.2023 - Current
- Developed and presented marketing plans and reports to CEO and shareholders.
- Built strong relationships with industry professionals and influencers.
- Planned and executed events and marketing programs to increase qualified leads.
- Created innovative strategies to drive customer engagement.
- Conducted market analysis and research to identify trends and opportunities.
- Directed 3 Marketing Agencies and performed performance evaluations.
- Identified appropriate marketing channels and target customers for campaigns.
- Generated annual budget forecasting information for executive and corporate reports.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Marketing Project Manager
FORLOH
01.2023 - 09.2023
- Championed product development and new releases by analyzing trends and sales forecasts
- Capitalized on current cultural and industry trends with creative approaches encompassing social media, online marketing and traditional strategies
- Determined multi-channel strategies for reaching customers with marketing goals
- Implemented persuasive and engaging copy for diverse marketing campaigns
- Diversified digital approaches with social media platforms, newsletters and organically-grown marketing channels
- Boosted product sales with lead generation and conversion strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed detailed campaign tracking across multiple channels and systems.
- Worked closely with VP Of Marketing and Ecommerce to drive digital marketing strategy creation and execution.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Marketing Project Manager
Fish Hippie
09.2021 - 01.2023
Fundraising and Marketing Manager
Habitat for Humanity Anchorage
01.2021 - 09.2021
Director of Business Development and Marketing
Wise Physical Therapy
01.2020 - 10.2020
Senior Marketing Manager
News Corp
10.2017 - 09.2019
Marketing Manager
News Corp
03.2015 - 10.2017
- Oversee all current marketing activity including sales, promotions, email, content creation, curation of loyalty program, creative, product launches
- SMS, and brand management for a DTC and B2B Apparel Brand
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives
- Utilize knowledge of online strategies such as search engine marketing, product listings and programmatic marketing to maximize campaign results across google PPC, Meta, Pinterest and Tik Tok.
Education
MBA -
NYU Stern Business School
New York, NYInternational Business and Marketing
Northern State University
Aberdeen, SDMaster of Science (M.S - Psychology
Purdue Global University
Skills
- PROJECT MANAGEMENT OF
- MULTIPLE PROJECTS
- COPYWRITING
- MARKETING STRATEGY
- EMAIL AND SMS MARKETING
- MARKETING
- DIGITAL MARKETING
- PROGRAMATIC AD SERVING
Timeline
Director of Marketing
Forloh
09.2023 - Current
Marketing Project Manager
FORLOH
01.2023 - 09.2023
Marketing Project Manager
Fish Hippie
09.2021 - 01.2023
Fundraising and Marketing Manager
Habitat for Humanity Anchorage
01.2021 - 09.2021
Director of Business Development and Marketing
Wise Physical Therapy
01.2020 - 10.2020
Senior Marketing Manager
News Corp
10.2017 - 09.2019
Marketing Manager
News Corp
03.2015 - 10.2017
MBA -
NYU Stern Business School
International Business and Marketing
Northern State University
Master of Science (M.S - Psychology
Purdue Global University
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