Jessica M. Ramirez
California
Summary
Strategic Product Marketing Professional with 5+ years of experience in social media management and campaign execution. Increased brand awareness through data-driven strategies at iHeartMedia and SHOWTIME. Skilled in social media optimization, content strategy, and audience engagement, leading to significant follower growth and enhanced brand presence. Proven track record in developing and executing integrated marketing plans that deliver measurable results.
Overview
9
9
years of professional experience
Work History
International Social Media Account Manager
iHeartMedia
01.2022 - 02.2024
- Developed and executed comprehensive product marketing strategies across social media platforms, driving 40% increase in client engagement rates
- Led strategic analysis of market opportunities and competitive landscape for entertainment and brand clients across global markets
- Spearheaded social media content creation and optimization initiatives, resulting in 25% increase in Instagram follower growth for key accounts
- Managed $5M+ annual advertising budget across multiple client portfolios while maintaining 95% client retention rate
- Conducted in-depth market analysis and created data-driven recommendations that improved campaign performance by average of 35%
- Established and maintained strategic partnerships with creative agencies and publisher representatives to enhance campaign effectiveness
- Delivered monthly performance insights and strategic recommendations to stakeholders, improving client ROI by average of 30%
Social Media Account Manager
SHOWTIME
01.2019 - 01.2022
- Managed portfolio of 50+ business accounts across Los Angeles, Orange, and San Diego counties
- Developed and implemented targeted social media strategies resulting in 45% average increase in engagement
- Created and optimized paid social media campaigns achieving 3x ROI for clients
- Utilized CRM systems to track and analyze account performance metrics, maintaining 98% client satisfaction rate
- Conducted comprehensive market research to identify industry trends and optimize campaign strategies
- Led cross-functional team collaborations to deliver integrated marketing solutions
Social Media Account Manager
ZOEK Marketing
Santa Ana
01.2017 - 12.2019
- Managed 250 small business accounts for North American Team, achieving 92% client retention rate
- Executed strategic marketing initiatives aligned with client objectives and budgets
- Developed and implemented data-driven SEO strategies resulting in average 65% increase in organic traffic
- Conducted competitor analysis and market research to optimize client positioning
- Created comprehensive performance reports and presentations for stakeholders
Account Manager
Local Lighthouse [SEO Marketing Agency]
Tustin
02.2015 - 01.2017
- Cultivated relationships with key accounts to drive customer satisfaction.
- Resolved complex customer issues promptly, maintaining positive client connections.
- Managed account portfolio by providing timely support and expert guidance.
- Utilized problem-solving skills to navigate challenging customer scenarios.
- Promoted a culture of continuous improvement through sharing best practices with the account management team.
Education
Bachelor of Arts - Psychology, Emphasis in Social and Behavioral Sciences
California State University Fullerton
Associate of Science - Nursing Science
California State University Long Beach
Skills
- Product marketing and strategy
- Social media management
- Market analysis and insights
- Cross-functional leadership
- Content creation and branding
- Campaign analytics
- Strategic planning
- Client relationship management
- Social media expertise
- Analytics tools proficiency
- Marketing software knowledge
- Project management
- Performance metrics analysis
- Data-driven decision making
- Collaboration skills
- Team leadership
- Presentation skills
- Employee training
Websites Profiles
Linkedin.com/in/jessicaramirez
Project Management & Data Analysis Tools
- Saleforce - Zoho CRM
- Adobe Workfront - Airtable - Calendly
- Google Anayltics - Native Analytics
- SEMRush - Hootsuite
- Google Sheets - Excel
- Microsoft Office Suite- Google Workspac-, Microsoft Teams - Slack
References
References available upon request.
Timeline
International Social Media Account Manager
iHeartMedia
01.2022 - 02.2024
Social Media Account Manager
SHOWTIME
01.2019 - 01.2022
Social Media Account Manager
ZOEK Marketing
01.2017 - 12.2019
Account Manager
Local Lighthouse [SEO Marketing Agency]
02.2015 - 01.2017
Bachelor of Arts - Psychology, Emphasis in Social and Behavioral Sciences
California State University Fullerton
Associate of Science - Nursing Science
California State University Long Beach
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