Jessica Montville Lytle

College of Business - Marketing & Logistics

• Marketing Analytics (MAR 4674) - Online
• Digital Marketing (MAR 4733) - Online
• Experienced online adjunct specializing in Marketing Analytics, with a passion for data-driven strategies and the art of data storytelling. Committed to empowering students with practical knowledge and skills to excel in the dynamic field of marketing analytics.

Curriculum Development:

• Created comprehensive and innovative curriculum for Marketing Analytics, founded in data theory and real-world experience.
• Designed engaging and interactive online courses that cover essential concepts, techniques, and case studies in marketing analytics.
• Developed assignments and projects that encourage students to apply analytics techniques to solve practical marketing challenges.
• Ensured curriculum alignment with industry trends and emerging technologies to equip students with most relevant skills.

Teaching Philosophy:

• Committed to fostering a “real world” collaborative and engaging learning environment, facilitating student discussions, and providing personalized support.
• Encourage critical thinking and problem-solving skills through hands-on data analysis exercises and real-world case studies.
• Emphasize the importance of data storytelling and effective communication of insights to drive actionable marketing decisions.

Full time

• Reported on-demand generation's contribution to pipeline and revenue.
• Implemented account-based marketing strategy and referral program for new customer expansion.
• Increased brand awareness through creation and management of social media channels, boosting Paid Search SQLs by 52%.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
• Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.

Courses:

• Media & PR in the Big Apple
• Startup Marketing
• Prepared and delivered lectures to marketing students on Digital marketing and analytics.

• Senior leadership team member and “GM” of Pod leading team of 8+ highly skilled senior marketers. Worked collaboratively with creative designers / developers committed to delivering top-notch customer experience focused on strategy, paid media acquisition, CRO, web CX/UI, SEO/SEM, Demand Gen Strategy, retention, and results.

Part time / Contract

• Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.
• Improved student performance by defining clear goals and communicating performance metrics.
• Tested students to assess progress and adapted learning plans in alignment with performance.

Lead the marketing and content strategy team for 2Win!, a video software and professional services firm who helps prioritize client interaction skills and assist sales with video for top SaaS orgs including Adobe-Marketo, PROCORE, Cisco, Concur, DocuSign, GE, HP, IBM, Microsoft, Salesforce.com, Amazon, SAP VMware, Oracle, among others.

• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Created and managed budgets to maximize brand reach and engagement.
• Researched and identified new opportunities for product and brand development.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.