Jessica Pinner
Overview
10
10
years of professional experience
1
1
Certification
Work History
E-Commerce Merchandising Associate
Home Shopping Network
07.2022 - Current
- Collaborated with Content, Marketing, and Buying teams to ensure alignment between merchandising objectives and digital marketing strategies, enhancing overall brand consistency and customer engagement.
- Conducted in-depth competitor analysis and A/B testing to identify trends and optimize campaign performance, resulting in an 84% increase in conversion rates and effective market differentiation.
- Led integration of AI-powered chatbot technology into customer service workflows, reducing resolution times and improving customer experience.
- Developed comprehensive content marketing strategy that positioned brand as industry thought leader and strengthened brand awareness across digital channels.
- Leveraged advanced analytics tools to track performance metrics, enabling data-driven decisions that improved user satisfaction and increased on-site engagement by 75%.
- Partnered with creative departments to produce visually engaging content for digital platforms, driving increased customer engagement and boosting sales.
Assistant Buyer/Merchandising Admin
Home Shopping Network
03.2021 - 07.2022
- Supported Buyer in developing targeted strategies and promotional events, achieving a +24% increase in quarterly sales through data-driven analysis of pricing, inventory productivity, and category performance.
- Contributed to the successful launch of 11 new brands for a strategic initiative, expanding product offerings and driving customer engagement.
- Built and optimized assortments for exclusive promotions featured on prominent media platforms, increasing brand exposure and customer interest.
- Collaborated cross-functionally with Legal, Quality Assurance, Planning, and E-commerce teams to ensure timely and compliant launches of high-profile brands, streamlining the onboarding process for new product lines.
- Served as a liaison between merchandising and external partners, facilitating seamless brand launches and enhancing site visibility.
Event Planner
Grove Restaurant & Ballroom
09.2019 - 03.2021
- Developed and managed event budgets up to $100,000, achieving an average of 10% savings by negotiating vendor contracts and optimizing resource allocation.
- Led a team of 20+ event staff, providing training, delegating responsibilities, and overseeing on-site execution to ensure high standards of service and efficiency.
- Coordinated and executed over 50 corporate and social events annually, including conferences, weddings, and fundraisers, accommodating guest lists of 50 to 500 attendees and ensuring memorable, seamless experiences.
Corporate Communications & Social Media Marketing Intern
Mutual of America
05.2018 - 08.2018
- Led the redesign of the company's internal newsletter, enhancing readability and engagement for over 5,000 employees.
- Supported the development of digital content for social media channels, combining graphic design and compelling copywriting to strengthen brand messaging and drive user engagement by 62%.
- Created impactful social media content for LinkedIn, Facebook, and Twitter, promoting the brand's initiatives and values while monitoring performance metrics via Hootsuite to refine strategies and boost engagement by 93%.
Digital Marketing Assistant
The Prego Expo
12.2016 - 05.2017
- Reduced art costs by 35% by independently designing creative logos, promotional materials, and event pamphlets using Adobe Photoshop, InDesign, and Illustrator, ensuring a cohesive and cost-effective brand presence at expos.
- Supported the development and execution of social media strategies, creating targeted campaigns and engaging content to increase brand visibility and drive participation in promotions and giveaways.
- Conducted demographic research and analyzed market trends to identify optimal new expo locations, contributing to increased attendance (47%) and expanded brand reach.
Visual Merchandising/Retail Sales Specialist
Victoria's Secret
01.2015 - 06.2016
- Collaborated with the Lead Display Designer to create visually compelling and strategically aligned displays that maximized product visibility and enhanced the in-store customer experience.
- Leveraged strong interpersonal and persuasive communication skills to build customer relationships, boost brand enthusiasm, and foster customer loyalty.
- Conducted regular market and competitor analysis to inform display strategies, ensuring that visual presentations remained trend-driven and aligned with evolving customer preferences, which contributed to increased foot traffic and repeat business (23% increase).
Education
Bachelor of Arts - HUMAN COMMUNICATION, DIGITAL MEDIA
University of Central Florida
Orlando, FL05-2019
Skills
- Content Creation, Management & Optimization
- Audience Engagement Strategies
- Digital & Social Media Marketing
- Analytical Thinking & Reporting
- Cross-Functional Collaboration
- Performance Tracking & Retargeting
- Content Production & Promotion
Summary
As a highly skilled communications professional with over 6 years of industry experience, I excel in developing and executing multi-channel communications strategies that drive engagement and brand growth. Known for my out-of-the-box creativity and quick research skills, I am adept at uncovering insights and innovative approaches that enhance content and audience connection. With a proven track record in media relations, social media management, and content creation, I effectively convey key messages to target audiences and drive impactful engagement.
Accomplishments
- Developed and launched successful weekly brand campaigns, including MAC Mondays and Too Faced Tuesdays , driving customer engagement and elevating brand presence on the site.
- Developed a streamlined inventory upload process, reducing time-to-market for new product launches and improving site efficiency.
- Proposed and implemented a visual merchandising strategy to pin styled outfits on landing pages, increasing cross-departmental revenue by promoting complementary products.
- Collaborated with major beauty brands, supporting the online presence and sales strategies for high-profile names, including MAC, Too Faced, Clinique, Gucci, and Smashbox .
Certification
- Hootsuite Social Marketing Certification
- HubSpot Content Marketing Certification
- Pantone Institute Color Theory and Trends Certifications
- Meta Introduction to Social Media Marketing
- Google Creative Certification Exam
- Google Ad Fundamentals
- LinkedIn Photoshop for Marketing & Social Media
- Coursera Design Thinking Certification
- Eventbrite Event Marketing Certification
Digital Portfolio
https://jesspinner18.wixsite.com/jessicapinner
Timeline
E-Commerce Merchandising Associate
Home Shopping Network
07.2022 - Current
Assistant Buyer/Merchandising Admin
Home Shopping Network
03.2021 - 07.2022
Event Planner
Grove Restaurant & Ballroom
09.2019 - 03.2021
Corporate Communications & Social Media Marketing Intern
Mutual of America
05.2018 - 08.2018
Digital Marketing Assistant
The Prego Expo
12.2016 - 05.2017
Visual Merchandising/Retail Sales Specialist
Victoria's Secret
01.2015 - 06.2016
Bachelor of Arts - HUMAN COMMUNICATION, DIGITAL MEDIA
University of Central Florida