Jessica Serfass
Bentonville,AR
Summary
Overview
8
8
years of professional experience
Work History
Ecommerce Manager
Midea America Corp.
2023 - Current
- Accelerate digital strategies including overseeing launch of marketplace channel and preowned program driving +130% YoY ecommerce business growth
- Track consumer behavior and content management to increase customer conversion and new to brand customers
- Create and manage $5M+ e-commerce budgets, including advertising and promotion spend across 5 product categories
- Analyze and report on KPIs to validate and demonstrate success of marketing campaigns
Ecommerce Associate Merchant
Walmart
2022 - 2023
- Manage multiple apparel categories by creating and executing digital merchandising and assortment strategies
- Accelerate ecommerce growth by improving site experience, optimizing content, leveraging marketing, and new brand development
- Perform continuous market analysis, trend and consumer shopping insights
- Execute item creation, driving content improvement and SEO to improve overall CVR for category
- Manage pricing strategy on EDLP items and negotiations for promotional pricing events onsite
- Developed and maintained key sales analytics reports to provide actionable insights to help drive decision making.
Associate Buyer
Walmart
01.2018 - 2022
- Managed $100M category, creating and executing merchandising strategy and assortment
- Financial performance tracking, inventory analysis and sales forecasting
- Responsible for supplier communication; including price negotiations and strategy alignment
- Worked closely with product development team to identify gaps in market within a highly regional category
- Executed item creation and maintenance for a category with over 20,000 items and over 100 suppliers
- Optimize price position through competitive pricing analysis
- Managed feature planning and execution
- Point of contact for store support.
Merchandise Specialist
Walmart
01.2017 - 01.2018
- Work closely with buyer and cross functional team to execute buying strategy
- Analyze and report on financial data for buying and cross functional team
- Manage price position through markdown, comp pricing, and co-op execution
- Support line review process through data input and item creation
- Manage feature planning and execution
- Point of contact for store support.
Education
Bachelors of Sociology -
University of Arkansas
Fayetteville2016
Skills
- Online Advertising
- Order Fulfillment
- Product Management
- Website optimization
- Sales strategy development
- Pricing strategy
Awards
- Merchandise Excellence Award 3rd Qtr. FYE 2020
- National Society of Leadership and Success - 2012-2016
Timeline
Associate Buyer
Walmart
01.2018 - 2022
Merchandise Specialist
Walmart
01.2017 - 01.2018
Ecommerce Manager
Midea America Corp.
2023 - Current
Ecommerce Associate Merchant
Walmart
2022 - 2023
Bachelors of Sociology -
University of Arkansas
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