Jessica Scioneaux
Pearland
Summary
Qualified marketing professional with over 10 years of experience, and a proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Overview
11
11
years of professional experience
Work History
Sr. Associate, Go To Market Retention Strategy
NRG Energy
04.2022 - Current
- Streamlined operational efficiency by identifying areas for improvement and proposing and implementing actionable solutions.
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
- Analyzed customer data to identify trends and anticipate customer needs.
- Spearheaded cross-functional initiatives aimed at enhancing customer experiences throughout the entire sales lifecycle from prospecting to post-sale support.
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Worked with marketing department to create targeted advertising strategies for key customer demographics and segments.
Director of Marketing
Hospital Corporation of America (HCA Healthcare)
07.2018 - 04.2022
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Managed annual marketing budget for multiple locations with varying ranges.
- Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Managed vendor relationships, ensuring timely delivery of products and services at competitive prices.
Marketing Coordinator
Kelsey-Seybold Clinic
02.2014 - 07.2018
- Developed visually engaging marketing materials to support product launches and promotions.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Planned and executed internal and external marketing events.
- Tracked and reported on marketing campaign responses.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Conducted virtual conferences with subject matter experts and consumers.
- Worked in data platforms like Hubspot and SalesForce to manage and target campaign efforts.
Marketing Assistant
Galveston Insurance Associates (GIA)
07.2013 - 05.2014
- Manage and maintain executives’ schedules
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Updated spreadsheets with statistical, financial and non-financial information.
- Handled sensitive information discreetly, maintaining confidentiality when managing personnel files or financial data.
- Scheduled appointments and conducted follow-up calls to clients.
- Prepared professional correspondence, including memos, letters, and emails, ensuring accuracy and timeliness.
- Provided clerical support to company employees by copying, faxing, and filing documents.
- Managed executive calendars, scheduling appointments and meetings to optimize time management.
Education
B.A. - Communications
Texas A&M University
05.2013
Skills
- Communication
- Organization
- Cross-functional teamwork
- Project management
- Performance monitoring
- Proficient in Hubspot, SalesForce and MS office
- Campaign creation and management
- Customer relationship management (CRM)
- Project reporting
- Multiple priorities management
Timeline
Sr. Associate, Go To Market Retention Strategy
NRG Energy
04.2022 - Current
Director of Marketing
Hospital Corporation of America (HCA Healthcare)
07.2018 - 04.2022
Marketing Coordinator
Kelsey-Seybold Clinic
02.2014 - 07.2018
Marketing Assistant
Galveston Insurance Associates (GIA)
07.2013 - 05.2014
B.A. - Communications
Texas A&M University
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