Jessica L. Savage

• Develop comprehensive marketing strategies that drive lead generation for revenue growth.
• Leverage data and analytics to make informed decisions and drive business improvements.
• Implement social media strategies, boosting online presence and audience engagement.
• Launch successful digital marketing campaigns that achieve goals for increased website traffic.
• Lead creative direction for advertising campaigns, resulting in increased brand visibility and recognition.
• Devise and execute integrated, online and direct marketing campaigns.
• Conduct market research to identify target audiences and tailor messaging accordingly, increasing overall growth of business units.
• Analyze and report on KPIs to validate and demonstrate success of marketing campaigns.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.

Company Overview: GFLCVB, an award-winning tourism marketing agency for Broward County, Florida, with office locations in six US cities and seven global offices, with an economic contribution of more than $14 billion annually

• Planned and directed strategic global marketing and communications initiatives for GFLCVB, targeting internal and external audiences, B2B and B2C.
• Direct $xx million marketing, communications and advertising budget, ensuring optimal resource allocation for maximum ROI.
• Led creative direction for advertising campaigns, resulting in increased brand visibility and recognition.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Manage creation and execution of digital marketing campaigns, social media and content development to increase brand awareness and lead generation.
• Increased company growth through collaboration with senior management developing strategic initiatives and long term goals.

• Oversaw implementation of award-winning PR and marketing campaigns.
• Spearhead global promotion of the tourism products in Broward County through the management of contracted PR agencies in seven countries.
• Actively participated in industry events as a representative of the company, expanding professional network connections for potential lead generation.
• Developed strategic alliances and partnerships with radio, television, and print media for promotional campaigns resulting in more than $2.5 million worth of trade advertising
• Secured media placements resulting in ad equivalencies of more than $3.4 million for clients annually
• Provide crisis communications counsel to CVB president and agency top-level executives
• Coordinated high-profile events, elevating company's profile within the industry and community.

• Acted as point of contact for inbound media related requests.
• Researched, created and distributed news releases, newsletters, and designed promotional publications.
• Organized and executed on-going press trips, and media visit itineraries.
• Led destination advertising video and photo shoots.
• Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

Company Overview: M. Silver Associates was a prominent tourism public relations and marketing communications firm specializing in internationally recognized travel brands and economic development.

• Planned and executed high-visibility public relations and integrated marketing campaigns for high-profile clients including American Express, Visa International (LAC), Coinstar, AeroMexico, Cunard Cruise Line, Pink Shell Beach Resort, Gamboa Resort, Monaco Tourism Board, Hershey Hotels, nH Hotels, and Zero Gravity, Walt Disney World resorts
• Managed team of five PR representatives, serving as principal contact for clients.
• Provided strategic communications and branding guidance and services.
• Secured national broadcast and print story placements; stimulating customer awareness and increasing client revenues.
• Managed high-priority accounts with exceptional attention-to-detail and commitment to achieving desired outcomes.
• Delivered timely reports on campaign performance, providing actionable insights for improvements.
• Increased client satisfaction by consistently delivering high-quality account management services.