Summary
Overview
Work History
Education
Skills
Timeline
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Jessica Rodríguez

Fort Lauderdale,FL

Summary

Results-driven digital marketing and operations professional with a proven track record in campaign strategy, media operations, and performance optimization. Skilled in leveraging automation tools and advanced analytics to enhance campaign effectiveness and drive business growth. Adept at managing cross-functional teams, fostering client relationships, and ensuring seamless execution across digital advertising platforms. Passionate about innovation, efficiency, and data-backed decision-making in an ever-evolving marketing landscape.

Overview

15
15
years of professional experience

Work History

Campaign Manager

AdCellerant
01.2022 - 03.2025
  • Develop and execute digital marketing strategies tailored to client and partner objectives.
  • Plan, launch, and optimize digital campaigns across search, social, and display platforms.
  • Utilize AdCellerant’s Ui.Marketing platform for proposal creation, campaign management, and performance tracking.
  • Analyze key performance metrics, generating reports with actionable insights for clients.
  • Provide in-depth performance analysis, identifying trends, optimization opportunities, and key takeaways for future campaigns.
  • Managed and optimized Facebook ad campaigns, leveraging data-driven insights to improve performance, increase engagement, and drive conversions. Monitored key metrics, adjusted targeting strategies, and implemented A/B testing to maximize ROI.
  • Create customized reports and dashboards to help clients track campaign effectiveness and ROI.
  • Build and maintain strong client relationships, providing strategic recommendations to enhance campaign success.
  • Stay updated on platform advancements and industry trends to drive continuous improvement.
  • Handled early-voter and election day operations to report procedures with only [Number] discrepancies in results tabulation and managed voter outreach protocols.

Campaign Manager

Effectv
01.2017 - 01.2022
  • Manage a portfolio of 200+ accounts, ensuring client expectations and campaign goals are met.
  • Respond promptly to customer inquiries via phone and email, providing exceptional support.
  • Oversee the fulfillment of large-scale contracts with complex requirements, ensuring seamless execution by coordinating sales, traffic, and stewardship teams.
  • Serve as a liaison between clients and internal teams, facilitating copy instructions, processing revisions, and leveraging shared services as needed.
  • Partner with sales teams to oversee the full client campaign lifecycle, including schedule adjustments, process improvements, and issue resolution.
  • Analyze weekly campaign performance reports, tracking KPIs to optimize outcomes.
  • Lead team operations on a rotational basis, driving efficiency and best practices.
  • Utilize platforms such as Strata, Super TIM, Novar, and Central Billing to support digital and linear ad placements.
  • Managed multi-channel campaigns for increased brand visibility and customer engagement.

Traffic Coordinator

BBC Worldwide
01.2014 - 01.2017
  • Developed transmission schedules to ensure seamless broadcasting and maintain programming accuracy.
  • Managed ad sales placements, generating $375,000 in revenue in 2016
  • Developed and maintained program formats, collaborating with internal departments to streamline operations
  • Acted as a liaison between creative, sales, and marketing teams to execute successful media campaigns

Traffic Coordinator & Radio Board Operator

Spanish Broadcasting System (SBS)
01.2010 - 01.2013
  • Managed daily ad logs in Wide Orbit, ensuring compliance with advertiser requirements
  • Oversaw commercial scheduling, reconciliation, and billing processes
  • Provided on-air talent support, sound mixing, and radio show production

Education

TV and Radio Broadcasting Certification -

Connecticut School of Broadcasting
Doral, FL
01.2007

Skills

  • Digital Marketing Strategy & Execution
  • Campaign Performance Analysis & Optimization
  • Media Buying & Ad Operations
  • Client Relationship Management
  • Data Analytics & Reporting
  • Inventory & Logistics Management
  • Broadcast & Digital Media Operations
  • UiMarketing
  • Strata
  • Wide Orbit
  • SAP
  • Microsoft Office Suite
  • KPI tracking
  • Budget management
  • Google analytics
  • Facebook ads manager
  • Stackadapt
  • The Tradedesk

Timeline

Campaign Manager

AdCellerant
01.2022 - 03.2025

Campaign Manager

Effectv
01.2017 - 01.2022

Traffic Coordinator

BBC Worldwide
01.2014 - 01.2017

Traffic Coordinator & Radio Board Operator

Spanish Broadcasting System (SBS)
01.2010 - 01.2013

TV and Radio Broadcasting Certification -

Connecticut School of Broadcasting

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Jessica Rodríguez