Overview
Work History
Education
Skills
Awards
Timeline
Generic

Jessica Serfass

Bentonville,AR

Overview

8
8
years of professional experience

Work History

Ecommerce Manager

Midea America Corp.
2023 - Current
  • Accelerate digital strategies including overseeing launch of marketplace channel and preowned program driving +130% YoY ecommerce business growth
  • Track consumer behavior and content management to increase customer conversion and new to brand customers
  • Create and manage $5M+ e-commerce budgets, including advertising and promotion spend across 5 product categories
  • Analyze and report on KPIs to validate and demonstrate success of marketing campaigns

Ecommerce Associate Merchant

Walmart
2022 - 2023
  • Manage multiple apparel categories by creating and executing digital merchandising and assortment strategies
  • Accelerate ecommerce growth by improving site experience, optimizing content, leveraging marketing, and new brand development
  • Perform continuous market analysis, trend and consumer shopping insights
  • Execute item creation, driving content improvement and SEO to improve overall CVR for category
  • Manage pricing strategy on EDLP items and negotiations for promotional pricing events onsite
  • Developed and maintained key sales analytics reports to provide actionable insights to help drive decision making.

Associate Buyer

Walmart
01.2018 - 2022
  • Managed $100M category, creating and executing merchandising strategy and assortment
  • Financial performance tracking, inventory analysis and sales forecasting
  • Responsible for supplier communication; including price negotiations and strategy alignment
  • Worked closely with product development team to identify gaps in market within a highly regional category
  • Executed item creation and maintenance for a category with over 20,000 items and over 100 suppliers
  • Optimize price position through competitive pricing analysis
  • Managed feature planning and execution
  • Point of contact for store support.

Merchandise Specialist

Walmart
01.2017 - 01.2018
  • Work closely with buyer and cross functional team to execute buying strategy
  • Analyze and report on financial data for buying and cross functional team
  • Manage price position through markdown, comp pricing, and co-op execution
  • Support line review process through data input and item creation
  • Manage feature planning and execution
  • Point of contact for store support.

Education

Bachelors of Sociology -

University of Arkansas
Fayetteville
2016

Skills

  • Online Advertising
  • Order Fulfillment
  • Product Management
  • Website optimization
  • Sales strategy development
  • Pricing strategy

Awards

  • Merchandise Excellence Award 3rd Qtr. FYE 2020
  • National Society of Leadership and Success - 2012-2016

Timeline

Associate Buyer

Walmart
01.2018 - 2022

Merchandise Specialist

Walmart
01.2017 - 01.2018

Ecommerce Manager

Midea America Corp.
2023 - Current

Ecommerce Associate Merchant

Walmart
2022 - 2023

Bachelors of Sociology -

University of Arkansas

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Jessica Serfass