Jessica Rizo
Dallas,United States
Summary
Experienced media professional with broad experience in both team leadership and project delivery. Possess strong strategic planning abilities, coupled with the capability to coordinate operational initiatives for maximum efficiency.
Proven track record of driving process improvements, enhancing productivity, and implementing innovative solutions. Skilled in building strong relationships across all levels of an organization to achieve business goals.
Passionate about building brand love while continuing to grow business outcomes.
Platform Expertise include: ComScore, Microsoft & Google Suite, Asana, monday.com, Meta, Twitter, LinkedIn, TikTok and Pinterest Ad Platforms, Google Ads, Campaign Manager, DV360, Adelphic DSP, Funnel.IO, Google Looker Studio, Google Tag Manager, Google Analytics, and Shopify.
Overview
10
10
years of professional experience
Work History
Manager, Media
Avocados From Mexico
Dallas, United States
09.2023 - Current
- Lead strategy, execution, and optimization of +$30M annual media budget across Linear TV, CTV/OTT, Streaming Audio, Podcast, Programmatic Display, OLV, Paid Social, Paid Search and OOH, targeting both General and Hispanic Markets.
- Direct annual media planning, SOW negotiation, billing, and manage day-to-day relationships with two media agencies, while fostering cross-functional collaboration with creative agencies to deliver cohesive, high-performing campaigns.
- Spearhead recent media partnerships, including the negotiation and development of on-air and on-site concepts with prominent organizations such as SEC Network, University of Georgia Athletics/Learfield, Curebowl, iHeartRadio Jingle Ball, and CFP Tailgate Week & Halftime Sponsor, driving a 4% YoY increase in unaided brand awareness.
- Collaborate cross-functionally to develop innovative, best-in-class omnichannel marketing programs and strategic brand and celebrity partnerships, fueling growth and demand within the fresh produce industry. Notable partnerships include Susan G Komen, Cholula, American Heart Association, and Super Bowl talent such as Jesse Palmer and Rob Gronkowski.
- Manage media strategy for Shopper Marketing & Food Service teams, including direct liaison with key retailers (HEB, Kroger, Walmart) and trade publications, ensuring targeted media execution and optimizing performance across various tactics.
- Spearheaded data-led solutions including onboarding and managing AFM's first Media Dashboard to track real-time performance and assess the impact of media investments on avocado volume growth, leveraging syndicated data for deeper insights.
- Established DISQO as the company's measurement partner enhancing the ability to assess holistic media impact on key Brand Health metrics (Unaided, Aided, Recall, Perception), ensuring comprehensive and actionable campaign insights.
Ad Operations Manager
Arm Candy
Dallas, United States
03.2021 - 09.2023
- Responsible for leading campaign tagging, activation, and attribution measurement of +$3MM in media budget
- Oversaw budget pacing, reporting, optimization, and general management of media buys both direct & via DSP
- Worked through client briefs and past campaign performance to recommend data-driven and strategic media proposals to increase their efficiency in generating new leads and revenue
- Overhauled existing employee onboarding process to a new team resulting in an increased in performance within the first three months of the transition. Managed and trained during the last year of my role.
- Collaborated cross-functionally to increase YoY sales for Ranch Road Boots resulting in 3.5x ROAS and increase Uptime Energy's online purchases 18%
- Helped develop the agency's official Looker Studio Reporting template for clients
- Awarded '1% Better' Employee of the Agency in Q4 - Q1 2023
- Clients: Tiff Treats, Ranch Road Boots, Bravera Bank, Owen's Corning, Park National Bank, Uptime Energy, Papa Murphy's, Childcare Network
Media Planner
dentsu
Miami/Fort Lauderdale Area
03.2018 - 07.2020
- Company Overview:
- M8 acquired by dentsu
- Crafted, pitched, and executed multi-channel strategies for brands in the travel and retail verticals
- Managed and oversaw the complete media activation workflow from recommendation to implementation, with a focus on real-time analytics and optimization to exceed client business objectives
- Coached and developed junior planner's skillsets to succeed within tight deadlines and high-stakes new business opportunities
- Collaborated with internal teams and external partners to deliver record-setting tourism for Visit Florida with a $33MM partnership, helping boost the state economy in 2018 by driving +126MM visitors
- M8 acquired by dentsu
- Clients: Visit Florida, and Floor & Decor
Account Executive
Wavemaker LATAM
Miami/Fort Lauderdale Area
04.2015 - 03.2018
- Executed all digital media planning, buying, reporting and post-campaign analysis
- Worked closely with clients, creative agencies and led Ad Operations teams to properly activate multi-market campaigns
- Activated and reconciled +$20M in annual billings across six countries
- Assisted Account Manager/Director in building campaign strategies that successfully met client objectives and KPIs
- Clients: Netflix, PlayStation
Education
BA (Hons) - Creative Advertising Strategy
University of the Arts London
01.2013
Academic year Abroad Diploma - English for Business
EF Executive Language Institute
01.2011
Skills
- Media Strategy
- Integrated Marketing
- A/B Testing
- Data Analytics
- Campaign Management
- Programmatic Media
- Offline Media
- Paid Social
- Relationship Building
- Sponsorship Strategy
- Annual Budgeting
Languages
Spanish
Native/ Bilingual
English
Full Professional
Italian
Limited
References
References available upon request.
Timeline
Manager, Media
Avocados From Mexico
09.2023 - Current
Ad Operations Manager
Arm Candy
03.2021 - 09.2023
Media Planner
dentsu
03.2018 - 07.2020
Account Executive
Wavemaker LATAM
04.2015 - 03.2018
BA (Hons) - Creative Advertising Strategy
University of the Arts London
Academic year Abroad Diploma - English for Business
EF Executive Language Institute
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